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Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

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Learn from Schools without Attending

Posted on July 20, 2010 in Business Advice, Education Please leave a comment

Nothing like being in school and getting a report card – that moment of truth when you’ll be smiling or wondering how you’ll subtly get it in front of your parents when they’re in the best mood possible.

Well just like students get report cards, now many schools, colleges, and universities are getting them as well. These report cards are akin to Balanced Scorecards in the rest of the business world, but it’s interesting to note the unique twist that these institutions take in reporting their information. Many elementary schools’ report cards include information on student-to-teacher ratios as well as percentages of teachers who are board certified, and much of this data as well as performance data is listed versus district and state comparatives.

At the 4-year university level, they look at graduation rates, year-to-year retention rates, student loan default rates, student satisfaction scores, measures of student learning, end-of-program assessments, and job placement.

So what can you learn from these educational institutions? From the elementary schools perspective, they offer comparative information. They show how many dedicated resources they have for their students. They note qualifications/experience of their teachers. Do you measure and convey this information to your customers?

From the higher education perspective, they look at retention and loss, they gauge satisfaction, and they analyze impact on the customer. Do you track, measure, and analyze these three key pieces of information?

We all went to school to learn. Let’s take a minute as businesspeople to learn again.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

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EF Hutton and MIT…

Posted on June 15, 2010 in Business Advice, Education Please leave a comment

When MIT talks, people listen. Okay, so that’s a bad take-off on the old EF Hutton commercials, but there is a comparison to the old EF Hutton commercials. If you remember from back in the 1980s, EF Hutton (a brokerage firm) had a series of television commercials where one person would be talking to a friend in a crowded place (like an airport, a classroom, a restaurant, a golf course, etc.), and once they stated “EF Hutton says…” everyone around would stop what they were doing and listen intently to the person talking. They wanted to hear what EF Hutton said (to see some of the old commercials, go to www.youtube.com and search on EF Hutton). But I digress…

MIT does something on a biannual basis that all companies should listen intently to and consider. They perform student satisfaction surveys (http://web.mit.edu/newsoffice/2010/student-satisfaction.html). While that may not be an earth-shattering revelation, keep in mind that MIT is a preeminent university. They have a fantastic reputation and brand. They could operate with the assumption of their own self-worth, but instead they ask students – those 18-21+ year olds – “How are we doing?” They ask “How can we do better?” And they ask their research partner “How do we compare to others?”

They ask because, like their students, they want to learn. And who better to learn from than your customers.

MIT asks about its impact on the student over time at the University (a true outcomes-oriented focus) in terms of the improvement in student’s analytical thinking abilities, their knowledge, their communication skills, their ability to plan/execute projects, their ability to function independently, their ability to relate to others, their self-esteem, and their ability to write.

If the student is – to some extent – both customer and product, than one of the best ways to measure outcomes is to see how that student has grown in these ways and many others over time.

MIT is outcomes-focused. What outcomes do you measure in terms of your impact on your customer?

MIT’s students talk, so MIT can listen. We should listen, too.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Customer Service Leads to Customer Involvement in Schools

Posted on May 18, 2010 in Business Advice, Carolinas, Education Please leave a comment

Several South Carolina schools were given "Red Carpet" awards for excellence in customer service. That’s right, high schools, middle schools, elementary, and other school-types received recognition for being "family friendly." An article (http://www2.scnow.com/scp/news/education/article/schools_win_awards_for_family-friendly_atmosphere_customer-focused_service/157334/) published yesterday noted that the winners of these awards received actual red carpets to display in their school lobbies – great form of recognition!

Schools had to describe their "family-friendly philosophies and environments, along with the methods used to promote and self-evaluate those efforts. They also were required to include copies of their school’s communication plan."

Examples of the winning schools included how one school made their library open to the community to use (particularly for internet access); another school opened its gym to community leagues/groups; another ensured it had extra coverage of phones and the front desk during the busiest hours; another increased their bilingual capabilities to match the changing mix of local residents.

It’s wonderful that schools understand and embrace the importance of customer service. The winners realize that they need to create a positive environment through their facility and their people. The examples of winning schools illustrate some key points which apply to any business including: be accessible to your customers to attract them (note the library and gym examples), make sure that you match your staffing to your workload to minimize wait times (note the front desk example), and change your service offerings and the way you do business based on your changing customer base (note the bilingual example).

Customer service is a large part of what customers consider when they’re evaluating any business – even schools.

Learn from these schools to attract customers to you, to minimize customer waits, and to make sure you’re delivering on your customers’ changing needs.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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