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Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

Patience is… - 3/4/25


Patience is a…pain in the neck.  Why is it so hard to be patient?  Those of us who work in customer service know that we constantly have to show patience with our customers.  We’re ready to move to the next step or the solution because we’ve heard this issue Read more

Everybody Doesn’t - 2/25/25


Joey received the compliment, but he was confused.  Paula, his boss, and Joey had their monthly one-on-one meeting, and Paula noted that, although he was new, Joey was already doing a great job!  While there were learning curves on some of the organizational policies and the technology that he Read more

A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

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Student Success and Relationship Management

Posted on January 22, 2014 in Business Advice, Education Please leave a comment

Isn’t Student Success, in the end, about getting a degree? If so, then why are some Universities and Community Colleges focused on relationship management? Account representatives are for professional sports organizations. But higher ed? Nah…

Well in the article TTU recommits to student success, Tennessee Tech University is noting the link between Student Success and relationship management. According to TTU’s Retention Services director, “The university is adding as many as a dozen professional advisers this spring. When the class of 2018 attends summer orientation, those advisers will help them register for their first semester and on, throughout their academic careers. One of the keys to retention is that students are going to feel more confident if they build a relationship with someone and have a clear path to their goal early in their college experience. That builds security and it shows that Tech really cares that you succeed here.”

This is about a University that has asked itself what drives Student Retention and Success? Part of the answer was having dedicated resources that are focused on getting to know students and develop relationships over time with those students so that needs are met, issues are addressed, goals are achieved, and progress toward success is made.

Educational organizations cannot create Student Success with a speech or by wishing that it happen. There must be a relationship development process designed that is an integral part of the strategy and includes dedicated resources. Relationship Management strategies in any organization typically include four key phases:

  • Getting to Know the Student – Preferences, retention drivers, satisfaction, involvement levels, etc.
  • Communicating with the Student – Setting up year-round Touch Point Plans to develop and nurture relationships with clients.
  • Retaining the Student – Applying your knowledge of their retention drivers to address what would make them remain and succeed…or leave.
  • Growing with the Student – Identifying and acting on ways to grow your relationship with them and continue it post-graduation.

Create a Student Success strategy that incorporates dedicated resources and relationship management.

Did you like this post? Here are other Student Success-related posts:


Student Success is About Getting to One

Posted on November 21, 2013 in Business Advice, Education Please leave a comment

The article Community College Group Launches Texas Success Center has Lone Star Community College System Chancellor Richard Carpenter noting that “There are about 30 different student success programs at Texas colleges. They are programs designed to help students complete their two-year degrees or successfully move on to a four-year university. ‘We find ourselves initiative rich,’ he said. ‘All of these initiatives must be herded.’”

This statement is followed by the announcement that a new Texas Success Center “will be supported by about $2.4 million provided by the state’s 50 community colleges, the Kresge Foundation, the Houston Endowment, the Greater Texas Foundation, the Meadows Foundation and TG, a nonprofit corporation that provides financial planning support to Texas students.”

Just percolate on that for a minute…there are 30+ initiatives, and the State needs $2.4 million to aggregate, or simplify, or eliminate, or better communicate about those initiatives. Most likely, what is being done at the community colleges to improve Student Success is laudable and is specific to that college’s students, curriculum, faculty, and future vision. So any effort to herd initiatives should be done with that understanding of local focus in mind.

In addition, a litmus test for each dollar spent and each initiative tested needs to start with the basic agreement that Student Success is about getting to one. It’s about knowing (at times, even before the student knows) how each one individual student can succeed, how the student defines success, how likely they are to succeed, and what can be done to ensure success. In other words, how does one initiative help one community college to help one student succeed?

Get to the point where each college can know each student on a 1-to-1 basis, and you’ll get the point where Student Success is within reach.

Did you like this post? Here are other Student Success-related posts:


Coach for Student Success

Posted on October 24, 2013 in Business Advice, Education Please leave a comment

Vince Lombardi was the coach of the Green Bay Packers, but would his style really work well in an Education setting? Apparently it did – along with being a great football coach, he also was a successful teacher of Latin, algebra, physics and chemistry. In other words, teaching and coaching can be very similar.

And in the University and Community College arenas these days, teaching doesn’t just apply to the classroom. Much of what students need to be taught involves everything that surrounds the classroom. It’s the financial aid, general time management, navigating school processes and policies, dealing with school-specific tech applications, or navigating a campus.

To address the need to teach about these aspects of the Student Experience, some colleges are investing in Success Coaches. In the article “Success coaches” prodding college students to graduate, examples from Wallace State Community College and the University of Toledo are highlighted. Essentially, the coaches’ responsibilities can involve many tasks including:

  • Monitoring student accounts to ensure students are staying on-time and on-track with registering, attending, and completing classes.
  • Communicating with faculty about issues or red-flags, then taking action.
  • Being almost like an account representative for a pro sports team’s season ticket holders, being the main point of contact for the student.

Of particular benefit to First Generation Students, these coaches have a 1-to-1 perspective of their relationship with the students, working to keep tabs on, develop relationships with, and help to navigate their student experience.

Think of all the information that your organization has available on your customers or your students. Then ask, who is that dedicated resource charged with looking at and acting on that information to ensure student retention, a great student experience, and long-term success?

Find a coach to help guide the student to success.

Did you like this post? Here are other Student Success-related posts:


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