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Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

4 Actions for the Customer - 9/10/24


One way to look at the difference between proactive and reactive is that proactive is something that’s often done before it absolutely has to be done.  Maybe it’s something done that really doesn’t have to occur, but your professionalism takes over, and some action or communication that you know Read more

Don’t Kick the Problem Down the Road - 9/3/24


The error was obvious.  Shania is a clerk at a local government office, and she could tell that something was wrong with the permit request.  She was about to reject the request because the address was invalid. If this would have been handled like the normal process, Shania would have Read more

Reflect the Best of Your Customers - 8/27/24


When Alice walks into a business, whether it’s a restaurant or government building, whether it’s a Goodwill or a grocery store, she has a certain way about her.  She’s the customer, and it’s not unusual to hear her say to the employee:  Thanks for being here today! It’s not unusual Read more

Create Your Personal Motto - 8/20/24


Take a look at these mottos: It’s the real thing. Just Do It. Have it your way. Betcha can’t eat just one. Breakfast of champions. Do you know the companies?  The answers are at the bottom of this tip. So why am I asking you about mottos?  And why do almost all of them make me Read more

Create MAGIC with Your Customers - 8/13/24


Years ago, we worked with the Orlando Magic in the NBA, and they needed more consistency in their customer service – they needed a standard of engagement with the fans and their account holders.  They were trying to identify the “Orlando Magic Way” – their desired customer experience with Read more

Build Strong Customer Connections - 8/6/24


We’ve worked in health care, education, local government, finance, pro sports, and many other industries.  And while our clients’ customers are often different, their specific scenarios for engaging those customers are different, and policies and procedures are different - there’s one thing that is pretty similar.  And that is Read more

Running Late in the Rainstorm - 7/30/24


The mom was a little panicked.  She had just left work and had run into an unexpected popup rainstorm, and traffic had come to a halt.  She was on her way to pick up her 4-year old at childcare.  The facility had a policy of charging a fee for Read more

Use AI to Improve Your Performance - 7/23/24


Many companies are integrating Artificial Intelligence (AI) into some aspect of their business.  This could greatly change how they operate, how they communicate with customers. This AI wave reminds me of a story from 20+ years ago when a stock brokerage firm launched a new website that greatly enhanced the Read more

The New Burger Experience - 7/16/24


Floyd loves a good hamburger. Any chance he gets to try a new spin on an old standby, he takes it. Recently, a burger joint opened near his house, and Floyd was very excited! It was owned by and named for a world-renowned chef, so it had to be Read more

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Learn from the Operating Room

Posted on January 13, 2010 in Business Advice, Healthcare Please leave a comment

Andrea Hernandez at ledger-enquirer.com documented the steps taken by Susan Garrett, a Georgia Hospital Heroes Award winner who helped to improve patient satisfaction at her hospital. Ms. Garrett focused on four areas to improve patient satisfaction:

1. Communication with the families

2. Pre-operative education

3. Improving patient IV starts

4. Communication regarding unexpected delays.

Those four areas can be generalized to any business. If you want to improve customer satisfaction, improve customer communications. Be open, responsive, proactive with customers, addressing their questions, quickly handling issues, and anticipating needs.

Second, pre-operative education can be generalized to any business. Think of it as making your customers educated on what’s going to happen – what they need to do or what you’ll be doing. You’re setting expectations. Anything that can set expectations can improve satisfaction and reduce complaints.

Third, improving IV starts – now how do you generalize that? Think of that in terms of doing things right the first time with the customer. Make it as painless an experience as possible to do business with you.

Finally, communicate about unexpected delays. Don’t wait for the customer to complain. If you anticipate delays, address them proactively and restate a more realistic expectation.

Learn ways to improve your customer satisfaction by applying these hospital tips.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Don’t Wait on Fixing Waits

Posted on December 10, 2009 in Business Advice, Healthcare Please leave a comment

Where do you hear the loudest customer complaints in the typical hospital of today? It’s the Emergency Room.

“Why have I waited so long?!” “Why did that person on the stretcher go back to a room before me?! I was here first!” “I’ve been here 2 hours, and nobody’s told me anything!”

These complaints are pervasive, but they also point to the impact of customer service. Remember that customer service involves processes. Customer service is part employee attitudes/skills/knowledge, and the other part is process. How long something takes, how long are the waits, how efficient is a process, how redundant are the processes, how smooth the flow of information and people is or isn’t – those are all characteristics of process.

And whereas businesses spend lots of money every year to have employees trained on how to deal with irate customers, a tactic just as valuable as that is to identify the root causes of why customers are irate and to address those root causes. In healthcare, so many of those complaints are about one thing – process.

So if you want your organization to be better from a customer service-perspective in your customers’ eyes, if you want to reduce the number of conflicts with customers which your employees have to address, then fix your processes. Find out where waits exist, the cause of the waits, the communications during the waits, and perceptions of the length of the wait time, and address them.

Many of our clients redesign departmental layouts, they change processes, they do a better job of scheduling staff to flex up/down with variations by time-of-day or day-of-week with customer volumes or arrival rates. They train staff on how to and how often to interact with customers during wait to provide updates, keep them engaged, convey they care, and – ultimately – to reduce the perception of the wait time. The clients create activities for the customers or distractions which help to reduce the perception of the wait times.

In other words, the hospitals and other organizations best at dealing with waits try to reduce wait times while at the same time reducing the perception of waits.

Wait times are a symptom of an issue with your customer service. Don’t wait on fixing waits.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Everyone is a Customer Service Representative

Posted on October 22, 2009 in Business Advice, Healthcare 1 Comment

This wish applies to any business, but let’s focus this wish on the healthcare providers of the world.

If I could wish one thing for any hospital that would improve its patient satisfaction, it would be this. I would wish that every person — food service worker, physician, nurse, administrator, CNA, physical therapist, unit manager, unit secretary, human resources manager, business office clerk, environmental services employee, volunteer — view themselves as a customer service representative.

Every individual noted above has their technical or clinical or financial or other professional responsibility. But, in healthcare, as with other service industries, part of that technical or clinical or financial or other professional responsibility involves communicating with others. It involves face-to-face communications, it involves telephone conferences, it involves e-mails being sent. Part of that responsibility includes communications with co-workers or communications with vendors or patients or family members or physicians or other guests.

That communication conveys something. It conveys that you care about the individual as a person, or you don’t. It conveys that you are focused on the person more than the task, or you’re not. It conveys that you’re responsive and “other focused,” or it conveys that you’re slow to respond and “me focused.”  It conveys that you understand the “care” part of healthcare as opposed to the technical or clinical or financial aspect of the task being the only thing of importance.

Imagine a hospital where every person you walked by, every person you spoke with on the phone, every person you communicated with via an e-mail treated you like you were special. Whether you are a co-worker or the visitor or the patient, you felt special.  You felt like these people wanted to help you, and caring for your health or your other needs were simply the methods that they used to care for you as a person.

Imagine having this culture where all hospital personnel truly understood how they themselves were customer service representatives. If you can imagine this, it is easy to imagine patient satisfaction scores going through the roof.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


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