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Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

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Be GREAT? Just try Beating Competitors First…

Posted on July 2, 2012 in Business Advice, World of Customer Service Please leave a comment

So many organizations desire to be “Great” or “Phenomenal” or…ugh…“World Class” at customer service. I even wrote a book on how an individual can become GREAT at customer service.

But when you’re a business, not an individual, avoid the talk of “Great” or “Phenomenal” or “World Class,” and try something different.

Simply try to beat your competitors’ customer service.

Why is Chick-fil-A noted as a company GREAT at customer service? Sure they’re really good, but look at their competition. It’s not that Chick-fil-A is perfect; it’s more that they are SO MUCH BETTER than their competition that they get recognized for customer service.

Why are credit unions loved for customer service? They’re generally more personal in their service, but the typical customer experience at a credit union doesn’t make you go “Wow!” Credit unions are perceived to have a customer service advantage in large part because banks are comparatively so poor in customer service.

Why do Harris Teeter and Publix get a lot of accolades for customer service? They’re good, but so much of what makes them look good is the fact that much of their competition is so bad.

If you’re in a business that wants to have a reputation for great customer service, don’t feel like you have to rise to Disney or Nordstrom levels of customer service. Just look at your competitors and evaluate their customer service. Mystery shop your competitors. See what they do right and wrong.

And determine how to create a customer experience that is SO MUCH BETTER than competitors that your company will be talked about in the same breath as other great customer service organizations!

Be GREAT? Just try beating your competitors first.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Riding the Train to Better Customer Service

Posted on June 13, 2012 in Business Advice, World of Customer Service Please leave a comment

For those of you from “my era,” you may remember the song “Metro” by the rock group Berlin. The singer was on a train from Paris to London, met her boyfriend in a pouring rain, and he was “Swimming through apologies.”

Well the group Berlin must have been ahead of its time, because there is a modern day Metro that apparently got tired of giving apologies, and they decided to do something about it.

In the article Metro To Revamp Customer Service, the author discusses how the Fairfax Metro system is creating a new customer service program. After dealing with numerous complaints, the Metro has created a “Customer Service Action Plan” to improve the customer experience. Let’s quickly review the key plan points:

  • Provide customer service training
  • Put new electronic displays in the train stations
  • Improve their payment card system
  • Upgrade the stations themselves with better lighting and other improvements
  • Address and communicate better about security and youth behavior.

If we take a broad assessment of these key points, they deal with the impact of staff on the experience, process improvement, facility layout/signage, external communications, and safety. From that broad perspective, that’s very good. That deals with people, processes, and products. It deals with communications to the public. So we like the comprehensive nature of what they’re trying to do. So what are they missing?

How will they reinforce the importance of customer service and skills with staff after the training? What will they do to ensure the trains run on time? How can they ensure that processes (other than payment processes) are quick and self-evident?

When you think of revamping your organization’s customer experience, be comprehensive enough to address your people, processes, and products. But don’t just do something that will make an impact today. Incorporate plans to continually communicate and improve the experience in the future.

Ride the train to GREAT customer service!

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/


Alignment, Alignment, Alignment

Posted on June 6, 2012 in Business Advice, World of Customer Service Please leave a comment

Why in the world would General Motors tie employee bonuses to customer loyalty? According to a Motor Trend article, “The better the overall customer retention GM has with its four brands, the higher the bonuses will be.”

It’s about alignment. In the world of positive motivation, you get what you reward. You want higher customer retention? Then tie a substantial portion of your employees’ pay to retention. You want a responsiveness culture? Then tie bonuses to responsiveness metrics and service recovery performance. You want to increase annual dollars spent by existing customers? Then incent those in the organization on retention, cross-selling, and up-selling.

It’s about alignment. If you align organizational goals with reward and recognition systems, you have a better chance of achieving those goals. And while this might seem simplistic, take this test. Look at a copy of your organization’s Top Organizational Goals for this year. Then ask “What is the financial impact on staff if these specific goals are achieved…or are not achieved?”

If the typical executive, the typical manager, the typical staff person will get paid roughly the same whether those goals are achieved or not, then there’s not sufficient alignment…and there probably won’t be much success.

Remember – you get what you reward.

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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