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Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

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Taking the BRE Pulse

Posted on May 15, 2018 in Business Advice, Government Please leave a comment

Blog 5-15-18In the recent article Annual ‘Take the Pulse’ business survey underway, the Chester County Economic Development Council promoted the launch of its business retention and expansion survey.  The CCEDC COO noted that “This annual survey is a tool we use to identify emerging trends and issues in our local economy. Coupled with other outreach programs like Engage! and our industry partnerships, we feel like we can really be proactive in addressing the needs of Chester County businesses.”

While the CCEDC is a somewhat large-scale economic development organization, conducting such surveys isn’t something that requires unlimited resources or time. It requires three (3) primary characteristics:

  • First, relationships with businesses that have been developed over time and will result in those companies being open to sharing their perspectives and plans.
  • Second, BRE representatives having an understanding of the link between community economic development goals and how research can help to foster broad-based strategies as well as business-specific Retention and Growth efforts.
  • Finally, a well-designed BRE survey that gives you the key attributes to prioritize those big picture initiatives and also uncover risks and opportunities with existing businesses.

For business retention and expansion programs that have limited resources, keep in mind the vital role that research plays in your efforts to retain and grow jobs with existing businesses. Work to  become systematic about acquiring the kind of intelligence that could help your community grow.

Interested in BRE Services?  Check out:  http://cssamerica.com/government/bre-news-research-services-brebuzz/ 


Government Opinions Driven by Bad Customer Service

Posted on September 30, 2016 in Business Advice, Government, World of Customer Service Please leave a comment

blog-10-3-16Have you ever had an issue with your water bill?  How about the appraised value of your home?  Concerned you’re overtaxed?  Did the building inspector fail to show up as planned?  Did the City leave your yard in a mess after digging up a water line?

These are all negative situations with local governments, but they don’t have to be entirely negative experiences.  There are 350 million people in the U.S., and local governments interact with all of them, so there are going to be issues, but often opinions of the government are not formed based on the issue itself.  Opinions are largely formed based on the employee’s reaction to the complaint.

In the article Water bills: City Council ‘displeased’ with customer service, numerous complaints about customer service at the City are noted.  However, although the situations dealt with unexpectedly high water bills, the complaints that rose to the level of City Council were about the City’s handling of the issue.

Customers complained that their issues were “ignored and brushed off by city employees” and “employees have (had) a short temper.”  And one Councilman noted “The thing about customer service is, if you have one bad experience, that’s what gets out.”

Unfortunately for local governments, their reputation for serving the community isn’t determined similar to many private sector businesses who try to “delight” the customers or create the “WOW” experience.

Reputation is created in the responses when questions and issues arise.

What is your organization’s response plan? How do you deal with the irate customer or the complaint?  How are staff trained, and what tools are they given to rectify the situation?

Don’t just focus on the creating the WOW.  Create a plan and an organizational personality that shines greatest when the complaints come flooding in.

Interested in learning how CSS supports local government customer service?  See more at:  http://cssamerica.com/government

 


What We Can Learn from IRS Customer Service

Posted on January 19, 2016 in Business Advice, Government Please leave a comment

Blog 1-19-16In the article Report: IRS customer service lacking, the author shares the woes that customers/taxpayers have when working to get questions answered and issues resolved.  And while many people have heard customer service horror stories about the IRS, what’s most interesting about how the article is constructed is that the premise of poor customer service is based on data.

Only about 33% of callers can get through to the IRS.  Call hold time tripled from 2010 to 2015.

The IRS complained that this was due to budget cuts and increased demand for services because of Obamacare and other initiatives. And while all that may be true about the Federal Government, there is a lesson for every business as well.

What are those true operational measures that are indicators of customer service performance?  What if you identified those internal measures and (gasp) had to report them publicly?  I’m not talking about “97% customer satisfaction” as Geico touts.  I’m talking about real objective internal measures that get at processes and quality.

What is the hold time, the abandon rate, and likelihood of being transferred?  What is the quality of information provided in written correspondence, and how long does it take to get to the customer?  What did your business tell the customer to do and in what timeframe, and did it meet those expectations?  What is the reality of your customer experience as viewed through a Mystery Shopping Program, and did the Shop results mirror what management THOUGHT was the real customer experience?

Take a step back, and imagine if all your internal metrics were made public.  How would it make your business look to the customer…and to your competitors?

Put your measures and your customer experience through this reality check to find opportunities to raise your customer service performance.

Interested in improving your customer experience?  Visit the Customer Service Solutions website.


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