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Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

Patience is… - 3/4/25


Patience is a…pain in the neck.  Why is it so hard to be patient?  Those of us who work in customer service know that we constantly have to show patience with our customers.  We’re ready to move to the next step or the solution because we’ve heard this issue Read more

Everybody Doesn’t - 2/25/25


Joey received the compliment, but he was confused.  Paula, his boss, and Joey had their monthly one-on-one meeting, and Paula noted that, although he was new, Joey was already doing a great job!  While there were learning curves on some of the organizational policies and the technology that he Read more

A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

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Easy v. WOW!

Posted on August 4, 2011 in Business Advice Please leave a comment

What do Nike, Bank of America, and Earthlink have in common?

They were all part of a research study recently conducted by the Corporate Executive Board. One of the core focus areas of the study was the link between customer service and loyalty. Although much of the study addressed the call center experience, the key findings were meaty enough for any organization to learn something.

There were 3 key findings I want to highlight:

· Exceeding customer expectations had a moderate impact on loyalty.

· Satisfaction does not predict loyalty.

· Reducing effort has the greatest impact on loyalty.

Again, this is a call center-focused survey, but the key point to glean is that the effort that the customer has to go through to work with your organization (to get their question answered, to get an issue resolved, to go through a process) has a significant impact on their loyalty.

This gets at process. This gets at looking at process from the customer’s perspective. This gets at having an organization that tries to make it easy on the customer to do business with you.

This says that in many cases, “Easy” is more important than “Wow!”

So ask yourself, how easy is it for your customers to do business with you? How easy is it for them to get a question answered, an issue resolved, or to go through a process of yours?

To impact loyalty, make it easy on the customer.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Why the President Wanted to Mystery Shop

Posted on July 27, 2011 in Business Advice, Government, Healthcare Please leave a comment

You may have read the articles that came out recently that addressed the Federal Government’s plans to call different physician practices as a prospective patient. These callers would not have asked questions for the true purpose of learning the answer or becoming a patient. These are mystery shoppers. These are individuals who call to see how certain questions are answered and how certain policies are applied.

Essentially what the Federal Government wanted to do was to determine if some physician practices are turning away patients or delaying their access to care/appointments if they do not have a preferred form of health insurance. It wanted to use these mystery shoppers to identify people who are not doing essentially what they’re supposed to be doing.

It’s interesting that many companies use mystery shopping in this “gotcha” manner. This is why so many employees are negative toward mystery shopping. They feel like it is something being done to catch employees doing wrong. Staff feel like the only reason why they’re being shopped is so they can be caught and dealt with in some kind of a punitive manner.

But mystery shopping done effectively tries to gauge consistency of service, responses, and processes across the organization, from person-to-person and facility-to-facility. Mystery shopping done right tries to identify what internal best practices exist so that they can be leveraged across the organization. Mystery shopping done right identifies organizations do great, and what organizations need to improve upon. And mystery shopping done right also includes sometimes contacting your company’s competitors to see where you have a competitive edge and where you’re falling short through the customer’s eyes.

So while we understand the Federal Government trying to identify who is doing things in the most appropriate way, we encourage you to have a broader perspective in the use of mystery shopping. Use mystery shopping to reward, recognize, find internal best practices, find areas which are opportunities for improvement, and find ways to beat your competitors.

Mystery shop to improve performance.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Shuttering Self-Checkout?

Posted on July 14, 2011 in Business Advice, World of Customer Service Please leave a comment

No more self-checkout at the grocery store?

According to the Dallas Morning News, several grocery store chains are going that direction. Some are eliminating self-checkout entirely (like Albertsons) while others are going to a Euro checkout style (like Krogers) where one main customer line feeds the multiple checkout registers.

While we’re not going to suggest that these stores are simply nuts for eliminating self-checkout (I haven’t yet seen the true, financial rationale they used to make this decision), there are some potential issues with shuttering self-checkout. The main issue is that some customers prefer self-checkout. It’s about choice. It’s about control. It’s about usually having a shorter wait. It’s about privacy.

There are LOTS of reasons why people like self-checkout, so my question comes down to “Are the financial benefits of not offering it (e.g., efficiency gains and potentially reduced theft) outweighing the potential in lost business from customers who will go elsewhere for this self-serve option?”

When making decisions impacting the bottom line, make sure your business doesn’t just focus on cost savings. Make sure it takes into account the revenue impact of customer loss.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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