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Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

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2 of 3 Customers Switched Providers – Did Yours?

Posted on February 1, 2012 in Business Advice, World of Customer Service Please leave a comment

A recent Accenture consulting research study noted that 2 out of 3 consumers worldwide “switched providers in at least one industry in the past year due to poor customer service.” In addition, “Forty-four percent of consumers said their expectations today are higher than they were just a year ago.”

Boiling these two key points down to a quick conclusion, you could say that today’s customers expect more, and they are highly likely to leave if you don’t meet those expectations.

So what do you know about TODAY’S customers? Don’t just think in terms of surveys you conducted on customers 2 years ago or market research conducted 4 years ago or focus groups you did 18 months ago. What do you know about the customers you have TODAY?

Older information from past customers about previous experiences in a different time can lead to faulty decisions for tomorrow.

Any organization that wants to continue to learn, to improve, to grow, to succeed has to – at the same time – continually communicate with and learn about their customers. What do they expect out of their experience? Why are they a customer? Why would they leave? What competitors are they considering or already patronizing? What makes them loyal to you, or what WOULD make them loyal to you?

Ensure you have an ongoing customer research strategy that provides you with the fresh intelligence you need to retain and grow with TODAY’S customer.

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/


You, Your Car, and Customer Retention

Posted on January 19, 2012 in Business Advice, World of Customer Service Please leave a comment

A recent J.D. Power study on retention among automobile manufacturers noted that Hyundai has the best customer retention – a 64% rate. The industry average was only 49%. So that means that only half of you (and me) buy the same brand of car that we’re replacing. Yikes! If that’s not a red flag to businesses, I don’t know one.

Take this perspective (more numbers…). Hyundai sold 645,691 vehicles in 2011. At a 64% retention rate, that’s equivalent to a 36% loss rate. So when those 2011 vehicles are turned in by owners for their next vehicle, 232,449 of them will not be a Hyundai.

If I wanted to create a revenue-generating job at Hyundai, it would be “Chief Retention Officer.” The CRO would be in charge of trying not to lose as many of those 232,449 customers as possible. If he saved just 1% of them, he’d generate over $30 million for Hyundai. Keep in mind that we’re talking about the BEST automotive manufacturing company there is at customer retention.

Now, look at your own company, your own business. Who is your CRO? Who has the authority to do the research and create the strategy to generate your additional revenue by reducing customer loss? Who has the capability to design the training and customer relationship development approach to increase loyalty?

Find a CRO so you can crow about your retention.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


2012 Customer Service Trends – Sneak Preview

Posted on January 18, 2012 in Business Advice, World of Customer Service Please leave a comment

I recently participated in a podcast on the 2012 Trends in Customer Service (see the MESH Network’s Stepping Up Service 6 Episode or visit iTunes). Here’s a sneak peek at the key trends to look for this year:

Social Media Learns How to Play Well With Others

Look for intentional integration of Social Media with other traditional customer service vehicles. Facebook and Twitter will no longer be standalones in the customer service world; you’ll see internal knowledge management systems, customer service standards, and communication protocols more consistently applied across all service delivery channels.

You’ll also see the Social Media systems more tightly integrated with other customer service vehicles (i.e., telephone, face-to-face, e-mail, self-serve, live chat, etc.) to streamline customer information flow – and the flow of the customers themselves – to where they will best get their needs met.

Customer Serve Thyself

We’ve heard the saying “physician heal thyself.” Well this trend is an increased focus in self-service customer service. With knowledge management systems growing stronger and SaaS (software as a service) proliferating, it will become more timely and effective oftentimes for the customer to get their question answered/their need met via self-service. And we all know that self-service is usually a highly cost-effective service method for businesses, so expansion of self-service (done right) can be a win-win for customers and businesses.

What’s Out is Now In

I’m seeing lots of bell bottom jeans, tie-dyed t-shirts, and peace signs lately. The band Journey is making a comeback. Is it the 1970s? 1980s?

Remember about 10-15 years ago when outsourcing exploded (particularly outsourcing call centers overseas)? Well insourcing will become a bigger trend in 2012. With the mix of customer service changing (fewer calls, more self-service, live chat, etc.), the cost-benefit of outsourcing will continue to drop. Also, productivity/utilization of contact center staff in the U.S. will continue to increase as they have less downtime with the proliferation of the other service channels, and – again – the financial benefits of outsourcing contact center functions will drop.

On the Road Again

With all due respect to Willie Nelson, this is about…Mobile Customer Service. With over 400 million smart phones sold last year, mobile computing and communications will continue to increase. It used to be that you’d have a telephone with you on the road, so you’d call from the road. When you’re at home or work, you’re close to a computer, so you’d often check websites for support. Now, the phone and computer are – in effect – with you at all times due to smart phones. So customers have more choice, and click-to-call apps or customer service apps will proliferate. Customer service is going highly mobile in 2012!

Let me know what you think will happen in 2012. And don’t forget to check out the full podcast on the 2012 Trends in Customer Service at the MESH Network’s Stepping Up Service 6 Episode or at iTunes.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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