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Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

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Create a Training Reinforcement Program

Posted on July 6, 2011 in Business Advice Please leave a comment

You just implemented the top customer service training program that the organization has ever undertaken. The session ratings were sky high. The employee feedback was positive. Everyone is energized.

Now what?

In so many organizations, when customer service training hasn’t been done for a while and customer complaints start to rise, management’s answer is often “let’s put everyone through training.” That might be a fine answer. But that would be an incomplete answer.

If we focus purely on part of what training is supposed to do – improve staff service skills, get everyone on the same page in terms of expectations of behavior and focus, and create some motivation – then a solid customer service training program can be considered a success for the short-term. But if you look at what training is supposed to generate in terms of long-term results, there needs to be something more.

As staff and managers move further and further away from the training date, the need to keep the momentum going gets greater and greater.

To make the skills stick, the common focus continue, and the motivation move forward, the organization needs to create a training reinforcement plan. The plan should be focused on tapping into managers and supervisors to set the expectation that they will perform exercises or facilitate discussions with employees that reinforce the skills learned, discussing customer issues, and having staff learn best practices from each other.

There should be a standard frequency of at least monthly, an accountability if supervisors do not reinforce the skills, and a core set of exercises and facilitation guidelines from which supervisors can select and use in their staff meetings.

If you feel good about your customer service training, make sure you implement a reinforcement plan so that your customers will feel good that staff skills will continue to improve.

Make the successes of customer service training stick for the long-term.

Want to discuss how we help clients create a Training Reinforcement Program? Contact me directly via e-mail…

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


One Company’s Path Toward Greater Customer Service…

Posted on June 28, 2011 in Business Advice, World of Customer Service Please leave a comment

Chart the course. It’s easier to get to where you need to go if you have a path, a map, direction, a guide.

But when starting in the muck, achieving the vision is that much more difficult.

That’s where Charter Communications is/was according to a recent CED article. They hired an individual with success at a telecommunications company to come in and revamp their customer service. Here’s some of what John Birrer did and is doing for them:

· Helped them create/refine their metrics that measure customer satisfaction and retention.

· Emphasized the importance of teaching “soft skills” to front-line staff since they’re the ones engaging the customers.

· Has supervisors role play customer service situations with staff.

· Created ongoing employee and customer feedback systems focused on continually improving customer service.

· Training staff to build their product/process knowledge as well as those customer service skills.

· Involving partner companies in the customer service initiatives.

· Instituted follow-up calls with customers served in the past 48 hours.

And what have they found from these efforts? Improved customer satisfaction and reduced operating costs.

If you want to improve customer service, satisfaction, and loyalty, find an expert, address metrics/processes/people, and make sure your staff are empowered and enabled (through training and technology) to succeed.

Need an expert (FYI – you can e-mail me at edward.gagnon@cssamerica.com !)

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Does Airline Customer Service Stink?

Posted on June 22, 2011 in Business Advice, World of Customer Service Please leave a comment

If you read about the recent results in the American Customer Satisfaction Index about airlines, you might not be that surprised. Customer satisfaction dropped for the industry with Southwest Airlines continuing to be the highest rated.

I’ve done some flying over the past couple weeks, and the customer service itself doesn’t seem worse to me, but it doesn’t seem better. As former Carolina Panthers football coach John Fox frequently said, “it is what it is.”

The big question is “Why is it allowed to be what it is – simply mediocre?” It was the TSA representative who literally did not say one word to the 30+ passengers for whom I watched her check their tickets against their I.D.’s. It was the flight attendant that wouldn’t reciprocate a smile as I walked by him. It was the congestion of passengers delaying boarding in a poorly designed gate entryway. It was the interminable wait for the “valet” checked luggage in the hot and crowded jetway after the flight.

On the flipside, I had a great experience with another TSA agent who warmly greeted and still productively processed passengers through the checking of their ticket. There was a flight attendant that went out of her way to ensure a family with small children felt comfortable. There was the self check-in kiosk where an employee gave some support in getting started in what turned out to be a 90-second process with no wait.

The problem is not that there isn’t great customer service in the airline industry. The problem is that it’s not consistently given. It’s too often dependent on which employee you get, on what airline you take, on…luck.

The obvious and correct conclusion, therefore, is that delivering great customer service is not a high priority. If it was, then there would be the intent and the execution to make it happen – consistently.

Make great customer service a priority in your business. Have an intent to make it a part of every aspect of your organization, and then ensure it’s being executed consistently.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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