excellence | Customer Service Solutions, Inc. - Page 3

Use the Customer’s Words - 4/21/26


The customer is describing a problem on what they call their “computer.” They mentioned that the “screen” doesn’t “move from one page to the other.” They say that the “website’s name is typed at the top,” and it says sample.com with a “line, and then it says ‘home’ after Read more

Affirming the Customer with Empathy - 4/14/26


We’ve spoken and written about empathy for the 20+ years of these customer service tips, noting empathy as the most important quality any individual can have if they want to be great at customer service.  We’ve shared that - in order to serve our customers most effectively – it’s Read more

The Power of Teaching While Helping - 4/7/26


If you’re trying to develop a relationship with the customer rather than just simply handling their transaction and moving on, you are taking a long-term view.  You realize that that individual is someone you want to keep with your business for months or years to come, so it’s a Read more

Bear with Me - 3/31/26


As a customer, you’ve probably called a company and heard the phrase “bear with me.”  At that point, you know there’s going to be some sort of delay.  The CSR is giving you a heads up that there’s going to be additional wait time.  Essentially, they are trying to Read more

Slowing Down the Fast Talker - 3/24/26


Jeffrey had always been told by his manager to figure out the issue quickly and wrap up the conversation as fast as possible.  So, Jeffrey was hyper-focused at finding that one key word that could identify the issue and help him to transition quickly to what might be some possible Read more

Don’t Bury the Lede - 3/17/26


Mary was working at the office, and she received an e-mail alert from the water company.  There was a water outage in her neighborhood.  It looked like it was going to be a couple hours to fix the issue. Sure enough, a few hours later around mid-afternoon, Mary received another Read more

Confirm the Real Issue Before You Start Solving - 3/10/26


Have you ever gone “down the rabbit hole?”  It involves going deep into some topic, some discussion – with analysis that creates complexity as much as it resolves it.  And that dive into the rabbit hole often starts with a simple question. Going down that rabbit hole takes time and Read more

One Question to Prevent a Follow-up Call - 3/3/26


The way some performance metrics work, you would think companies would prefer for their staff to talk to the same customer 4 times on the same topic for 8 minutes each rather than talking to them once for 10 minutes.  Many management metrics are too focused on average length Read more

Stay Calm When the Customer Isn’t - 2/24/26


There are all sorts of others’ emotions that you have to deal with as a customer service professional.  The other person could be anxious or upset, they could be angry or agitated.  It can run the gamut of emotions, but for you to deal with them in the best Read more

Don’t Begin with the Dead End in Mind - 2/17/26


Habit #2 of Stephen Covey’s “Seven Habits of Highly Successful People” is “Begin with the End in Mind.”  It speaks to the need to have a clear vision or goal for what you’re trying to ultimately achieve, so you understand the purpose of what you’re doing.  It helps you Read more

I Know It When I See It – 7/28/15 TOW

Posted on in Customer Service Tip of the Week Please leave a comment

“I know it when I see it.”

In 1964, a United States Supreme Court justice used these words to determine whether a movie was an “obscenity” or not. He couldn’t define an obscenity with words, but he concluded that this particularly movie couldn’t be accurately described using that word (or other words the plaintiffs were using…).

It’s 51 years later, and for some reason that quote applies to a lot in life. Some things are hard to define, but you know it when you see it. Believe it or not, mediocre customer service is one of those things. I’m not talking terrible customer service – that’s typically easier to note than great customer service, but I’m talking about the little things that differentiate the below average from the above average, that differentiate the predictably poor from the predictably good, that differentiate those that don’t care from those that do care.

