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Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

Patience is… - 3/4/25


Patience is a…pain in the neck.  Why is it so hard to be patient?  Those of us who work in customer service know that we constantly have to show patience with our customers.  We’re ready to move to the next step or the solution because we’ve heard this issue Read more

Everybody Doesn’t - 2/25/25


Joey received the compliment, but he was confused.  Paula, his boss, and Joey had their monthly one-on-one meeting, and Paula noted that, although he was new, Joey was already doing a great job!  While there were learning curves on some of the organizational policies and the technology that he Read more

A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

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A Blockbuster of a Mess – 5/3/16 TOW

Posted on May 3, 2016 in Customer Service Tip of the Week Please leave a comment


It was vacation time at the beach – and it was pouring rain. With no beach time possible and with the unappetizing thought of spending all day long inside with a condo full of teenagers, Jacob decided to find something to do. So with teenagers in tow, Jacob took the kids to the movies.

They went to the nearest theater – the first time they had been there – and what started out as a great idea for a 2-3 hour diversion became a good decision gone bad.

Now keep in mind, it’s a Saturday afternoon and it’s pouring, so that’s a good indication to theater management that it’s going to be busy; a blockbuster was opening that weekend – again, it’s going to be busy. So Jacob and his crew arrived at the theater about 30 minutes early, waiting in the rain for 15 minutes – got up to the ticket window and were told – it JUST SOLD OUT. Ugh.

Good news! Next show is in 30 minutes. So they bought the tickets and went inside, but they and eventually about 80-100 other people were waiting behind a rope. Although there were 4 concession areas, there was only 1 open; the other 3 were closed, and the staff wouldn’t let customers buy any concessions or wander around the rest of the lobby until the other movies started. So 80-100 wet people were cramped behind a rope and against the wall together until the next show was about to start.

The lessons were many.

The forecast had said rain for days. The theater knew of the blockbuster opening for weeks. Staffing could have increased to open other concessions. They could have modified the rope lines and setup to allow people access to more of the lobby so they weren’t so cramped. They could have said “I’m sorry” at least once or twice. But none of this happened.

No anticipation – of high demand on Saturday.
No adjustments – to staffing or customer access/flow.
No acknowledgement – of the issues.
No apologies – by staff.

Look ahead to Anticipate and Adjust. And when that doesn’t work, Acknowledge and Apologize.

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Elaine had an Eye for Customer Service – 3/29/16 TOW

Posted on March 29, 2016 in Customer Service Tip of the Week Please leave a comment


I don’t know if she realized it, but Elaine was great! The Optometrist Assistant went to the waiting room to call on Rodney, and she smiled as she said his full name. She introduced herself and asked him to follow her to the exam room.

As they entered she said – You get the BIG chair!

She asked about Rodney’s weekend and shared a little about hers as well when he asked. She told Rodney what she was about to do and why – whether it was checking vision or putting drops in his eyes.

They discussed the doctor he had met with months earlier when he was having an issue with floaters, and she raved about the doctor – “a special person…84 years old – been here his entire career…very thorough.”

When she was done with the diagnostics and drops, she conveyed a sense of urgency (but not anxiety) on Rodney’s behalf by pleasantly saying “let me get Dr. Smith in here for you.”

These are snippets from the conversation between Elaine and Rodney, but they illustrate so much that’s great in customer service:

  • Share your name and use their name – This personalizes the conversation
  • Be inquisitive – This conveys your interest and shows you care
  • Build up co-workers in front of customers – This adds credibility to the co-worker and the organization
  • Describe next steps – This reduces worry by making the unknown known
  • Explain “the Why behind the What” – This enables the customer (or patient!) to feel more comfortable with what’s being done; it helps with their buy-in and support.

 
Sometimes little things mean a lot. Learn from this little interaction about how a great customer experience can look.

Develop an eye for great customer service.

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Of Donuts and Delivering a Great Experience – 2/2/16 TOW

Posted on February 2, 2016 in Customer Service Tip of the Week Please leave a comment


Are you a Dunkin’ Donuts or Krispy Kreme raving fan? Take the poll in this Tip of the Week, and let us know!

Why are we discussing donuts? It’s because it’s rare to find someone who likes both brands equally. It’s because when you order donuts from one of their stores, you have decisions to make. Do you want sprinkles? How about chocolate or cinnamon? Good old fashioned glazed? Jelly? Maple? Hot and now?

There are many choices, and where there are so many choices, some customers want varieties and others want the same thing every time. To deliver the right donut, the employee can’t assume what the customer prefers.

In customer service, it’s easy to hear a key word or phrase coming from the customer and assume we know what they want; it’s easy to incorrectly read something into an e-mail or letter from a customer.

So when the customer has many choices in service delivery, how do you make sure you deliver the right experience in the right manner? Consider these 3 points in your dealings with customers.

#1 – Educate – Let them know the options. This gives the customer the best possibility of getting what they want the way they want it, because they know what service they can receive, when, and how. This also enables you to proactively set expectations with the customer about the experience.

#2 – Ask – Identify their true issues, needs, goals, and preferences in the service experience by asking specific questions – the what, why, when, and how of the need itself, as well as how they’d prefer it addressed.

#3 – Confirm – Before moving forward, restate your understanding of what they just conveyed. Remember, you want them to have a great experience, so convey you listened and you care by confirming (and then doing) the right thing.

To provide a great experience, truly know the customer’s choices prior to delivering the service.

Educate, Ask, and Confirm.

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