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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Customer Service of the Future…in Government

Posted on December 11, 2013 in Business Advice, Government Please leave a comment

About 1/3rd of the most memorable customer service encounters in government are negative. Does that number seem low? Well keep in mind that the statistic was taken from a survey of employees of Federal, State, and Local governments, and even the sub-50% number from employees still isn’t positive.

But this GovLoop survey was more focused on the future than the past. And many of these employees are optimistic about the future because of some key trends they see developing including “Self-service opportunities, from grocery store kiosks to online applications, will allow citizens to access, process and monitor their government requests on a more widespread and frequent basis. Citizen engagement and partnership efforts that empower citizens will also become more prevalent. Mobile applications, increased social media interactions and the expansion of live, online chats also will radically change the way government delivers services in the next five to ten years.”

So these are the trends to anticipate, and the question becomes, What does this mean to the typical local government or employee? Here are three key takeaways:

  • Here Comes Proliferation. More service channels for the taxpayer mean more complexity, more need to monitor standardization of information and the experience, more staff training, and more metrics to gauge and improve performance. More, more, more infrastructure, training, and monitoring.
  • Calling All Techies! Tech-savvy employees will be a requirement, not a nice-to-have, and most local governments won’t be able to have separate divisions/departments dedicated to separate service channels because staffing is too small. Therefore, many staff will have to learn to be jacks-of-all-trades (responding to e-mail requests, social media complaints, calls, web issues, and potentially onsite visits – all in the same day).
  • Teach the Citizens Well. “Self-Service” means that the customer can do for themselves. This requires a mindset and intentional planning and work to train citizens on how to do for themselves. It’s the proverbial teach them to fish, but the fish they’re catching is information, or a recycle bin, or compost, or an inspection, or a tax payment, or a reservation at a park shelter. For Self-Service to succeed, we need to serve as a teacher to inform, educate on what they can do and how to do it.

With variety comes complexity, and with a greater tech emphasis comes the search for people who can blend a technology skill set and a customer service mindset.

Get ready for the future of government customer service.

Did you like this post? Here are other Government-related posts:


Go Back to Where You Started in Business Retention & Expansion

Posted on November 21, 2013 in Business Advice, Government Please leave a comment

Have you ever been deep into a conversation and then stopped, and tried to backtrack step-by-step to see how you got there?

The back-tracking can go something like this: We’re talking about the recent national elections because we were discussing local political elections because we were discussing a nearby zoning issue because we were discussing the property that adjoins our neighborhood because we were discussing putting a fence in the backyard because we were discussing getting a dog because we were discussing how much fun we have with a friend’s dog because we were discussing the dog’s name Pete because…well…you get the picture. We were talking about a dog named Pete, and we ended up talking about the recent national elections.

For an Economic Development organization’s Business Retention & Expansion (BRE) Program, it’s often helpful to do the same sort of exercise – not just to have fun, and not necessarily in a conversation, but about the life of the BRE program. Frequently, relatively young organizations (particularly those under 10 years in business), find themselves at a certain place, and they’ve evolved to that place. They may have had a grand plan to start with, but over time the strategic planning ended and the day-to-day fire-fighting and daily operations took over. And a great question to ask at that point is this: If we had to start this organization over again, how would it look different than it is today?

A great way to answer that question is to go back to the start of the BRE Program. Consider what were the initial goals, the initial focuses, the initial planned allocation of time and resources. How do those goals/focuses/time allocations differ from the reality of today?

The recent article City announces business retention program gives us some of that view of the start. These are some of the highlights from the article:

  • Use the BRE program to better know specific needs from specific companies.
  • Set as a goal of the BRE program to help businesses make profits and grow.
  • Leverage the BRE program to proactively identify growth opportunities and business issues.
  • Promote with local businesses the desire to keep them and have them hire and invest more locally.
  • Target key companies and businesses.
  • Look for macro-issues that impact multiple businesses – have a coordinated effort to address the concerns.
  • Don’t be an island – create a stakeholder system to support research, relationship development, retention, and ongoing funding.
  • Identify dedicated resources for the BRE program.

I’m not suggesting that what we do today is wrong, but what I am suggesting is sometimes it helps to refocus, and a great way to do that is to look at the initial plans, goals, and strategies. Then use those as a guide to redirect and refocus current efforts.

To reenergize your program and reallocate your time, go back to where you started in Business Retention & Expansion.

See more BRE blog posts at: http://brebuzz.com/bre-blog-posts/


Give Customer Service Some Definition

Posted on October 31, 2013 in Business Advice, Government Please leave a comment

In the article New city administration sets priorities at day-long planning session, El Paso city officials met to identify 2014 goals. According to the article, “Customer service emerged as a key focus, for the new administration, during the planning session. The city’s mission statement says that it is ‘dedicated to outstanding customer service for a better El Paso.’ City Representative Larry Romero added that part of the city’s duty in providing high customer service is first identifying the priorities and levels of service needed. Deputy city manager Jane Shang said the city needs to revaluate and change processes to streamline city government and, ‘deliver services quicker and better.’”

Based on those points, here are some nuggets for any business to consider:

  • A Mission Defines Your Daily Purpose. Use the Mission to guide your planning efforts. Are you aligning your plans to your Foundation Statements (Mission, Vision, Values)?
  • Define “Customer Service” for Your Organization. Customer service is a general term, so is it defined as the employee attitudes, systems, processes, facilities, or something else?
  • Define Where You Want to be GREAT! Don’t strive for perfection in everything – there have to be priorities set. Are you going to delight the customers with your attitudes, systems, processes, AND facilities? If so, do you have an unlimited budget?
  • Define Your Customer Service Standards. Where you don’t have an unlimited budget, define bare minimum expectations. If we’re not going to have facilities that resemble the Ritz-Carlton, what is at least a minimum expectation?

Whether you work for a municipality or not, to create a focus for your customer service initiatives, give customer service some definition.

Did you like this post? Here are other Government-related posts:


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