Customer Service Tip of the Week | Customer Service Solutions, Inc. - Page 63

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Listen Here…or Hear – 8/24/21

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To listen or not to listen?  That is the question…

Okay, so I’m no Shakespeare, but I like to quote the masters – Shakespeare, Senge, Seinfeld – whenever I get the chance.

Today’s topic is listening versus hearing.  There are distinct differences.  It’s important to go beyond hearing what somebody says if you want to truly convey that you care about what they’re saying.

You hear the wind, but do you listen to it?  You hear the laughter, but do you listen to it?  You hear the voices and the background music and the reporter on the television, but do you listen to them?

When you’re listening, you’re not only hearing the noise, but you are also seeking to understand the noise or the person or the content or music.  In customer service, hearing may be passive, but listening is active.  People want you to actively understand them based on what they say and how they say it.  And just as much as they want you to listen, they want to perceive that you’re listening to them.

This means that you have to have the eye contact when you’re listening, you nod periodically, and you have to have a total focus with your body language that conveys that you’re attentive to them and thinking about what they’re saying.

To show you’re listening, it helps to convey your understanding of what they’re saying.  So, take notes on what they’re saying, not relying purely on your memory.  Because from the customer’s perspective, it doesn’t matter if you hear them; what matters is that they feel like you are listening to them.

When you are listening, others feel like their comments are appreciated.  They feel like they are of interest to you and valued by you.  They feel…important.

The next time you are engaged with a customer in conversation, don’t just hear them out – convey that you’re listening.

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Show Nothing but R-E-S-P-E-C-T – 8/17/21

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With the new Aretha Franklin movie, Respect, coming out, it’s a great time to talk about Respect in customer service.  Respect is a word, a concept, an experience that’s brought up a lot in customer service, and it’s usually discussed when someone has been disrespected, Respect is part of an organization’s values or standards, or a customer demands Respect.

But what is “Respect?” While there is no universally accepted definition of Respect, I find it interesting that in Aretha Franklin’s song she says “R-E-S-P-E-C-T, find out what it means to me.”  Maybe that’s the reason we don’t have a universal definition – because it can mean different things to different people.

When we’ve talked with clients about Respect in customer service, particularly in staff workshops, we often start defining Respect by first defining the opposite – what it means to be disrespected.  The answers flow quickly:

  • No eye contact
  • They don’t listen to what I say
  • They cross their arms or roll their eyes
  • They look at their phone
  • They interrupt me, are rude, or argue with me
  • They give me an attitude that’s condescending
  • There’s no greeting at the start, no “Thank You!” at the end
  • They have a dismissive tone in their voice.

 
These are examples of issues with body language, tone of voice, poor communication skills, and lack of patience among many other concerns.  But what’s the commonality?  The commonality is how it makes the other person feel.  They feel “less than” or not listened to or not valued or unimportant.

Now, I’ve often said that we have no control over how others feel, but we can do things to impact the likelihood that they’ll feel a certain way.  So, Respect is as much about what we don’t do as it is by what we do; it’s about focusing on nothing but the other person.  It’s about thinking about nothing but this situation.  It’s about conveying nothing but an interest in the customer.  It’s about nothing but them.

To Respect someone, ensure you avoid things that convey disrespect.  Work to do nothing but Respect the other person.

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It Matters How They Heard About You – 8/10/21

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In the 1,000+ surveys that CSS has conducted over the past 20 years, it’s interesting to read how our clients’ customers heard about them.  This question is typically asked of first-time customers, and it’s especially helpful for those customers because you don’t typically have a lot of information on them, so it’s hard to categorize them, align them with your customer personas, or get a feel for what they expect.

So, it’s great when those first-time customers will answer that question, because how they heard about you matters.  It gives you a strong sense of what they expect.

It tells you what method of communication (website, an advertisement, word-of-mouth, etc.) made an impression in the customer’s mind – a positive enough impression for them to contact your business.

It also helps you to understand what expectation the customer has of the experience they’re about to have with your business.  If it’s a website referral, your site has certain expectations it’s setting about the products you have or what the customer is about to experience.  If it’s a word-of-mouth referral, they have expectations based on a friend who actually experienced your business.  If it’s an ad, it’s an expectation based on the product or event or characteristic that you promoted and what expectation your ad set.

To take this analysis a step further, ask the customer “What about the – ad, friend’s referral, website – brought you in today?”  This will encourage them to tell you more specifically what they expect.  And the more precisely you know the customer’s expectations, the more precisely you can meet and exceed them.

Ask the customer where they heard of your business; ask what brought them to your business.  Then exceed that expectation.

Uncover your first-time customers’ expectations.

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