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Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

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From a School Office to Your Business – 6/17/14 TOW

Posted on June 17, 2014 in Customer Service Tip of the Week Please leave a comment


Theresa has worked in the elementary school office for years, and she loves it. It’s not just that she loves her job; the people she works with, the parents, and the children love her, too. Why? It’s because of the little things – not that a little thing like leaving her chair and walking to the counter to greet a parent is a reason to love somebody. Not that a little thing like kneeling down to get on a child’s level to talk is a reason to love somebody. Not even a little thing like packets she puts together in anticipation of conversations that relate to common needs (such as information for a prospective parent, student placement paperwork, student/parent handbooks for new families) is a reason to love somebody.

It’s not any one “little thing.” It’s the sum total of the little things that she ALWAYS does. It’s the consistency of the approach, the attitude, the welcome, the smile. It’s the all-the-time sense of caring she projects and the pure focus on “you” that she imparts.

Theresa is a real person. These are real stories. And although these are all little things, in society today, it doesn’t always require a home run moment to create a WOW! When you are interacting with recurring customers, it’s often your consistent excellence that creates a WOW! It’s your consistent sense of caring, your continuous willingness to learn, your ongoing responsiveness, and your striving to fix issues quickly that makes that incredible impression.

If you’re looking to WOW your customers, particularly those that are recurring business for your organization, here’s a thought. Stop trying to hit the home run. Find out what you’re good at, what you care about that can benefit the customer, and just become more and more and more consistent about the excellence in service you provide.

Create consistent excellence to create the WOW!


K-12 Sustainable Excellence? A School District’s Approach

Posted on February 18, 2014 in Business Advice, Education Please leave a comment

Blog 2-18-14In Tennessee, the Maury County Public School System is working toward a status of “Excellence” in the Tennessee Center for Performance Excellence (TCPE). The TCPE is a statewide initiative modeled after the Malcolm Baldrige quality awards. And while Baldrige may be very familiar to manufacturing, healthcare, and other service industries, one can readily wonder why a school system is participating.

When an organization wants to adhere to the Baldrige Award Criteria, it’s important to understand to what they’re committing. For the Education Criteria for Performance Excellence, the primary categories of evaluation are:

When you look objectively at these categories, you soon see that it’s hard to achieve “Excellence” in any industry without being at least “Above Average” in all of them. How easy is it to be an excellent performer without leadership that sets a clear direction and models behaviors to others? It’s tough to achieve Excellence without a definition of it and a Plan to get there. Excellence is often defined by the customer – the individual with the opinion and decision-making power to stay with or leave a business – so how can we be Excellent without an intentional focus on the customer? And how do you know when you’re straying from the path to Excellence or whether it’s a time to reward and recognize unless you Measure performance and continuously improve?

I could go on, but you get the picture. Organizational Excellence in Education, Sports, Healthcare, Government, etc., has several key components. This is particularly true if you want Sustainable Excellence.

To attain high levels of performance and continuously improve, make sure you have the plan, customer-focus, leadership, workforce, and operations that drive measurable results.

Did you like this post? Here are other Education-related posts:

Also, check out our Education site: http://cssamerica.com/education-industry


You are the Superhero – 11/5/13 TOW

Posted on November 5, 2013 in Customer Service Tip of the Week Please leave a comment

When I was growing up, there were so many great Superheroes I would read about in comic books or watch on TV. Superman was invincible (despite the occasional bout with kryptonite). Spiderman was a real person – a photographer – who just had this amazing power (and a cool outfit) that allowed him to almost fly through the city and catch villains in his web.

And then there was the greatest Superhero of all – Hong Kong Phooey. Okay, maybe the dog who knew kung fu wasn’t exactly a classic Superhero.

But one thing almost all Superheroes had in common was a tag line, or a motto, or some phrase that – when you heard it – made you think of him or her:

Leap tall buildings in a single bound…spins a web, any size, catches thieves, just like flies…

When I think of Superheroes in the business world, I envision those who help others, who treat others with respect. I think of those who go above and beyond the basics to make a co-worker or customer feel special. I think of people like you – people who do the right thing because it’s the right thing to do. People who don’t just answer a question, but they look to find the solution. People who are amazing problem-solvers, you-first individuals who make their businesses more successful, their customers happier, and their co-workers more enriched because they are doing their thing.

So you may not literally leap tall buildings, but you address big complaints. You might not spin a web, but you can talk with the best of them. You may not catch thieves, but you get at the root causes of issues. And you might not get all the accolades of a Superhero, but you have some of the same great long-term impact.

Great customer service people should be proud of what they do. They’re the Superheroes of business.


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