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Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

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Tailor to the Type – 5/25/21

Posted on May 25, 2021 in Customer Service Tip of the Week Please leave a comment

Every customer is different.  We need to look at each customer as unique, because they feel that they and their situation are unique.

But even when you have that individual focus, there are a few basic philosophies of great customer service that apply to certain customer types:

  • If they’re upset, listen.
  • If they’re new, learn.
  • If they’re long-term, appreciate.

 
When people are upset, they want to feel that you care, like you truly want to help.  But when you interrupt or argue, you’re not allowing them to vent and blow off steam.  You’re not allowing them to make their point.  You’re conveying that you don’t care.  If they’re upset, listen.

When a customer is new, you want to begin developing a relationship, and as we often say, it’s easier to have a relationship with someone you know than with someone you don’t know.  Be inquisitive.  Ask questions.  Why did they shop with you?  What do they need?  What do they look for in an organization like yours?  If they’re new, learn.

When you’ve had a customer for a period of time – a recurring customer, they want to feel like you value their past purchases, their business…like you value them.  Get to know their name; be patient; reference past positive interactions.  Say “Thank You” over and over again – they deserve it!  If they’re long-term, appreciate.

Know what type of customer you’re engaging, and refine your approach.

Tailor Based on Customer Type.

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The Problem with “No Problem” – 5/18/21

Posted on May 18, 2021 in Customer Service Tip of the Week Please leave a comment

The man asked for his girlfriend’s hand in marriage, and she said: That’s not a problem!

The customer walks into the bike shop wearing a cast and notes that the new bike he just bought had brakes that failed and that need to get fixed. The employee responds:  No problem.

The employee picks up the phone, and the customer says:  Thank goodness I finally got a live voice! I’ve been on hold for 15 minutes!  The employee responds:  No problem.

These are just crazy examples…or are they?

I wish we could strike “no problem” from the list of acceptable phrases in the world of customer service.  The problem with “no problem” is that it is literally saying that the customer is not a problem for the employee.

In the example above, the girlfriend’s sentiment is to shout Yes, but she says “no problem.”  Oftentimes customers do their part in a process or are doing something nice for the employee, and instead of employees being appreciative, they say “no problem.”  Where is the positivity and appreciation?

With the customer in the bike shop, there was an issue that was caused by the company, and instead of the employee being empathetic/understanding and accepting responsibility, he basically ignores all that and instead states “no problem.”  Why would you just tell somebody who you’ve created a problem for that helping them is no problem?

Just because the customer who’s been on hold 15 minutes says “thank goodness,” that doesn’t mean that the employee should respond “no problem.”  A 15-minute wait actually IS a problem.

In customer service, we talk about body language and tone of voice a lot, but the words matter, too.  Appreciation for customers matters.  Accepting responsibility for problems a company causes matters.  Conveying some empathy for the difficulty customers had to go through to get to us matters.  And all those things that matter don’t come across in the phrase “no problem.”

Realize the problem with no problem.  Make sure the words we use convey the right message to our customers.

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Attitude Can Enable or Limit Success – 5/11/21

Posted on May 11, 2021 in Customer Service Tip of the Week Please leave a comment

Jerome was exceptionally good at customer service; he always received rave reviews from his customers. But Jerome felt like he knew everything there was to know about customer service, and, therefore, he did not need to attend any training or conferences.  His attitude was that he knew it all. Because of that, his professional growth would be limited.

Patty would go to the ends of the earth for a customer to help them out with something relating to her job or her department.  But if Patty received a call, and it was unrelated to her job or department, she had no interest in helping.  She would tell the person that they needed to call somebody else or that it was not her job.  Her overall performance in customer service was limited because of her inability to take any ownership over things that were not directly related to her.

Maddy could’ve been a star in customer service.  If she was having a good day, there was nobody more responsive, more cheery, more empathetic, more courteous and respectful than Maddy.  But if Maddy was having a bad day, then watch out!  Any emotion she was feeling inside was immediately going to come out.  Any difficulty she was having personally was going to come across in her voice to the customer.  Her attitude was “The customer is going to get whatever it is I feel like giving them based on how I’m doing that day.”

These three people in many ways were outstanding in customer service.  But each – in his or her own way – was limited in their overall capacity to deliver great customer service by some flaw in their attitude.  In customer service, an employee’s attitude can enable success…or limit success.

Ensure you bring an attitude that allows you to continuously deliver great service and continuously improve your performance.

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