follow-up

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Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

When to Avoid the Escalation - 6/16/26


The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation? Why You Would Escalate The first thing to consider is why you would Read more

Let’s be Clear on Clarity - 6/9/26


When trying to manage expectations, it’s vital to be clear with the customer.  But what specifically does it mean to be “clear?” Clarity is in the eyes and ears of the beholder, so what may be clear to one customer may be unclear to another.  However, there are some basic Read more

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How to Fix Other People’s Problems – 1/31/23

Posted on January 31, 2023 in Customer Service Tip of the Week Please leave a comment

I was helping a friend navigate some healthcare processes recently, so I conducted a 3-way call with my friend and the physician practice to try to get things cleared up.  The employee I spoke with on the phone – let’s call her Katie.

There had been poor communication between different employees at the clinic, but Katie didn’t throw the others “under the bus.”

The office coordinator (who has since left the practice) had previously told my friend that the coordinator had certain paperwork, but the papers had not been filed correctly.  However, Katie still apologized on behalf of the office for the coordinator’s misstatement.

Another practice was supposed to forward information to this office, but they sent it to the wrong facility.  Katie offered to call that other practice to get them to resend it.

Katie tried to call my friend, but my friend had changed their phone number and forgot to tell the office, so the calls did not go through.  Katie did not complain or huff and puff in frustration; instead, she offered to update the contact information so she could follow up with my friend.

It wasn’t Katie’s fault, and it’s probably not your fault in most cases when you find yourself in these situations.  Sometimes it’s the co-worker that drops the ball.  Maybe it’s another organization that didn’t do something correctly.  Perhaps the customer makes a mistake.

Katie showed that even though it wasn’t her fault, she was willing to rectify the problem.  She was willing to apologize on behalf of others.  She was willing to be proactive, and she was willing to do it without a negative tone or a negative word.

Channel your inner Katie the next time you find yourself having to fix problems caused by others.

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WOW with a UFU – 6/21/16 TOW

Posted on June 21, 2016 in Customer Service Tip of the Week Please leave a comment


The doctor personally called the little girl’s mom two days after the successful procedure, just to check-in on how her daughter was doing.

The server manning the Take Out station at the restaurant knew the customer made it a point to state she wanted a burger cooked medium well (little-to-no red in the middle). She called the customer about 30 minutes after the customer left the restaurant to confirm the burger was cooked appropriately.

The account representative called the season ticket holder during the summer. The fan was getting older and had been struggling with walking and might need knee surgery. The employee wanted to see how the customer was doing.

Not to be confused with UFOs, these are UFUs – Unexpected Follow-ups. They occur after the procedure, after the transaction, after the season. There’s no transaction to make – it was already made. There’s no sale to make – it was already made. There’s no issue to resolve – there’s no problem to address.

The follow-up was unexpected. The follow-up was a WOW!

To WOW your customer, you don’t always have to go “above and beyond” or give them some item of great value.

Instead, show that you value them. Contact them to ask about…them. Convey you care. Share information that they mentioned once to you, but your memory of it makes them remember you for the next thousand days.

Get away from a pure focus on the transactions. Consider the relationships. Consider the long-term. Consider reaching out to one person today that you saw a few yesterdays ago.

Contact them to ask them about…them.

WOW with a UFU.

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