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Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

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Familying with Customers – 10/28/25

Posted on October 28, 2025 in Customer Service Tip of the Week Please leave a comment

In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to keep them and grow our business with them?  What if we truly viewed customers…as family?

Believe it or not, there is a word (depending on what dictionary you check) called Familying.  It is defined as:  Supporting, providing emotional or practical help to family members.

If we consider customers in a long-term relationship-oriented manner, we could define our role in a customer family as being those supporting, providing emotional or practical help to customers.

To be most effective in helping them long-term, we have to get to know them.  Let’s break down FAMILYING in terms of what we need to know to build relationships with customers:

F is for Fiscally understanding our customers.  They are customers of our business because they are spending money or resources with us.  The better we can understand their economic situation, the parameters within which they can spend money on the types of products and services we have to offer, the better we can tailor our offerings to meet their needs.

A is for understanding the customer’s Attitude and their emotions.  Some customers in the moment or in general are very emotional, and we have to be cognizant of that and address the emotions as much as the topic at-hand.  Others are less emotional, and we can deal more with them on the facts and the figures.  The better we can understand the emotions, the better we can understand how to engage them effectively.

M is for understanding their Motivators.  Why are they with us as a customer, and why could they leave?  The more we understand the reasons behind their decisions, the better chance we have of affecting their decisions to stay or to go, to spread positive or negative word-of-mouth.

The ILY is embedded in understanding our customer’s fiscally, attitudinally, and motivationally.

The ING in FAMILYING with customers is the ING I’ve brought up a few times before in these tips. The better we understand their Issues, Needs, and Goals, the better we can help them resolve their Issues, address their Needs, and support them in achieving their Goals.

To develop a long-term relationship with customers, get to know them Fiscally, Attitudinally, Motivationally, and what are their Issues, Needs, and Goals.  Start with a little FAMILYING.

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Avoid These Techniques – 10/21/25

Posted on October 21, 2025 in Customer Service Tip of the Week Please leave a comment

We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the customer.

I’ve witnessed many employees try to control the customer – both in simple service situations and when the customer is emotional or upset.  It often does not end well for either party.

So, what is the employee doing when they are trying to control the customer?  Here are a few quick examples of poor approaches or techniques:

  • Interrupting or speaking over the customer – especially while raising the voice.
  • Aggressively moving toward the customer.
  • Maintaining eye contact…with the computer – never visually acknowledging the customer.
  • Talking continuously, and sometimes rapidly, leaving little air in the conversation for the customer to speak.
  • Never asking the customer a question.
  • Swearing at the customer (yes, I’ve seen some horrible customer service!).
  • Trying to shut them down by intellectually using dismissive phrases like “your idea won’t work” or “you don’t understand how this…” or “this is too technical to describe to you.”

 
Addressing customers in this manner often heightens their emotions, results in them asking to talk with your manager, leads to bad word-of-mouth, and can be the cause of a lost customer.

In these customer service tips, we usually try to focus on positive examples of what to do rather than negative examples of what not to do.  However, it’s helpful to illustrate how we can come across as trying to control the customer.  And no customer wants to feel like they’re being controlled.  They want to feel like they’re being helped and supported.

Avoid These Techniques.

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View Quality through the Customer’s Eyes – 10/14/25

Posted on October 14, 2025 in Customer Service Tip of the Week Please leave a comment

Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the issue was located.  So, she scheduled an appointment.

When the technician came to her house, he ran a camera down the pipes.  He told Geri that – according to the equipment – he thought he saw a crack in the pipe 77 feet from the house. The technician paced off 77 feet and ended up in the middle of Geri’s driveway. The tech said:  This is where I think the roots are getting into the pipe and causing the backup.  Since it’s in the middle of your driveway, we’ll need to bring out some equipment and dig up the concrete to get below the driveway and replace the pipe.

Geri was disappointed that the issue was under her driveway.  She asked a simple question that all customers would probably ask in this situation: Are you sure this is where it is?

The tech proudly replied: I have a 95% accuracy rate for knowing where the issue is located.

At that point, Geri remembered that the tech said he thought he saw a crack.  He said I think the roots are getting into the pipe.  And then she thought 95% accuracy means 5% inaccuracy – a 5% chance he could be digging out her driveway, and the issue isn’t really there.

A Second Opinion

It turns out that the issue was not where the tech thought it was.  A second company came out and found the issue about 25 feet from the house about a foot below the surface of her lawn.  This resulted in a less costly solution, and it was a matter of digging a hole and replacing a piece of the pipe rather than digging up the driveway and having to repour part of the concrete.

Quality means different things to different people, so we need to define quality through the customer’s eyes.  And oftentimes that customer is not focused on the percentage of times that things go right; rather they’re concerned with the possibility that he or she is part of the percentage of times when things go wrong.

View quality through the customer’s eyes.  It makes you more empathetic, and it helps you convey a solution that better meets the customer’s needs.

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