customer retention | Customer Service Solutions, Inc. - Page 2

Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

“I’m Sorry” Doesn’t Mean “I’m Guilty” – 12/14/21

Posted on in Customer Service Tip of the Week Please leave a comment

Individuals and organizations mess up; that’s part of life…

They told me that they were going to be at my home at a certain time; they were REALLY late.  The customer service representative said they would get a message to a co-worker, and the co-worker would call me back; I never got a call.  A salesperson promised what the company could do; the team that had to deliver the service could not meet the unrealistic expectations set by the salesperson.

In every situation, employees attempted to find an alternative solution. In not one case did anybody say “I’m sorry.”

That omission bugged me, and it took me a minute to figure out why.  Then it was clear – they looked for the solution without ever acknowledging the situation that caused the need for the solution.

None of these organizations acknowledged they’d done something wrong.  In not one of these cases did the person resolving the issue cause the issue, so maybe they didn’t want to admit guilt.

In situations like this, however, saying “I’m sorry” is not an admission of personal guilt.  It’s showing organizational accountability.  While I understand people don’t want to admit guilt (especially if they’re not “guilty” of anything), they could still say “on behalf of the organization, I apologize.”  By saying that, they’re not accepting personal responsibility, but they’re acknowledging that the organization caused the problem.

Some people won’t say “I’m sorry” because they feel it’s a sign of weakness.  But we shouldn’t view service recovery situations as battles where one person wins and the other loses.  Instead, we should look at it as an opportunity to save a relationship, to help a customer, to serve others, to retain their business.

It’s not a sign of weakness to admit fault.  It’s a sign of strength and humility to acknowledge an issue.

When your co-worker or your organization makes a mistake with a customer, make an apology a part of your response.

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Diss the Dissatisfiers – 8/3/21

Posted on in Customer Service Tip of the Week Please leave a comment

Do people still talk about “being dissed?”  When I was growing up, we used to talk about how someone may get dissed by others – short for disrespected; you could also define “diss” as holding in contempt.  I understood the term “diss” and used the term, at times, to describe the situation – it seemed like a cool slang term to use, even though I may not have been the coolest person in my school (as my family members would attest).  But I digress…

In general, it’s not good to diss someone, but someTHINGS are sometimes worthy of being dissed.  Let’s talk about customer dissatisfiers.  Some businesses are so focused on creating the WOW experience or reciting their customary script that they forget that one or two negative experiences can easily overshadow that one WOW.

For many organizations, before they try to determine how to delight the customer, they first need to shore up the quality and consistency of their experiences.  They need to identify those key customer dissatisfiers.  They need to determine what situations or responses or reactions or processes or product experiences that could cause a customer never to come back.

The fast-food restaurant has a “B” sanitation grade.  It had incredibly fast service, but who would want to eat there?

The boutique had snobby employees.  They had interesting products in a nice ambiance, but who wants to pay money to somebody who’s treating them as “lesser than?”

The big box store took forever to check out.  Sure, they had a large selection, but who wants to wait in line over 20 minutes to buy a $10 phone cord?

The sporting event played music so loud that you couldn’t hear anything else.  Sure, the team won, but if the between-play music dominated the environment and didn’t allow you to talk with others, didn’t the music detract from the experience?

I appreciate when businesses try to create the WOW.  But organizations need to also identify those key aspects of the experience with their people, products, processes, places, or overall experience that can drive customers away.

Find those pain points for your customers – the reasons that could cause their exit. And then find ways to ensure you take the pain out of your experience.

Diss the Dissatisfiers.

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Question Everything, but What’s the Question? – 3/23/21

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The new leader joins the organization, and she decides she wants to question everything.  She wants employees to question everything.  Why have we always done it this way? Why do we continue to do it that way? Is this the best way to work?

Sometimes it’s a great management initiative because it forces us to question the validity in doing things in the future a certain way just because we’ve done them that way in the past.  It can be a beneficial leadership tactic because it gets the organization thinking in a continuous improvement mindset.

But when it comes to customer service, what’s the question?  That depends on our goal.  If we’re an organization that is focused on delighting the customer or wowing the customer or amazing the customer or creating a Disney-like experience, you would ask:  Are employees focused on delighting the customer when they are greeted?  Does our speed of service make the customer go WOW?  Is the physical environment where the service is delivered creating an amazing feel for the experience?

Let’s say your goal is to keep every customer.  Then you would ask:  Are we personalizing every communication with our customer?  Are we proactively touching base with every customer to have an ongoing sense of their feelings about us?  Are we asking enough questions to truly understand why they would stay, why they would go?  Are we asking the right questions to truly understand their needs so we can specifically match up our resources with their needs?

What if your goal is simply to deliver a consistent, accurate, and timely service experience?  First of all, “simply” is probably not the best word to use.  Creating an experience that is consistent, accurate, and timely is anything but simple.  But let’s discuss what questions you would ask:  How are we ensuring that – no matter who delivers a service – it is done in the same manner?  How do we ensure and track accuracy?  How do we define “timely” or have a customer define timely, and how are we meeting the timeliness goal?

To be continuous improvement-oriented, to try to foster positive change, consider questioning everything.  But before you start questioning, first understand what your goal is as an organization, and let that drive what you ask.

Question everything, but first know what’s the question.

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