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The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

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Show Nothing but R-E-S-P-E-C-T – 8/17/21

Posted on August 17, 2021 in Customer Service Tip of the Week Please leave a comment

With the new Aretha Franklin movie, Respect, coming out, it’s a great time to talk about Respect in customer service.  Respect is a word, a concept, an experience that’s brought up a lot in customer service, and it’s usually discussed when someone has been disrespected, Respect is part of an organization’s values or standards, or a customer demands Respect.

But what is “Respect?” While there is no universally accepted definition of Respect, I find it interesting that in Aretha Franklin’s song she says “R-E-S-P-E-C-T, find out what it means to me.”  Maybe that’s the reason we don’t have a universal definition – because it can mean different things to different people.

When we’ve talked with clients about Respect in customer service, particularly in staff workshops, we often start defining Respect by first defining the opposite – what it means to be disrespected.  The answers flow quickly:

  • No eye contact
  • They don’t listen to what I say
  • They cross their arms or roll their eyes
  • They look at their phone
  • They interrupt me, are rude, or argue with me
  • They give me an attitude that’s condescending
  • There’s no greeting at the start, no “Thank You!” at the end
  • They have a dismissive tone in their voice.

 
These are examples of issues with body language, tone of voice, poor communication skills, and lack of patience among many other concerns.  But what’s the commonality?  The commonality is how it makes the other person feel.  They feel “less than” or not listened to or not valued or unimportant.

Now, I’ve often said that we have no control over how others feel, but we can do things to impact the likelihood that they’ll feel a certain way.  So, Respect is as much about what we don’t do as it is by what we do; it’s about focusing on nothing but the other person.  It’s about thinking about nothing but this situation.  It’s about conveying nothing but an interest in the customer.  It’s about nothing but them.

To Respect someone, ensure you avoid things that convey disrespect.  Work to do nothing but Respect the other person.

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It Matters How They Heard About You – 8/10/21

Posted on August 10, 2021 in Customer Service Tip of the Week Please leave a comment

In the 1,000+ surveys that CSS has conducted over the past 20 years, it’s interesting to read how our clients’ customers heard about them.  This question is typically asked of first-time customers, and it’s especially helpful for those customers because you don’t typically have a lot of information on them, so it’s hard to categorize them, align them with your customer personas, or get a feel for what they expect.

So, it’s great when those first-time customers will answer that question, because how they heard about you matters.  It gives you a strong sense of what they expect.

It tells you what method of communication (website, an advertisement, word-of-mouth, etc.) made an impression in the customer’s mind – a positive enough impression for them to contact your business.

It also helps you to understand what expectation the customer has of the experience they’re about to have with your business.  If it’s a website referral, your site has certain expectations it’s setting about the products you have or what the customer is about to experience.  If it’s a word-of-mouth referral, they have expectations based on a friend who actually experienced your business.  If it’s an ad, it’s an expectation based on the product or event or characteristic that you promoted and what expectation your ad set.

To take this analysis a step further, ask the customer “What about the – ad, friend’s referral, website – brought you in today?”  This will encourage them to tell you more specifically what they expect.  And the more precisely you know the customer’s expectations, the more precisely you can meet and exceed them.

Ask the customer where they heard of your business; ask what brought them to your business.  Then exceed that expectation.

Uncover your first-time customers’ expectations.

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Diss the Dissatisfiers – 8/3/21

Posted on August 3, 2021 in Customer Service Tip of the Week Please leave a comment

Do people still talk about “being dissed?”  When I was growing up, we used to talk about how someone may get dissed by others – short for disrespected; you could also define “diss” as holding in contempt.  I understood the term “diss” and used the term, at times, to describe the situation – it seemed like a cool slang term to use, even though I may not have been the coolest person in my school (as my family members would attest).  But I digress…

In general, it’s not good to diss someone, but someTHINGS are sometimes worthy of being dissed.  Let’s talk about customer dissatisfiers.  Some businesses are so focused on creating the WOW experience or reciting their customary script that they forget that one or two negative experiences can easily overshadow that one WOW.

For many organizations, before they try to determine how to delight the customer, they first need to shore up the quality and consistency of their experiences.  They need to identify those key customer dissatisfiers.  They need to determine what situations or responses or reactions or processes or product experiences that could cause a customer never to come back.

The fast-food restaurant has a “B” sanitation grade.  It had incredibly fast service, but who would want to eat there?

The boutique had snobby employees.  They had interesting products in a nice ambiance, but who wants to pay money to somebody who’s treating them as “lesser than?”

The big box store took forever to check out.  Sure, they had a large selection, but who wants to wait in line over 20 minutes to buy a $10 phone cord?

The sporting event played music so loud that you couldn’t hear anything else.  Sure, the team won, but if the between-play music dominated the environment and didn’t allow you to talk with others, didn’t the music detract from the experience?

I appreciate when businesses try to create the WOW.  But organizations need to also identify those key aspects of the experience with their people, products, processes, places, or overall experience that can drive customers away.

Find those pain points for your customers – the reasons that could cause their exit. And then find ways to ensure you take the pain out of your experience.

Diss the Dissatisfiers.

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