Key Industries
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Recent Tips and Posts
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How to Increase Customer Loyalty Without Becoming Disney or Zappos
A recent study highlighted in the Sacramento Bee (Good Customer Service is Key to Capturing Holiday Shoppers) addressed the impact of customer service on customer loyalty (or disloyalty). Results included: · 29% stopped shopping at retail stores because of a bad shopping experience · 71% avoid certain brick-and-mortar retail stores due to unhelpful/unfriendly employees · […]
NASCAR Lessons…and Beyond – Engaging Fans with Social Media
Let’s learn a little fan engagement lesson from NASCAR. In the Bleacher Report article NASCAR Drivers, Wives and Twitter: Is NASCAR the Most Active Sport on Twitter?, the writer notes about the relatively extensive level of access that NASCAR fans have to drivers – in everything from pit road access to autograph signings to the […]
Tell the Patient What to Expect
A UK physician practice that had won a Customer Service Excellence Award addressed what they did to ramp up customer service in a PULSE article. In a nutshell, this is what they did: They decided they wanted to win an award for customer service. They did research with patients via interviews and surveys to determine […]
