customer retention | Customer Service Solutions, Inc. - Page 49

What Annoys the Customer? - 9/19/23


Domino’s Pizza had TV commercials years ago where they promoted how they trained their employees to “Avoid the Noid.”  The “Noid” was basically an annoying person or thing that would disrupt the delivery driver, possibly making the driver drop the pizza on the way to your door.  The goal Read more

Lift It Up - 9/12/23


I worked with a great client for several years who was in a leadership role in the education industry, and she was the executive champion for a culture-strengthening initiative.  We were the outside firm helping to develop the overall strategy and facilitate the teams addressing the various aspects of Read more

Addressing the Horror Story that Wasn’t - 9/5/23


You may have seen the commercials for one of those garden hoses that fits in your pocket.  When you put it on the valve outside your home and turn on the water, it expands to 50 feet.  When you’re done and turn off the water, it contracts and fits Read more

Be There ALWAYS for the Customer - 8/29/23


In healthcare, the patient experience mantras often include the phrase Always, such as: We have an always culture.  This gets at frequency of action.  Instead of service excellence being a most-of-the-time occurrence, some-of-the-time occurrence, an occasional or rare occurrence, the idea in an Always Culture is that the organization Read more

Respect, Regardless of Rank - 8/22/23


I was reading a management book written by a former naval officer.  He was given a leadership role over a ship that had been underperforming and had low morale.  One thing he did to turn around the performance, to improve morale, was instill in everyone onboard the principle that Read more

Move on to the Next One - 8/15/23


The ultimate game in professional American football is the Super Bowl.  In this past year’s Super Bowl, James Bradberry of the Philadelphia Eagles was called for a penalty with less than two minutes to go in the game.  The penalty gave the other team a first down; the other Read more

How to Rise to the Occasion - 8/8/23


In the movie Mr. Magorium’s Wonder Emporium, Mr. Magorium – played by Dustin Hoffman – tells his protégé that “Your life is an occasion.  Rise to it.” He’s conveying a big picture life lesson – don’t let fear and apprehension keep you from living. Rising to the occasion is also something Read more

Thanks for Reading - 8/1/23


My company, Customer Service Solutions, Inc., just celebrated our 25th Anniversary!  We love the work we do for our clients, and we definitely love our clients.  We’ve developed many friendships over the years, and we’ve tried to provide consistently high quality and personal support for whatever may be their Read more

Share the Why to Value the Customer - 7/25/23


We encourage our clients to explain “The Why behind the What” to the customer.  Usually we suggest that staff explain Why so that the customer understands the reason for a change or can buy-in to a particular solution. However, explaining the Why is also effective when you’re doing some very Read more

Navigate their New Experience - 7/18/23


Everything is changing for customers.  How they buy products and services…how they get customer service…where they get information from, and who provides the information. So, confusion and frustration can ensue.  Let’s help customers navigate our new world, our new systems and processes.  It’s about Empathy and Expectations; it’s about Input Read more

Why the World of Customer Service Stinks

Posted on in Business Advice, World of Customer Service Please leave a comment

I hear so many comments about how the current state of customer service is poor and far below what it used to be, so I thought it was important to talk about some of the main reasons why customer service is so bad nowadays.

Here are my top 10 reasons in no particular order:

