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You have a marketing plan, a social media presence, and sales program. But do you have the same structures in place for retention? In a recent Body Shop Biz article, the Toronto Area Dealer Association’s “Renewit program” is noted because it focuses on how the association is helping members to increase customer retention, sales, and […]

Do you remember the Dr. Seuss story about an elephant named Horton who believes he hears the voices of an entire village of people (the "Whos") on a speck of dust? Only Horton could hear the Whos. All the other animals in Horton’s kingdom thought he was crazy. To keep Horton from wasting his time […]

The quest for the next customer is exciting, arduous, challenging, and – when you win – rewarding. Every quest begins with a first contact. You work hard to learn about this customer’s needs, wants, and priorities. You strive to learn their goals, their price parameters, and their personal profile. Where did they go to school? […]