customer retention | Customer Service Solutions, Inc. - Page 10

Find a Connection Point – Part 2: Situational Connection - 10/4/22


Last week we highlighted key topics to consider when you want to find Personal Connection Points with the customer.  Today, we’ll cover some key questions to ask to uncover information about today’s situation that you can use to establish a rapport with the customer.  This is Part 2 - Read more

Find a Connection Point – Part 1: Personal Connection - 9/27/22


Some people are born almost like a master at communication.  They know how to establish rapport with just about anybody, and they do so in a way that seems so natural and so real.  They can form relationships and be laughing with somebody they met two minutes ago like Read more

Be Proactive without being Pushy - 9/20/22


Delivering great customer service isn’t just about responding and reacting.  It’s also about being proactive.  Developing relationships involves reaching out first, not just extending our hand when somebody reaches out to us. But it’s all too clear that those of us who are in service roles prefer those roles to Read more

Be Kind to Yourself When the Customer Isn’t - 9/13/22


I was having a debrief call with one of my clients recently, and this was regarding a survey of employees who work events.  One of the survey questions asked employees for advice on how to improve the customer experience.  When the employees shared their input on the guest experience, Read more

Being the Emphatic Employee - 9/6/22


Empathy is the key quality of somebody who’s great at customer service.  We talk about it often - what it is, how to convey it, what it looks like, and how it makes the customer feel. But along with knowing how to be empathetic, we also need to know how Read more

The Good, the Really Good, and the Ugly of Customer Service - 8/30/22


Here are three helpful customer service stories.  They may not be from your specific industry, but it’s always good to learn from others. The Good… Paula submitted a ticket to the I.T. vendor.  Below the signature line in the reply she received was the following:  Please share your comments or needs Read more

A Great 2-Minute E-mail - 8/23/22


I know.  You probably get e-mails all the time from customers griping about some aspect of your organization or their experience.  You’ve got too much to do and too little time to do it.  I could not begin to tell you how many times I’ve been told by staff Read more

When They Want to Talk to Your Boss - 8/16/22


“I want to talk to your supervisor.” That’s their opening salvo.  Before you can hardly finish your greeting, the customer is asking for your boss.  This is done by a customer who has tried to get an issue resolved, and it hasn’t worked, so they want to go to somebody Read more

When Passive Voice is a Good Thing - 8/9/22


It’s all your fault, Mr. Customer! We may want to shout it from the rooftops, but other than venting and absolving ourselves of guilt, this wouldn’t help much in the grand scheme of things. We have a customer sitting in front of us or on the phone, and maybe they are Read more

They’re Stressed, So You Can… - 8/2/22


Wow!  That customer looks stressed!  Maybe it’s their body language or their expressions; they could be fidgety or talking really fast. In the past, when we offered guidance in these situations, we focused on how to navigate the conversation step-by-step - what points to cover and what points to avoid. But Read more

For BRE, Get Your Hands on the Plans

Posted on in Business Advice, Government Please leave a comment

If you deal with a customer base of businesses, you have a very specific opportunity not enjoyed by those whose customers are consumers. We’re talking about getting your hands on their plans.

As an example of this, go to this BRE Sample Surveys/Reports page, and click on “Raymond Terrace.” This includes a PDF document that provides the results of a Business Retention & Expansion (BRE) survey conducted by an economic development organization in Australia. On Pages 16-18, there are questions of local businesses asked about the companies’ business plans, succession plans, and marketing plans. It’s important for BRE professionals to know if these plans exist because that can be an indicator of potential company success or impending change – key pieces of intelligence if you’re trying to retain and grow your local businesses.

But even more important than knowing that these plans exist is for these BRE professionals get their hands on those plans. What do the plans tell you about a company’s Vision, strategic goals, anticipated changes, potential supplier needs, facility constraints, and perceptions of how much their future involves your community?

