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Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

Patience is… - 3/4/25


Patience is a…pain in the neck.  Why is it so hard to be patient?  Those of us who work in customer service know that we constantly have to show patience with our customers.  We’re ready to move to the next step or the solution because we’ve heard this issue Read more

Everybody Doesn’t - 2/25/25


Joey received the compliment, but he was confused.  Paula, his boss, and Joey had their monthly one-on-one meeting, and Paula noted that, although he was new, Joey was already doing a great job!  While there were learning curves on some of the organizational policies and the technology that he Read more

A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

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NFL’s Super Bowl Customer Service – The Good, the Bad, and the Ugly

Posted on February 8, 2011 in Sports Please leave a comment

We’ll start with the Good.

In the bleacherreport.com article Roger Goodell and The NFL: Is Good Customer Service Still Alive and Kicking?, Jeff Cockery describes how the NFL dealt with 1,250 fans who had bought tickets for the Super Bowl only to be told they couldn’t sit in their seats due to fire code violations. The NFL found a way to relocate 850 of the fans, and then gave the other 400 a triple refund (they got paid $2,400 for $800 seats), got to watch the game in the stadium in a club behind the Steelers bench, received free merchandise, free food, and tickets to next year’s Super Bowl.

Wow! Almost makes me wish my seat won’t be up to code when I go to my next sporting event! Of course, that assumes that other sports organizations get customer service and loyalty like Goodell and the NFL league office did.

Now let’s go to the Bad and the Ugly.

Why did this happen in the first place? What was the root cause of the problem? How in the world could you successfully build a $1 Billion+ stadium and not be able to add 1,250 seats that meet code? And how do you not get it inspected early enough to rectify any problems if they arose? Is it poor planning, decision-making without the customer in mind, poor selection of a contractor, poorly designed agreements with contractors, or just plain greedy decision-making?

I don’t know the answer, but I hope somebody in the NFL or the Cowboys organization will find out. If they care about continuously improving, about getting better, about the customer, they’ll learn from this in a way that permeates the organizations. This error that impacted barely 1% of their stadium fans has generated more negative publicity than the additional revenue could ever have provided. And what saved the day (at least for now)? Customer service.

Let customer service guide your decision-making and actions up front, so you don’t have to use customer service on the backend to try to create something Good out of something Bad and Ugly.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Build a Retention Program

Posted on February 2, 2011 in Business Advice, World of Customer Service Please leave a comment

You have a marketing plan, a social media presence, and sales program. But do you have the same structures in place for retention?

In a recent Body Shop Biz article, the Toronto Area Dealer Association’s “Renewit program” is noted because it focuses on how the association is helping members to increase customer retention, sales, and profits. Among other features, the program directs the customer’s vehicle back to the dealership after a breakdown or wreck.

Now whether the program turns out to be as great as advertised is not yet known, but there is much to be learned from the program.

First, you have to have solid data on the customer and the product/service they purchased in order to communicate most effectively with them – make sure these details are acquired during the sale and effectively flow to your customer service systems.

Second, make it easy for the customer to contact you back if they have an issue. You’d rather resolve the issue and keep the relationship than have them go elsewhere today for support, since that might make them go elsewhere tomorrow for a product.

Third and more broadly, view your customer service functions as revenue-building entities that should have the goals, technology, people, and processes that focus on staying in touch with clients, meeting after-the-sale needs, and deepening relationships.

Build your own great customer service body shop.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Horton Hears a Stakeholder?

Posted on February 1, 2011 in Business Advice Please leave a comment

Do you remember the Dr. Seuss story about an elephant named Horton who believes he hears the voices of an entire village of people (the "Whos") on a speck of dust? Only Horton could hear the Whos. All the other animals in Horton’s kingdom thought he was crazy. To keep Horton from wasting his time protecting the Whos, a mean kangaroo and some crazy monkeys tried to boil the speck of dust.

Just before the dastardly deed was to be done, a small boy from Whoville added his voice to the other Whos, and his yell enabled the Whos to be heard by all in Horton’s Kingdom. It was a little voice, but when added to the rest, it helped the Whos break through the sound barrier. It worked because every person in the village, and let me emphasize EVERY person, had a common goal.

Think about all the voices in your organization, in your business life. Are you tapping into all the resources available to you for advice, guidance, input, and resources? Are you able to get all your key stakeholders and staff on the same page, or are assignments made with the mere hope that everybody gets their job done?

Unfortunately, most companies that tout customer service in marketing, or preach customer service internally, don’t leverage their key sources of ideas – customers and staff. But you can and should tap these resources.

Survey and/or interview your customers and your employees. Ask them to reveal their minds and hearts. What do they see as the most likely changes to the business environment over the next 3-5 years? What do you need to do now to be successful then? And ask what must be done in the short run to lock-in employees and guarantee customer loyalty now so that change won’t bring lost business and lower revenue.

Use this research to learn and to create a common direction and a common focus. Make sure you’re getting all the input you need, down to the last Who in Whoville.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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