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Build Relationships with First-timers - 11/11/25


We’ve worked with one of our sports clients for over 10 years, and although the main focus of our work is research with their fan base, we also provide informal consulting advice and guidance whenever possible.  One approach we’ve talked about on and off for years is the need Read more

Last Impression Faux Pas - 11/4/25


Rightfully so, many customer service experts harp on the importance of the first impression.  It happens quickly, and it can impact the individual’s perception of you and the organization.  We even wrote a Tip of the Week on this years ago called First Impression Faux Pas. What many people tend Read more

Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

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From Sales to Service and Back Again

Posted on April 6, 2011 in Business Advice Please leave a comment

Let’s cut through all the platitudes of why businesses say they care about customer service; the core reason for any business to care about customer service is sales – generating revenue.

Now that’s not what you want your staff thinking about when they’re interacting with customers, because customers want to be served, listened to, respected – not treated like a company’s own personal ATM machine. But the bottom line is the bottom line. Businesses serve to sell.

Companies that don’t understand how service leads to sales often have terrible customer service. Those that understand the link make customer service a priority.

When an initial sale is made, a company has two choices – the first is to continue to view that customer as a prospect and to treat them, communicate with them, and market to them as a prospect. The second choice is to view that customer as a prized possession, someone you want to develop a relationship with, become vital to, retain, and grow your business with over time.

The first choice leads to efficiencies in marketing on a per transaction basis and lower expenditures on customer service. But it also leads to the organization as a whole being less efficient. It leads to huge customer churn. It leads to lower profitability.

The second choice requires that companies focus much of their growth strategy on how to form deeper relationships with and greater value to customers. How to go from a sale, to service, to another and another and another sale. The second choice leads to repeat business, with the effort to sale being much less with existing clients than first-time clients. It leads to relationships with customers who are more willing to forgive an organizational mistake. It’s leads to higher retention of customers and revenue, and lower pressure on marketing to offset customer losses.

Since the bottom line is the bottom line, you need to serve to sell.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Fearing the Feds…in Customer Service

Posted on March 30, 2011 in Business Advice, World of Customer Service Please leave a comment

Let’s keep the government off our backs! That’s the upshot of the article in CIO.com that addressed the mantra of Australian private sector industries struggling to deliver good customer service.

One of the telecommunications executives has heard rumblings from government leaders which suggest that the government is considering mandating that telecoms and ISPs start delivering a certain level or type of customer service. His solution is to get the private sector companies to work together toward improving customer service and reducing complaints – before the government forces them to do so.

Think about your business – imagine if your bank, your hospital, your shop, your university were to get federally mandated guidelines that addressed how or at what level you must deliver customer service.

A nightmare?

Yes, but it’s already happening. Hospitals, for example, will begin to have reimbursement from the Federal Government adjusted based on patient satisfaction scores in the U.S. including the patient’s assessment of their customer service.

The problem with a government mandate is that the business loses control over priorities or actions; the business gains an administrative burden; the business now has an 800-pound gorilla helping to manage it – the Federal Government.

Companies wouldn’t have to worry so much about government intervention if they took the time to measure the link between customer satisfaction, loyalty, word-of-mouth, repeat business, etc. and organizational profits. They wouldn’t be concerned with governmental edicts if they knew what percentage of this year’s revenue came from last year’s customers. They wouldn’t fear the repercussions of the government if they put a dollar value on the cost of the repercussions of their own upset or angry customers.

Put a dollar figure on the value of your customer. Let that number – not the government – be your incentive to improve customer service.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Quick Customer Service Technique Tips

Posted on March 21, 2011 in Business Advice Please leave a comment

Here are some quick hits for anyone in customer service…

  • To be great a customer service, you have to WANT to be great at customer service. Few people in history have been great without trying, practicing, improving, without WANTING to be great.
  • Did Michael Jordan just want to shoot hoops, or did he want to be great?
  • Did Dale Earnhardt just want to drive, or did he want to win races?
  • Did Abe Lincoln just want to manage, or did he want to lead this country to be better than it was?
  • Did Walt Disney just want to draw, or did he want to entertain in bigger, better, more personalized ways?

So to be great at customer service, make sure you’ve at least mastered these basics as a starting point:

  • Always answer the phone stating your department/organization, your name, and asking a question to start the conversation. A professional greeting should take less than 2 seconds.
  • When a customer is complaining, let them vent, empathize, and apologize or at least say “I’m sorry that happened to you…”
  • When closing a typical conversation, thank them for their business, their question, their inquiry, sharing their concern. Be memorable – in a positive way.
  • Be aware of your tone of voice on the phone – 86% of people judge you on the phone by your voice, not what you say.
  • Be aware of your body language and gestures when you’re face-to-face – 55% of people judge your body language, not your tone or what you say when you’re face-to-face.
  • Read the other person; are they anxious, angry, impatient, happy, upset? Tailor your interaction to address their emotion.
  • View your co-workers as customers. Even if you don’t interact with the consumer, the information or service you provide to your co-worker, the timeliness and attitude with which you provide the information or service – they impact your co-worker’s ability to serve that consumer.

These are a few quick tips to start your week.

Have a great one!

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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