customer retention | Customer Service Solutions, Inc. - Page 5

Empathy Examples for Everyday Situations - 12/10/24


I’ve often said that empathy is the single most important characteristic of people who are great at customer service.  If empathy is essentially “to understand the other person,” it helps so much to have that ability in order to specifically help someone.  To talk to what’s unique about them.  Read more

Tell Them Why You’re Giving Thanks - 12/3/24


Thank you! Merci! Danke! Doumo! Gracias! It seems like every language has a translation of Thank You.  Even though I only fluently speak English and speak Spanish, un poco, I – and probably most of you – have heard some or all of the translations of "Thank You” noted above.  Read more

Refine Your Decision-making Process - 11/26/24


Every day, you make decisions of what to do and what not to do.  And in the world of customer service, often the affected parties are our customers, our co-workers, and our company.  Here are a few quotes to consider when you’re thinking about evaluating and refining your decision-making Read more

Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

Provide Customer Service When They’re Absent – 7/12/16 TOW

Posted on in Customer Service Tip of the Week Please leave a comment


Rick went on sick leave, hating to miss out on his great relationships with his co-workers for a few weeks but knowing he needed to get himself better. Eventually his health improved, but when he returned, he had resentment against the company.

Although an occasional co-worker would text Rick to check on him or bring him a meal at home, his direct supervisor never reached out. No manager ever communicated with Rick in any way. “They preach caring, collaboration, support, and relationships at work,” Rick thought to himself, “but when you’re sick and at home, it’s like you don’t even exist.”

The local restaurant loved its regulars – they were not only good for business, but they were fun to have around, fun to develop relationships with, fun to just see every week. When a couple of the best customers – Dave and Deanna Lundy – didn’t show for their usual Thursday happy hour or their Sunday brunch for a few weeks, one of the managers and their favorite server noticed. But that’s all they did – they just noticed.

Dave and Deanna had taken a week’s vacation, and then Deanna had gotten sick – even had a brief hospital stay. She was better now, and they decided to try a new restaurant on Thursdays and another on Sundays – for some reason, they didn’t feel the same strong pull to go back to the local place they had patronized for years.

Too often we view customer service as something to do just “in the moment,” reacting to something requested or to an issue presented. But if part of delivering great customer service requires that we care about the other, it should move us to act even when the customer’s not right in front of us. We should be moved to reach out to the co-workers not around. We should want to know if our “regulars” are okay. We should convey we care about them even if they’re not accomplishing a task at work or paying us money for some product or service.

Notice those that are missing, and care enough to serve them when they’re absent.

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Don’t Copy Company A – 5/19/15 TOW

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Terri, the church secretary, knows that the copier agreement ends in about a year, and while she’s aware of its upcoming renewal timeline, it’s obviously not something that she thinks about much.

The current copier vendor (“Company A”) signed on with the church two years ago, before Terri became the new secretary; that vendor hasn’t contacted the church once since the contract was signed. Even though there’s a maintenance agreement, they have never come out to do service because the church never called. So even though “Company A” has a contract with the church, they have no relationship.

When another copier vendor (“Company B”) contacted Terri about the church’s needs, Terri said she’d talk with them. “Company B” noted specifically how they would save the church money on the contract. They described how they’d provide more maintenance and shared their “Company B” promise that they would contact the church to schedule the appointments. They noted the increased functionality they’d provide on the copier. And while changing vendors today and getting out of her current contract would require time and effort on Terri’s part, she’s willing to do it.

The reason that she’s willing to do it is partially because of what the new provider is offering. But here’s the big difference – she knows what it’s like to be a customer of the current vendor, and there’s no relationship, there’s no sense of caring, there’s no proactive communication, and there’s no sense that she – the customer – matters.

Realize that getting a customer is merely the start of a relationship. Make and execute the plans to develop a relationship, provide proactive communications, and ensure the customer feels like they matter to you.

Don’t Copy Company A.

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Baby Come Back – 3/17/15 TOW

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I’m dating myself here, but do you know the 1970’s song “Baby Come Back” by Player? If not, think about the Swiffer sweeper commercials where a mop or broom sings the song to a customer who has converted to Swiffer – the mop’s competitor.

Even if the song still doesn’t ring a bell, think about these lyrics:

Baby come back, any kind of fool could see
There was something in everything about you
Baby come back, you can blame it all on me
I was wrong, and I just can’t live without you

The mop lost a customer. He was heartbroken, and he wanted her back.

What’s the customer service lesson from the song? It’s this: Never let customers – even those that are lost – become a prospect. You worked too hard, too long to gain the customer and develop a relationship, so there should be some pain in the loss. But don’t let those hurt feelings or the hurt bottom line cause you to fully cut off communications with past customers. Instead, take these three actions with lost customers.

First, find out specifically why they left. You can assume, but if you want to know the true reason, then ask. Whether it’s through Exit Interviews or less formal means, identify the true reasons to apply those lessons to existing clients and operations.

Second, convey your interest in continuing communications with them. Even if all you say is “If it’s okay, I’ll plan to touch base with you every few months just to check in and see how you’re doing” or “If I come across something that might be of interest to you, I’ll send it your way.”

Third, keep the relationship warm. Create a Former Client Touch Point Plan, where every 2-6 months (based on the industry and customer type), you send them some information that may be of interest to them, something about a change or improvement in your company, or something of value to them.

I’m not suggesting that you spend undue resources on customers who’ve left; rather I’m simply suggesting that you never let those relationships go stale.

Don’t let lost customers become prospects. Adopt the mantra “Baby Come Back.”

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