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Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

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Learn from the Operating Room

Posted on January 13, 2010 in Business Advice, Healthcare Please leave a comment

Andrea Hernandez at ledger-enquirer.com documented the steps taken by Susan Garrett, a Georgia Hospital Heroes Award winner who helped to improve patient satisfaction at her hospital. Ms. Garrett focused on four areas to improve patient satisfaction:

1. Communication with the families

2. Pre-operative education

3. Improving patient IV starts

4. Communication regarding unexpected delays.

Those four areas can be generalized to any business. If you want to improve customer satisfaction, improve customer communications. Be open, responsive, proactive with customers, addressing their questions, quickly handling issues, and anticipating needs.

Second, pre-operative education can be generalized to any business. Think of it as making your customers educated on what’s going to happen – what they need to do or what you’ll be doing. You’re setting expectations. Anything that can set expectations can improve satisfaction and reduce complaints.

Third, improving IV starts – now how do you generalize that? Think of that in terms of doing things right the first time with the customer. Make it as painless an experience as possible to do business with you.

Finally, communicate about unexpected delays. Don’t wait for the customer to complain. If you anticipate delays, address them proactively and restate a more realistic expectation.

Learn ways to improve your customer satisfaction by applying these hospital tips.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Keep Your Prized Possession

Posted on January 11, 2010 in Business Advice, World of Customer Service Please leave a comment

Is it the autographed picture of your favorite athlete? Is it your mother’s diary she kept as a child? Maybe it’s your vintage ’54 convertible, or it’s your figurine you got from your trip to Japan. It could be your golf clubs. It could be a drawing from a child. Maybe it’s the grandfather clock your grandfather made. What is your prized possession?

Take a minute to think of it.

Now ask yourself a few questions:

· What makes it important?

· How do you take care of it?

· Is it something you want to keep for the long-term?

· How do you benefit from taking care of it for the long-term?

Once you’ve determined the answers to these questions, now ask yourself these questions again. But this time, replace the word “it”, the prized possession, with “your customer and their satisfaction.”

Are the answers the same or different? Try to apply the answers from your “prized possession” to your customer and their satisfaction.

We can learn a great deal about how to view and treat customers if we view them and their satisfaction as a prized possession.

Take a moment to think about your prized possessions, then take that emphasis and caring attitude you have toward your prized possessions and see what a difference that can make in your service to your customers.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


The Servant Mindset

Posted on December 16, 2009 in Business Advice, Government 1 Comment

A county manager talks about staff needing to have a “Servant Mindset” with the community. He is talking about government workers on the local level in tax collections, parks, social services, and the health department being servants of the residents of the community.

That’s his way of describing customer service. That’s his way of sharing his mental image of what it means to provide customer service.

To many people, this conjures up the image of someone subservient to the other, someone who defers to the other, someone dressing fancy, saying “Yes, Sir” and “Yes, Ma’am” and catering to the other person’s every whim. Could that possibly be the image he is referencing?

Well…yes.

We know that many government workers have a bad reputation for being slow or inconsiderate or even rude at times. And that reputation – fair or not – has to be turned around; changing that perception is not going to happen purely from some slick marketing or branding campaign. It has to happen through the thousands and thousands of interactions that occur on a weekly basis. That perception has to be changed through the reality that residents experience on a daily basis. It has to be based on each call, or e-mail, or face-to-face interaction which the community experiences. At some point, for government entities (and most businesses), reality is the ultimate determinant of perception.

So the manager strives to impact those interactions by impacting the mindset of each employee. If the employee takes the attitude that “I need to defer to the other” and “I need to dress professionally” and “I need to be respectful in what I say and how I say it,” then how that employee is perceived by the customer will improve. This mindset creates an underlying feeling in the conversation that the customer is important, they are being served, and they are being respected.

The next time your company is coming up with the next big thing to impact your perception and your brand, start first by impacting the mindset that each employee has toward their relationship with their customer.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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