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Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

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Making the Most of Millennial Moments – 9/1/15 TOW

Posted on September 1, 2015 in Customer Service Tip of the Week Please leave a comment

Millennials are an exceptionally large and growing segment of the customer base of many businesses. They are a unique – and in some ways – demanding group. And when it comes to customer service, there are a few tricks of the trade to consider.

First, avoid the assumption that all Millennials are the same – that they’re all tech geniuses with little interest in two-way verbal communication. Millennials are as varied as baby boomers and Gen X. Still work to view each one as an individual, regardless of age.

Second, although they’re not all the same, they have stronger characteristics that many preceding generations. They are typically very tech savvy, so when communicating with them, the web-based, self-service option may be preferable to them. So “teach them how to fish” for the future while you’re fishing for an answer to their question in the present.

Third, realize that their definition of rudeness may differ from yours. Looking at a smart phone while engaged with an employee might seem rude to the staff person, but it’s part of the highly wired nature of the Millennial customer. Avoid the urge to react negatively to the customer; they don’t intend to be rude – they just haven’t learned the appropriate etiquette yet.

Fourth, realize it’s (almost) all about speed. Some Millennials are upset if a friend hasn’t replied to a text immediately; they’re upset if the website doesn’t load in 1-2 seconds. They get concerned if someone doesn’t “like” their social media post in the first 5 minutes. That expectation for speed impacts their desired customer service experience. They want swift responsiveness – provide it or be intentional about managing expectations immediately.

Finally, go for mutual respect. Speed isn’t everything; respect is huge to these customers. Although they’re young, they’re typically smart, opinionated, and understand they’re important. While the wisdom of age may not have become part of their top personal qualities yet, they want to feel respected.

When managing those Moments of Truth with Millennials, look at each one as unique, be an educator, be aware that they may not see their own perceived rudeness, be responsive, and convey respect.

Make the most of Millennial moments.

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Customerize Your Business – 8/25/15 TOW

Posted on August 25, 2015 in Customer Service Tip of the Week Please leave a comment


Most of us have seen flow charts. You document Step A followed by B followed by C. What does the employee do first? What report do they produce? To where do they route the call?

We’ve all seen e-newsletters that go out to customers. You share what you’re doing, note great offers, and pitch the latest product.

Everyone has gone to a business website. It says what we do, it’s organized by our products/industries, and it talks in the language to which we’re accustomed (I’m guilty of having “consultantese” throughout my site).

But what if we “customerized” our businesses? Let’s take a hospital. For processes, they might say – if a family member wants to visit the newborn baby, how would they want to find the hospital? What would they want the parking experience to be like? How would they want to find out where the relative is located and how they can find the baby? How would they want staff to greet them, and what would be the best exit experience?

Consider the sports team. They’re constantly sending out the marketing mailings to season ticket holders (STH), but what if they customerized the newsletters? Imagine Brian, the STH, getting an e-mail with a Subject heading identifying information about his favorite player. The body of his e-mail addresses only those things of interest to him – the kid’s club, his favorite visiting team coming to town, and a gift coming his way for his upcoming birthday. Brian’s e-mail is all about Brian, and the e-mail comes from his personal account representative, Marie.

If you work in a government organization, imagine having a website that’s been customerized. Instead of it being about government departments and services, it’s about the resident or business. Instead of the list of options including 38 departments and agencies, it lists common questions that the typical resident may ask. Instead of it listing 3 pages of detailed text instructions on how to appeal a tax bill or submit a plan to renovate a deck, it has a simple flow using customer terms and having graphics similar to most advanced websites nowadays.

To have the best experience for your customer, remove yourself from the internal focus of most companies. View your world through the eyes of the customer for the benefit of your customer.

Customerize Your Business.

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Be Boring but Better – Become Predictable – 8/18/15 TOW

Posted on August 18, 2015 in Customer Service Tip of the Week Please leave a comment

I was recently watching reruns of on old sitcom where a woman was attracted to a man she was dating – in part – because he was so unpredictable. What was he going to say next? What was the next exciting thing he’d come up with for date night?!

But excitement in customer service is not always the best goal, especially if that excitement is a result of something unpredictable happening.

I’ve facilitated enough customer focus groups and read enough customer comments to know one thing about customer service – sometimes being boring is vital to customer service, and what’s more boring (but good!) than being predictable?

Remember that 40% of customer dissatisfaction is because the customer didn’t receive what they expected – the company overpromised or didn’t even do the bare minimum of what the customer expected. So you can eliminate the cause of a lot of dissatisfaction by doing what’s expected. Consider these boring-but-better predictable actions to boost your customer service:

  • Instead of providing a wide window of time for a callback or site visit, give a narrow arrival window to set the expectation; then meet that expectation.
  • ALWAYS respond to e-mails sent directly to you, even if all you say is “Thanks for the e-mail; I’ll review and reply back by X date – Please let me know if you need it sooner.” Become responsively predictable!
  • Know what the company does to set expectations via letters, e-mails, marketing programs, sales offers, and web pages. Often companies note who will do what, in what timeframe, and in what way. To be predictable, we have to know what the customer expects based on these company proclamations.
  • Document what you tell customers you’ll do and by when (do so on paper, in a follow-up e-mail, etc.); then do what you stated you’d do.
  • If there are personal or corporate hours of operations, be clear on what they are so the customer knows your availability.
  • Find a best practice process, and adhere to it; standard processes offer more predictable outcomes and timeframes than “everybody doing it their own way.”

 
Find ways to make your reality match the customer’s expectations.

Make “boring” a competitive advantage – become predictable with your customer service.

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