  1. Many people are not raised in such a way that they know how to communicate with courtesy and respect.
  2. Individuals are much more self-centered today than in the past, and in customer service, you need to be more other-centered.
  3. Even with all the MBAs that exist in the business leaders of today, too few of them truly understand the financial benefits of high levels of customer satisfaction and retention.
  4. Customer service still is not as sexy as sales and marketing.  It seems more exciting to ring the bell with a new sale than to keep a customer by serving them well.
  5. Customers’ expectations for turnaround time is much higher today, and that has caused organizations – which have not changed the reality of their turnaround times and responsiveness – to meet fewer expectations.
  6. Since there are so many different ways to deliver customer service and deliver products with the advent of the internet, IVR telephone systems, and other technologically-driven means, with variety comes complexity, and with complexity come quality concerns and with consistency in any business.
  7. Organizations care too much about short-term transaction-oriented costs and too little about long-term relationship-oriented value and profitability.
  8. Building World Class Customer Service organizations is something that’s rarely taught from a strategic perspective.
  9. There is an arrogance of thought that customer service is something very easy to do and only needs to be done by low-paid, less educated individuals.  In fact, delivering exceptional service can be very complex and yet very fun, and requires individuals who can quickly change their mindset, change their focus, and have a balance of technical knowledge, organizational knowledge, and customer focus.
  10. Most organizations, especially small businesses, are born from entrepreneurs who know how to sell, sell, sell or who love a product and want to deliver that product.  These leaders are either acquisition-focused or product-focused, but to sustain those businesses, they at some point have to mature as a business and transition towards customer service and relationship building.

Service may stink out there, but those of us who care about it will always have a tremendous niche and tremendous value in the business world.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


Higher Education – How the Student Must be a Customer

Posted on in Education Please leave a comment

The world of higher education is a business.  Leaders may not like to view it that way, but with the tremendous revenue streams they receive, the scope of operations, and the vast size of the campuses, Education truly is an industry with major business and financial considerations.

Many professors have trouble viewing a student as a customer, and, likewise, many others in administrative positions have that same concern.  But if we look at where revenues come from, they come from current or past students to a great extent.  So it is vital to keep your students if you want to keep your revenue – that business impact of the student is what makes them a customer.

Just like many universities, colleges, and community colleges conduct research outside of their organizations, so do those same institutions need to focus on researching themselves.  There are ways to predict which students are most at-risk of dropping out or leaving.  There are ways to anticipate which students are having problems which are precursors to their exit.  There are ways to identify what is driving student retention and growth.

Institutions of higher learning need to take a view of customer service which is research-based, data-driven, internally-focused, and predictive in nature.  If these educational organizations want to succeed long-term, they need to have a student retention and growth strategy which acquires intelligence on the students and leverages its own research capabilities or the research services of outside experts to predict retention.

Educational institutions that understand this need will not have to spend so much energy and time to find high quality new students to replace those they lost.  They won’t have to make the efforts in the admissions process to attract more students and the tuition and other fees that come with them.

Instead, they will form the organizational structures and research processes that will lead them to systematically build relationships with students, identify their most at-risk students, and proactively and effectively take the action they need to retain those students.

Institutions of higher learning need to research inward to continue to effectively grow.


Keeping the Sports Fan – 1 at a Time

Posted on in Sports Please leave a comment

It’s not all about wins and weather.  Organizations in the world of professional sports who truly understand the impact of the fan realize that there are many drivers of attendance and season ticket holder retention beyond how many wins a team has or how the weather is that day (for you baseball and football teams).

Marketing may bring you into a business as a new customer, but after that, the relationship and affinity for the organization often take over – if the business is smart.  It costs a lot of money to execute all those marketing and sales strategies, and the reason why organizations often talk in terms of ROI is that there’s usually a lot of upfront “I”  that you need to get the return on as quickly as possible.  You don’t get that return if the fan only attends 2 games, if the season ticket holder cancels after 1 year, if a losing record for a season means an automatic loss of the customer.

Sports organizations need to – at the start of the new fan relationship – ask why the customer is now a customer…and why they might leave.  Finding those retention drivers is vital to any organization wanting success; even though marketers often think in terms of demographics and client types when marketing to large groups, customer retention experts think of what would keep Joe v. Mary v. Marco v. Terry.

When you think retention, think 1-on-1, develop relationships 1-on-1, serve your clients 1-on-1.  Because if it’s all about wins and weather, then to the staff on the business side of the organization, you have zero control.  But if it’s about the relationship and the retention driver, the communications and the caring, the impact on their business or their personal lives, then you on the business side of the organization have some control.

Keep the sports fan by knowing what you can control in the relationship with that customer – one customer at a time.