customer retention

How to Avoid “Groundhog Day” - 11/3/26


It’s Groundhog Day, where you’re living the same day over and over and over again. You have heard basically the same complaint from 4 different customers in the past week.  The bill is incorrect or confusing, and you’re having to spend a ton of time explaining things to the customer. You’ve Read more

Beware of Scary Telephone Customer Service - 10/27/26


As we near the Halloween holiday in the United States, it seems appropriate to discuss examples of scary customer service, particularly on the telephone.  Here are a few common issues that frustrate and annoy customers.  These are experiences to avoid delivering, and alternatives to adopt: The customer calls, describes their Read more

The Art of the Successful Script - 10/20/26


You’re the customer.  You go to the store, and they ask if you have a loyalty card.  You call the doctor’s office, and they ask for your birth date.   You walk up to the counter, and they ask if you found everything you were looking for. These are all valid Read more

The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Keep Your Prized Possession

Posted on in Business Advice, World of Customer Service Please leave a comment

Is it the autographed picture of your favorite athlete? Is it your mother’s diary she kept as a child? Maybe it’s your vintage ’54 convertible, or it’s your figurine you got from your trip to Japan. It could be your golf clubs. It could be a drawing from a child. Maybe it’s the grandfather clock your grandfather made. What is your prized possession?

Take a minute to think of it.

Now ask yourself a few questions:

· What makes it important?

· How do you take care of it?

· Is it something you want to keep for the long-term?

· How do you benefit from taking care of it for the long-term?

Once you’ve determined the answers to these questions, now ask yourself these questions again. But this time, replace the word “it”, the prized possession, with “your customer and their satisfaction.”

Are the answers the same or different? Try to apply the answers from your “prized possession” to your customer and their satisfaction.

We can learn a great deal about how to view and treat customers if we view them and their satisfaction as a prized possession.

Take a moment to think about your prized possessions, then take that emphasis and caring attitude you have toward your prized possessions and see what a difference that can make in your service to your customers.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Service and Sales Need to Talk

Posted on in Business Advice, Sports Please leave a comment

We are fortunate to have a lot of professional sports clients. Typically when working with these organizations, the dual focus is season-ticket holder retention and sales growth. Many teams focus on creating synergies between their services area and their sales area. It is not just important for pro sports teams; it is also important for any organization. Let’s stick with the pro sports analogy to illustrate the point.

One key term used in the business side of pro sports is the need to create “synergies” between departments. In particular, one of the biggest potential areas of synergy is the service area creating sales leads for the sales division. This is a situation where service personnel identify potential group sales, event sales, or ticket sales through the relationship they have with their existing season-ticket holders. The service areas then send these leads to the sales departments to close. The synergies not only help the organization to perform better financially, but they help your organization to quickly generate sales by having the sales be created through leads generated from the greatest referral source there is – your current clients.

But thinking a little out of the box in terms of the relationships between these two areas, one great way where service and sales need to talk is where the education of one group by the other will pay dividends to the company. For example, salespeople know how to sell. They know the strategies, the mental decision trees, and the techniques to utilize. While many customer service people may detest selling, they must also realize that to do the best job possible in serving their clients, they need to periodically make offers on products and services to help address client needs. You’re actually doing a disservice if you don’t sell to some of your clients because they’re not getting their needs met. The sales personnel need to train service on key selling techniques.

Similarly, service needs to train sales. Sales people often think in a very transactional manner. While some are very process or relationship oriented, many more don’t understand how to think long-term and how to develop relationships using a long-term strategy. Service people in pro sports teams understand the concept of Touch Point Planning. They understand how to develop a relationship over time, viewing your customers as suppliers of information that will help you to retain them and sell to them in the future. Service personnel can teach sales folks how to be very disciplined and how to structure communication points with their clients, realizing that they need to get information from the customers in order to best sell to the customers.

While there are many organizations that experience friction between service and sales, the organizations that are most effective are those where service and sales talk with and teach each other.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Retention – They’re Finally Getting It

Posted on in Business Advice, Education Please leave a comment

If you would have spoken with 10 administrators 10 years ago in the world of higher education – from community colleges to universities – you could have easily spoken for 2 hours about their priorities without student retention ever being discussed.

My, how times have changed.

It seems that more and more often, retention is discussed whenever goal-setting for enrollment is the topic.  Retention rates are part of the performance dashboards.  Retention strategies are developed with some similar planning focus to marketing strategies.

And why is there all of this focus on retention?  Because these institutional leaders – just like smart businesspeople – understand that retention means dollars.  Retention means less effort in recruitment.  Retention means less hassle in dealing with student complaints and turnover.  Retention means less change to address.  Retention means a faster path to success.

Not all educational institutions get it, however, when it comes to retention.  An organization that truly gets it understands that successful retention strategies require a great deal of research with current students on retention drivers, likelihood to stay, preferences, and satisfaction levels.  Research is required on former students to determine the true loss reasons for controllable exits.  Strategies need to have a component to look at the relationship-building structures and processes which need to be put into place to develop relationships with students and to quickly identify students at-risk of leaving.

Strategies need to be created to address internal cultural issues and priorities that currently run counter to the goal of retention.  And measurement strategies need to be adopted to ensure that issues and solutions are identified early enough to be addressed.

An education-based retention strategy needs to have the concerted effort and focus that balances internal culture with external relationship building, where all the key impact drivers of retention are measured.

Do you have a truly comprehensive retention strategy?

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/