Anybody wanting to save and grow relationships with their business clients needs to think long-term. A sales mentality is often focused short-term, on getting a transaction closed. A service and retention mentality is focused on keeping who you have over time. And one of the best ways to put that long-term mindset in place is to best understand your business client’s long-term plans.

Get your hands on the plans.

For more helpful BRE information, go to http://brebuzz.com/


When Multi-tasking is Overrated in Customer Service – 5/7/13 TOW

Posted on in Customer Service Tip of the Week Please leave a comment

I was meeting with a sports business client recently, and they were describing that they have allocated portions of different staff’s time to use in relationship development with season ticket holders. And while it is interesting that they were beginning to devote time to serving existing customers through account representative relationships, it is also interesting to note how they were doing it. They were not devoting staff full-time to relationship management. They were taking about 30 percent of multiple people’s time to develop relationships with their account holders.

It was their perspective that they were managing approximately 4,000 season ticket holders with five employees (a high 800:1 ratio). In fact, since staff only spent about 30% of their time managing those relationships, they were actually managing 4,000 accounts with about 1.5 employees (or an even higher 2,700:1 ratio).

It is very difficult for employees to spend the vast majority of their time doing things other than developing relationships and still be expected to do a great job in relationship management. In other words, it is very difficult for people to spend their time on many different tasks and be expected to be great in any one of those tasks.

As an organization, if you want to be great at customer service or great at relationship management, can you be great if it is a small percentage of a lot of people’s work?

If you want to be great at something as an individual, can you be great if you are doing 15 or 30 often unrelated tasks during the course of the day?

Organizations wanting staff to be generalists need to understand the difficulty in creating great performance.

As an individual, you need to organize your work so that you can spend as much of your time as possible in blocks focused on one or two activities. Continual shifting into/out of different tasks does not lend itself to efficiency and high quality.

In order to be great at one thing, we need to figure out how to allocate our time to focus on that one thing for longer stretches of time.

Multi-tasking minute-to-minute is overrated. Focus your work, allocate your time in blocks, and succeed.


Don’t Wait Until Losses Mount to Tell Fans You Care

Posted on in Business Advice, Sports Please leave a comment

It’s even happening to the Boston Red Sox, and the fallout isn’t good.

Season ticket renewals are dropping fast this season (about 10% below last year), and the Red Sox are reacting with a massive amount of phone calls and offers to try to retain or resell lost season ticket holders (STHs). Leadership and a player are joining staff and interns to call STHs to try to get them to renew. In the article Many Red Sox season-ticket holders fleeing now, the writer interviews STHs and notes how the team didn’t contact several of them either prior to cancellation or afterward.

This rings of a situation where the organization wasn’t proactive in developing relationships, anticipating issues, and launching plans to address the expected concerns. With the team not being “likeable” according to some STHs, losses on the field mounting, and the secondary ticket market drying up, there are few things left which a professional sports team can control that impact renewals. But one of those controllable attributes is relationships with the fan base, and it appears the organization was too reactive, too incomplete, and too misguided to be effective.

In a comment posted on the article, one STH noted that he didn’t get a communication after canceling his tickets ($5,000 for 2 season tickets). However, he did get an e-mail sales offer to buy an upgrade to a suite at $28,000 per seat. So – in effect – the team didn’t care enough about the STH to try to retain, but they thought they could upsell the STH anyway? In a word…crazy. But it’s also all-to-typical in professional sports.

Season ticket retention involves relationship-building, and it requires a long-term mindset. You have to be able to gauge renewal likelihood long before the notices go out. And you have to have a plan to ensure you are contacting those most at-risk of non-renewal. In addition, upsells are easier if you have a strong relationship, if you know your STHs better.

So don’t just wait until the losses mount to tell fans you care. Make it a part of every season, every encounter, every survey, and every business-building strategy.

Interested in improving your STH retention and Fan Relations? See more at http://cssamerica.com/csssport.htm


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