There is no perfection in life. There is no perfection in serving customers, either. It is as much an art as a skill or an attitude. It’s not pure science, but there are examples of that better interaction that show you that the person or the company got it right in customer service:

  • When the employee greets you they either stand or remain seated.
  • They either smile or they frown.
  • Either their eyes are engaged with you or distracted.
  • Either they face you or they don’t.
  • They either say “I’d be happy to help” or “no problem.”
  • When you turn in information, they either respond “that’s perfect,” or they don’t respond at all.
  • They either say “I’ll call you back,” or they say “you call me back.”
  • They either apologize for the company’s error, or they avoid the apology.
  • They either thank you for your time and question, or they end the call in silence.
  • Either they ask you questions, or they wait for you to ask them questions.
  • They either go to you, or they wait for you to go to them.
  • They either confirm what you need, or they assume it.
  • They either confirm you got the need met, or they move on to something else.

These examples don’t necessarily illustrate the “WOW!” moment, but they illustrate the little things that create consistent excellence.

When it comes to the consistently positive customer service experience, the customer knows it when they see it.

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Flash like in Football – 8/12/14 TOW

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There are certain phrases that come up time-to-time in the world of customer service that become ubiquitous like “Customer Delight” or “WOW Experience” or “Moment of Truth.”

One phrase that’s being used a lot in the world of professional football (the American kind not the World Cup “futbol” kind) is “Flash.” Coaches noted that a player Flashed in practice. In pre-season games, they want to see some rookies “Flash.”

Flash means – essentially – catch your eye. They do something so special, so spectacular, so unexpectedly good that you can’t help but notice.

To Flash means that you have gone above and beyond what’s normally expected. You might make a catch, but it’s done with one hand at the sideline. You make a tackle, but the runner doesn’t just go down; you tackle the runner, and he gets knocked backward. You don’t just sack the quarterback, but you quickly get by two defenders and make the quarterback fumble.

This kind of Flash is exceptional. So how can you Flash in customer service? How can you go above and beyond what’s normally expected? Even when the football players Flash, they are still just making a tackle or a catch, just like you are just talking to a customer or responding to a request or addressing a complaint or providing information.

So how can you talk, respond, address, or provide in a way “so special, so spectacular, so unexpectedly good that others can’t help but notice?” Here are some tips:

  • Think “Speed” – Don’t put items on the “To Do” list; just do them.
  • Think “Proactive” – When you learn something, don’t stop there; ask yourself “Who would also benefit from knowing this information?” Then share it with them.
  • Think “Energy” – Don’t just answer a question, but convey through your voice and body language that you’re enthused about helping others.

To show you’re great at customer service, Flash.

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Be a Star at Something, but NOT Everything – 8/5/14 TOW

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I’ve often used the phrase “Customer Service Stars” to address people who are outstanding at customer service. And while I would never tell anyone not to continually improve themselves (sorry for the double negative…), I don’t think that people should have to be great at everything to be great. In fact, it’s often counterproductive to try to be great at everything you do.

Think about your product, service, and process knowledge. To have complete knowledge of all those aspects of your organization requires a tremendous amount of study and continuous review of all changes that continually happen in most organizations.

Think about having the skills that you need to handle every customer interaction – control over your body language, tone, and words. You’d need the quick ability to change direction for every call, every interaction, every meeting to perfectly address the uniqueness of every individual and their situation.

How many of us are perfect at business writing – constructing e-mails with the tone and content that maximizes the perception of the reader that we care while simultaneously giving them the best answer?

We could go to key customer service principles – responsiveness, respect, collaboration, empathy, active listening, organizational skills, etc. Who’s perfect at those?

The point is that to be great at all these and the many other things required of someone in customer service, it’s virtually impossible, and I don’t want you to feel bad about your shortcomings. Customer service is my business – literally – and I fall far short in many of these points; I just keep working on them.

So keep working on your shortcomings, but find out where you’re already great!

You have that infectious attitude. You’re very organized, and that helps you to be productive and responsive. You’re highly empathetic and/or a great listener. You’re an incredibly self-aware person, so you know how you come across with your body language, tone, and words.

While you should continuously work to be good at all the qualities and skills of Customer Service Stars, make sure you know where you are already a Star (or REALLY close), and make that trait your calling card. Make that aspect of who you are be the aspect that separates you from others. Make that characteristic of who you are or how you act help you to stand out today.

Stand out to others by finding that one thing where you can be great.

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