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Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

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Dealing with the First-time Fan – 5/5/15 TOW

Posted on May 5, 2015 in Customer Service Tip of the Week Please leave a comment


Customer service people, those in relationship management, those in call centers, those called service reps – they all at some point or another have to deal with the new customer. In sports, we call them the “First-time Fans.” These are the customers with the highest rate of turnover, and are therefore a huge priority for retention for organizations.

Instead of addressing the retention of the new customer from a strategic perspective, let’s look at it from the perspective of a representative. The customer is Jay. What is Jay like?

If you had to generalize Jay, he’s an unknown. You know less about Jay than any other customer in your business. He bought your service – but why? Was it a low cost offer (like a ticket discount), a service he never needed before (like outpatient surgery), or simply his moving near your business that drove him to your company?

He could be friendly, he could be open, he could be a techie, or maybe he’s a family man. He could make over $100,000 per year, he could anger easily, he could love your team, he could be impatient, or he could be very analytical.

He could be all of those things – or none.

Jay is the great unknown. He’s also beginning what could be a long journey with your organization. All customers are special, but view Jay as special in a slightly different way.

View him as a fountain of information. Someone so unknown, that that makes him intriguing. Jay is really James Bond; he’s 007; he’s someone new and exciting.

When you see Jay or the new patient, or the new customer, or the First-time Fan – get intrigued. Get inquisitive. Convey excitement about his newness.

Realize that to best meet his needs today and to keep him for the long-term, you have to get to know him. Ask questions; note the answers. Learn more and more so you can keep him longer and longer.

Let the intrigue of the new customer lead you on a quest to get to know them.

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Compliment the Customer – 4/21/15 TOW

Posted on April 21, 2015 in Customer Service Tip of the Week Please leave a comment


Bob’s home phone (the landline) was not working, and he had called the phone company (using his cell phone) to get it addressed; it worked for an hour and then stopped working again. Bob called the phone company again two days later and noted that the problem had reappeared. The automated system walked him through some questions and remotely rebooted the “gateway,” but the problem persisted. So he called back a third time to talk to a customer service representative. And while there was no resolution, the representative – Vernon – scheduled a service appointment for a technician.

Twice near the end of the call, Vernon told the customer “you’re very nice” (in a platonic, very appreciative tone). He truly appreciated Bob not getting upset; he appreciated Bob working with him on different options to resolve the issue.

This was not a scripted “Thank you for calling” or “I appreciate your business.” This was a sincere compliment to the customer.

Why did the representative provide this compliment? Because if you work in the world of customer service, you know what it’s like to deal with the angry, rude, and unrealistic customers. You know what it’s like to suffer the slings and arrows for the errors of others.

So you also know what it feels like to run across someone who’s not like that at all. You appreciate those customers that are kind, despite their frustration. You appreciate those who are patient even when having an issue. You enjoy the nice person, the empathetic client, the one who asks about you and compliments you.

You appreciate them and those qualities they offer when they could – instead – be negative.

In customer service, you’re often trying to make the experience special for the customer.

Compliment the customer when they make an encounter special for you.

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Sell the Facts – 4/14/15 TOW

Posted on April 14, 2015 in Customer Service Tip of the Week Please leave a comment


If there’s one thing I’ve heard repeatedly throughout the years it’s that MANY customer service people hate to sell. I’ve also heard that great salesmen are great at “servicing” their accounts. Now as “customer service people,” we can all agree that sales people who have a service-focus should perform better. We’re wired to serve, so naturally we’d feel that sales people would benefit from some similar wiring.

But customer service people don’t like to sell. We say: “It’s pushy. It’s product-driven, not people-focused. It’s uncomfortable. It’s me-focused instead of you-focused.”

In many ways those thoughts are correct, but we have to get over those stereotypes about selling and sales people. For customer service people to be the best we can be, we have to learn how to sell.

Think of selling using a different word – persuasion. We are often giving customers options to consider. They can renew their account today or next month. They could take medicine A or medicine B. They could pay online or in-person. They could return an item or get it repaired. They could return this semester or drop out of college.

Often – as service-focused individuals – we want to offer options and provide the facts for their decision, and then we stop.

But in our gut, if we truly care about that customer with us, we often know there’s a better option. We know that customers similar to them preferred a particular alternative. We know that – based on their unique personality, their specific issues, or their personal goals – one way is better than the other.

It’s their decision, but if we really want to provide great customer service, we need to use our skills to persuade them toward what decision may be best for them.

“While there are different times when you could renew, based on your preference for that location, I recommend you renew today to lock in those seats.”

“When we’ve had patients in your situation, they preferred medicine A because there are minimal side effects.”

“When people haven’t dined with us before, we often recommend this dish – it’s our specialty and really gives you a sense of what makes this experience special.”

When you’re serving, don’t be adverse to selling – particularly if selling is simply persuading the customer to make the best decision for them.

When offering options, don’t just state the facts – sell them.

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