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Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

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Compete for Businesses by Making Them Competitive

Posted on March 5, 2013 in Business Advice, Government Please leave a comment

In the article Lakeshore and Crossroads chambers collaborate on economic development, it’s stated that “The LCEA’s short-term objectives of the business retention and expansion surveys are: 1) to demonstrate community support for local businesses by conducting personal interviews, and 2) to assist with any immediate business concerns. Long-term objectives include: 1) build capacity to sustain business growth, 2) increase competitiveness of local businesses, and 3) establish and implement a strategic plan for economic development.”

To interpret these objectives, in the short-term get to know your businesses well, get them to know you, and help them resolve problems. Be the group that breaks down barriers to local success. In the long-term, there has to be a little of a “build it and they will come” mentality, where there has to be community capacity of people and facilities for expansion. At the same time, local communities need to help local companies be competitive. And that’s where we dig deeper…

What can you control? What can you impact that makes your businesses more competitive?

Keep in mind that Business Retention & Expansion (BRE) executives can’t personally make their local businesses’ equipment, man their call center, or work on their assembly lines. When companies try to be more competitive, they want to manage costs, improve productivity, reduce throughput time, improve the work environment for their employees (since they compete for personnel), become more nimble when expansion opportunities arise, and be able to more easily work with suppliers. So how can your BRE program impact your businesses?

  • Manage costs? Think about taxes and fees, roads and infrastructure, technology needs.
  • Improve productivity? Consider workforce training resources, job postings, etc.
  • Reduce throughput time? Streamline permitting functions or – again – look at the infrastructure.
  • Improve the work environment? Improve the quality of life in the community, schools, parks, etc. Share best practices from other employers.
  • Become more nimble? Identify facilities that are currently vacant or are soon-to-be, and create strategies to match them to employer needs quickly.
  • More easily work with suppliers? Identify needs for suppliers, and develop a local business environment (and local businesses) that can provide those needed materials, products, and services.

To keep local businesses, you have to compete for those businesses. Compete for businesses by making them competitive.

Interested in gaining intelligence on your local businesses? Check out http://brebuzz.com/


What Great Customer Service Looks Like in Government

Posted on January 17, 2013 in Business Advice, Government Please leave a comment

Have you ever tried to find a store or a restaurant in the downtown of a city for the first time? Maybe it’s a Mom and Pop shop like “Bobbie Sue’s Creamery,” but you don’t know the look of the building you’re seeking. Now what would make finding the business easier? Imagine if you knew that the Creamery had a giant sugar cone on the outside with a spoon of Mint Chocolate Chip ice cream in it – yum! That would be MUCH easier to find…

In customer service, the same issue arises. We’re told to be great! But the only examples we’re given are Disney, Nordstrom, and the Ritz-Carlton. So if we don’t work for an amusement park, a high-end retailer, or a luxury hotel, it’s difficult to make the connection, to have that vision of how great customer service looks.

So let’s take an example of great customer service from a municipality for government employees to consider. In the article City employee honored for going extra mile, Karen Heyduck is recognized for great customer service. And what does that great customer service look like from an individual in local government? Consider these key points from the article. Ms. Heyduck:

  • Responds to questions/requests quickly.
  • Is thorough in her response.
  • Has a positive attitude.
  • Smiles.
  • If she doesn’t yet have an answer, she tells you she’s working toward an answer.
  • Is consistent in the level of service provided.
  • Understands how to navigate processes, and helps the customer to do so.
  • Conveys confidence and knowledge without being condescending.

To be great as an individual, sometimes you have to make sure you first have a vision of greatness. Find your vision to begin moving toward it.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/


Student Success Government-Style

Posted on November 7, 2012 in Business Advice, Education, Government Please leave a comment

Jerry Brown is all about Student Success…or is he?

In late September, California Governor Jerry Brown signed the Student Success Act of 2012. According to a press release from the California Community Colleges Chancellor’s Office, there are four major provisions:

  • Target “existing student services resources to support orientation, assessment and education planning services and lays the groundwork to expand these services as more resources become available.”
  • “Utilize a statewide system of common assessment once available, to improve consistency and efficiency within the 112-campus system.”
  • “Require colleges…to post a student success scorecard to clearly communicate progress in improving completion rates for all students and closing the achievement gap.”
  • “Require students whose fees are waived because of their economic need to meet minimum academic standards.”

If we wanted to break these down such that they apply to any college, the focus is on:

  • Ensuring first year students have a plan, knowledge, and comfort level to be successful.
  • More consistently assessing students.
  • Posting college performance metrics.
  • Expecting performance from students receiving funding.

The good of this Act is that it focuses on upfront orientation/education, transparency, competitiveness, consistency, and accountability.

The main negative is that it only does one thing that promotes Student Success – that upfront orientation and planning. That’s not necessarily a shortcoming of the Act, but it’s the reality of Student Success. Government cannot mandate or create Student Success. They can try to influence it with regulations, bills, or funding. But it’s up to the college and the student to create the Success.

And that Student Success relies on an organization truly understanding what helps each unique student to complete their education. That solution is unique to each college and each student.

So colleges may embrace these types of legislation, but the real results come from the internal process, cultural, programmatic, structural, and relationship-oriented changes that the colleges undertake.

Don’t blame or give too much credit to government for Student Success. It takes a college and its students moving toward the same goals to truly create Student Success.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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