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Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

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Making Student Retention a Real Focus

Posted on August 22, 2012 in Business Advice, Education 1 Comment

Vincent Tinto, a Syracuse University professor, recently wrote a paper on Taking Student Retention Seriously. In the paper, he laments that most colleges/universities don’t take effective approaches to improving student retention. They too often think of a new program, a new activity, and a new offering to increase retention. Unfortunately, many of these new ideas result in “student experiences [which] are increasingly segmented into smaller and smaller pieces; their relationships with faculty, staff, and each other becoming more narrow and specialized; their learning further partitioned into smaller disconnected segments.”

So what does Tinto recommend? He suggests the need to create these 5 conditions which are supportive of Student Retention:

  • When students are expected to succeed, they are more likely to succeed. Success leads to retention.
  • When students are provided clear and consistent communications about requirements and advising on how to progress toward their goals, they are more likely to succeed.
  • When students receive “academic, social and personal support,” they are more likely to stay.
  • When students are involved “as valued members of the institution,” they are more likely to stay.
  • When students are in “settings that foster learning,” they are more likely to succeed and stay.

Tinto focuses on getting at the root cause of issues before defining the required action plans. But many organizations – when faced with customer or employee (or student) retention issues – often jump from symptom-to-solution. They offer the next great idea du jour…and hope it works.

Try to avoid jumping from symptom-to-solution. If you’re having student/customer/employee retention issues, get to the root cause first.

Find what makes students stick with you.

Check out our Education Industry Services: http://cssamerica.com/cssed.htm


Compassion and Customer Satisfaction

Posted on August 16, 2012 in Business Advice, Healthcare Please leave a comment

We always say that the 3 Drivers of Customer Satisfaction in ANY business are the Attitudes/skills/knowledge of employees, the service delivery Processes, and the Products themselves. And if you begin digging deeper into the components of Attitude, Process, and Product, you realize that Attitudes and Processes are what make up the Customer Service portion of overall Customer Satisfaction. And when you dig deeper into the Attitude piece itself, you realize that this means different things to customers of different industries.

For example, a recent study showed that the aspect of Attitude that is most important to cancer patients is compassion. More than any aspect of the Processes or Products/Services received experienced by the cancer patients as well, having “a compassionate team of care providers…access to a knowledgeable, competent physician…and…being treated as human beings…are the most important correlates with patient satisfaction.”

Why is this important to know? When you think of the hundreds of interactions that a patient and their family may have with employees and physicians on the phone, face-to-face, and via e-mail over the course of an inpatient stay and soon thereafter, when you think about all the processes the patients experience, and when you think of all the services provided to them, it’s a daunting task to try to improve EVERYTHING to have a positive impact on patient satisfaction.

Instead, if a hospital knows the primary drivers of patient satisfaction, it gives them a focus, a “bang-for-the-buck” improvement strategy, and a way to get everyone to rally around a particular aspect of the patient experience.

So think about this for your business as well. Don’t feel the need to try to improve EVERYTHING. We work with many clients including hospitals to identify – in a precise and quantitative fashion – just this: What are the 1 or 2 or 3 aspects of the customer experience with the most significant impact on their willingness to recommend you to others or to return themselves?

Find the “compassion” correlation that applies to your business and your customers.

Interested in improving your company’s customer service? See more at… http://www.cssamerica.com/


Would Poor Customer Service Make You Run for Office?

Posted on August 2, 2012 in Business Advice, Government Please leave a comment

The article Livingston County registrar of deeds faces ‘rude’ challenge notes how a Michigan resident decided to run in an election for the Register of Deeds for Livingston County because – as part of the reason – the customer service in the department is terrible. Staff are “definitely rude,” according to the candidate.

It’s interesting to read the article because – in order to get votes – this individual is attacking the very people she would be leading. It’s also interesting that the incumbent defends herself by talking about all the process improvements she made without addressing any efforts she made to ensure that the staff themselves are customer service-oriented (i.e., to ensure they’re NOT rude).

If I tried to run for office or (for private sector companies) take over every organization that provided poor customer service, I’d be taking over a whole lot of businesses. So I’m not suggesting that what this one resident is doing is a path that must be taken, but here’s what I am suggesting.

The two candidates – in total – are correct. Customer service is about employee attitudes, processes, systems, and communications. Improving customer service is about addressing those items, but it’s also about other things.

It’s about helping the customer to help themselves. It’s about trying to determine why you get repetitive questions and determining how to reduce those questions through improved customer education. It’s about learning why you get complaints, determining root causes, and not getting those same complaints again.

Learn a little lesson from this Michigan election. Customer service is important; it could cause the incumbent their job. It could propel an outsider into a new position.

So if it’s so important, know how to manage the demand for customer service, and get into continuous improvement mode.

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/


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