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Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

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Be Less Sexy to Build More Customer Loyalty

Posted on October 10, 2012 in Business Advice, Carolinas Please leave a comment

Loyalty – you get it from a dog by loving it, rescuing it from a shelter, or giving it a treat. Loyalty – you get it from employees by valuing them, being loyal to them, and building trust by doing what you said you’d do. Loyalty – you get it from a consumer by…what?

In the article Retail analysts: Do the math on loyalty cash, the discussion is about loyalty cards, or discounts on store credit cards, or credits that can be applied to the store. According to a Charlotte-based analyst, the reason to offer these types of rewards is evident – “The obvious benefit here for the retailer is the additional trip.”

So to answer the question above, loyalty – you get it from a consumer by…giving them a discount? Hmmm.

Not real creative stuff here; but the analysis that companies have to make before they embark on these “cash for the consumer” loyalty programs must be done by looking incrementally. What is the net increase in profitability through these programs? To calculate, you have to look at the revenue from the sale less the item’s cost (standard profit stuff) less the cost of the program. Then compare that to what the company would have generated in profit if it had done…I don’t know…nothing! Or maybe if it had improved between-sale communications with the client, or if it had improved customer service, or if it had improved service recovery processes, or if it had been more particular about what customer service-oriented characteristics it looks for in employees, or if it were better at motivating employees.

In other words, these types of loyalty programs should be a last resort. It’s like a price drop for a salesman to get a sale; it’s weak; it’s like having a sale but not wanting to call it a sale.

It might be harder and less sexy to improve performance, hiring practices, client relationship development, and customer service than to have a new cash-based loyalty program, but in the end customers evaluate businesses based on the Employee Attitudes, Service Processes, and Products/Services, and these loyalty programs often put too much focus on a small piece of the loyalty puzzle.

Sometimes it’s good to be less sexy to be more successful in building customer loyalty.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Student Retention Solution – The Four Cornerstones of Retention-based Research

Posted on September 26, 2012 in Business Advice, Education 1 Comment

Western Illinois University wants to retain more of its students. Particularly for first year students, a WGEM.com article notes that “More than a third of Western Illinois University’s freshman last year didn’t come back for their sophomore year.” So their answer is that they implemented a new mentoring program – Building Connections. This program taps into faculty and staff to volunteer to mentor incoming Freshmen.

Now whether the program is highly successful or not depends on many things; consider these questions. What’s in it long-term for the “volunteer” staff to fully participate? How well-trained are the staff? Do the students even want a faculty/staff mentor? About what will they be mentored?

But the most important question is “What’s the root cause of the problem?” The article notes that “over half of last year’s Freshman were first generation college students,” but that’s a fact, not necessarily a root cause. I hope that WIU is really digging into research to identify what are the core characteristics of those who do not return v. those who do. The research needs to be based on their historical data, the perceptions of their incoming Freshmen, their current students, and those that left. These are the Four Cornerstones of Retention-based Research.

In other words, I hope they use data to point them toward the right solutions.

When you’re dealing with retention issues, you most likely have a myriad of data on customers who were retained and those who weren’t. Use that as the starting to point to get at the true root cause.

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in our Education Industry services? See more at http://cssamerica.com/cssed.htm


Canceling Internet Service – 8 calls, 5 employees, 5 tweets, 2 phones, and a Partridge in a Pear Tree

Posted on September 12, 2012 in Business Advice, World of Customer Service Please leave a comment

Welcome to my nightmare from Saturday. I wanted to cancel internet service at my home, and this is what transpired…

Web Attempt to Cancel

I logged into to my account on the company website to cancel internet service (but keep my television service). The website FAQs said that I could not cancel over the internet, and it provided a number to call.

Call Attempt #1

  • I called a toll free number found on the website.
  • The system stated “I noticed you’re calling from an out of town number,” which seemed odd since it was a toll-free number.
  • It said to press 1 for Los Angeles, 2 for El Segundo, etc. I’m in Charlotte, so I wasn’t expecting the El Segundo reference.
  • The system asked what I was calling about, and I said to disconnect; after I confirmed again that it was to disconnect…I got the proverbial “All of our agents are currently busy” message.
  • After 8 minutes of silence (absolutely no noise, beeps, or music), I hung up.

Call Attempt #2

  • I called the same number and went through the same menu.
  • The call was transferred to a representative after 2 minutes of the menus, and he picked up immediately – whew!
  • Charles introduced himself; I introduced myself.
  • He then said “Is anyone there? I cannot hear anyone. If I don’t, I will be forced to hang up.” After not hearing my repeated statements of “Hello! Charles! Can you hear me?!”, he hung up.

Call Attempt #3

  • I used a different phone (a cell instead of the landline at the house), called the same number and went through the same menu.
  • I received the “All of our agents are currently busy” message.
  • This time I DID get music and a message about every 90 seconds about agents being busy.
  • I held for 26 minutes, and it disconnected me and started beeping…
  • While I was on hold, I tried to do an online chat, and they also said I couldn’t cancel via the web, but they gave me a different number to call to cancel.

Call Attempt #4

  • I called the alternative toll free cancellation number.
  • It sent me through a menu (at least they didn’t ask me about El Segundo…).
  • I received the “All of our agents are currently busy” message.
  • They picked up after 7 minutes, and they could hear me…hallelujah!!!!!!!!!!!
  • I confirmed several items for the representative, and then they all of a sudden couldn’t hear me, so they disconnected me – UGH!!!!

Call Attempt #5

  • I called the alternative toll free cancellation number again.
  • It sent me through a menu again, and I received the “All of our agents are currently busy” message.
  • I Tweeted, they responded within 4 minutes – WOW…Great!
  • Still holding on call #5…
  • They picked up in 6 minutes but couldn’t hear me…I’ve tried 2 different phones (1 AT&T landline and the other Verizon cell), and they couldn’t hear me on the landline, and they both could and could not hear me on the cell.

Call Attempt #6

  • I called the alternative toll free cancellation number again.
  • It sent me through a menu again, and I received the “All of our agents are currently busy” message.
  • I tweeted again but didn’t get a response.
  • After 6 minutes, I finally got through to the 4th rep on my 6th call using my 2nd phone, 2nd phone provider, and 2nd toll free number. She “couldn’t hear me,” and disconnected my call.

It’s interesting that the provider initially responded so quickly to my tweets. When I tweeted that my frustration was about cancellation, they didn’t return the tweet.

I later sent a summary tweet with my concerns, and they did respond and asked me to Direct Message them so they could schedule a call. We did so, and they promised a call in 2-4 hours; the call came 48 hours later.

I returned the call and left a message; they returned my call, and we got it canceled.

Finally Tally

I initiated 8 calls, talked to 5 employees, called 3 phone numbers, used 2 phones, tweeted 5 times, made 2 web attempts (via website and live chat) and now all I have to do is bring their modem to one of their facilities during their hours to cancel their service. I think cancelling their TV service will be next…if I’m willing to go through the hassle again.


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