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Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

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The Empathy Roadmap – 2/27/24

Posted on February 27, 2024 in Customer Service Tip of the Week Please leave a comment

For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to help your customer or your co-worker truly understand how much you care.  It helps to have an Empathy Roadmap:

  • Ask for Information – It’s difficult to convey understanding unless you truly understand. Ask enough questions to understand what’s unique about the individual and their particular situation.  Simply assuming what they want can send you down the wrong service path.
  • Listen to What They Say and How They Say It – When they’re talking, be attentive – as if they’re the most important person in the world to you at that moment. Listen to their words and note their body language, expressions, gestures, and tone of voice.  Two customers can say “Are you ready for me, yet?” in two totally different tones, conveying two very different messages.
  • Learn Their Perspective – Their issue or need may be the same as 10 other customers you’ve helped, but what that issue means to them could be different. Seek to understand “the why” behind their issue – why it’s important to them, why it caused them to contact you, why they want it addressed.  Determine their unique “why.”
  • Confirm Your Understanding – One of the best ways to convey empathy is to restate your understanding of their need and situation to them. This suggests you cared enough to listen and understand.

 
Follow the empathy roadmap to help the customer feel like you truly care.

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Make Empathy Your Superpower – 1/2/24

Posted on January 2, 2024 in Customer Service Tip of the Week Please leave a comment

I was facilitating a Service Excellence Training class for a Higher Ed client in the Northeast several years back.  As I was walking through the portions of our technique for defusing the angry customer, I talked about empathy.  I talked about accepting responsibility.

Immediately, one of the hands in the room went up.  The employee said: I would never make statements like you’re suggesting.  Once you start saying you’re sorry or once you start acknowledging their feelings, they’re going to sense that you’re weak.  They’re gonna walk all over you.

I was a little bit taken aback initially, but not because somebody was challenging the technique.  Primarily, I was surprised somebody would consider it a weakness to be empathetic.  Somebody might consider it a weakness to accept responsibility.

I’ve always viewed empathy as a strength.  It’s a higher level of awareness, a higher level of caring for another person.  Being willing to look outside yourself to understand the unique needs and situations of another.  It’s a strength to have emotional awareness of others.  These are strong, positive attributes.

Now, I understand the employee’s point was that if you ‘put down your guard,’ if you acknowledge the other person, they may feel that they can berate you, or get you to do things on their behalf that are against policy, not ethical, or not the acceptable procedure.  But what he was suggesting was to maintain a defensive posture.  To not acknowledge the issue or any company responsibility.

What empathy does is to help the customer feel that you care, and to more quickly move you to a next step.  What lack of empathy does is to create a stalemate, to bog down the conversation, to S-L-O-W progress toward a resolution, and to ramp up the negative emotions.

Use empathy to make the customer feel better, to feel heard and understood.  But use it also because it saves you time, it keeps down emotions, and it moves the conversation along.

Use empathy as a strength.  Make it your superpower.

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It’s Not What You Did… – 12/12/23

Posted on December 12, 2023 in Customer Service Tip of the Week Please leave a comment

The statistic we have quoted a lot relating to customer retention is that 68% of lost business is due to perceived indifference. That means that about 2 out of every 3 customers were lost because the customer perceived that that company was indifferent to them.

It’s kind of an odd way to look at things. This statistic does not suggest that the company specifically did something to lose the customer.  This statistic can be interpreted to convey that it was what the company did not do that lost the customer.

So, let’s think about this as it relates to our individual roles…

The reason for the customer loss may not be the billing error as much as it is the LONG process to get the error rectified.

The reason for the customer loss may not be the content of the e-mail in response to the customer complaint; instead, the reason may be the lack of empathy conveyed in the company response.

The reason the customer decided to start buying the product elsewhere may not have been the callback from the company after the customer left a voice message with a question; the reason could be the fact that the customer call was not returned for a week after the message was left.

The reason they didn’t renew their annual membership wasn’t that the membership was a bad value. It’s just that the only time the organization contacted the customer was when the company was trying to sell the customer something.

When you think about how to better the customer experience, instead of always focusing on how to improve what’s currently done, consider what aspects of the experience lack urgency on behalf of the customer, lack empathy, lack responsiveness, or lack an intent to develop a relationship.

To improve retention, don’t always focus on what the company did.  Sometimes focus on what the company did not do.

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