loyalty | Customer Service Solutions, Inc. - Page 13

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

When to Avoid the Escalation - 6/16/26


The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation? Why You Would Escalate The first thing to consider is why you would Read more

Let’s be Clear on Clarity - 6/9/26


When trying to manage expectations, it’s vital to be clear with the customer.  But what specifically does it mean to be “clear?” Clarity is in the eyes and ears of the beholder, so what may be clear to one customer may be unclear to another.  However, there are some basic Read more

Allow Yourself to Solve a Couple Puzzles Every Day - 6/2/26


Frank had never been a dog owner before, and when he first got Bosco at the shelter, Frank didn't really know what he was doing.  He would try to be a good parent - feed the dog, play with it, take it on walks - but he was doing Read more

Improve with a Purpose - 5/26/26


If you’re reading these customer service tips, you likely want to get better.  You want an idea, a technique, a reinforcement, or a question that helps you improve. But why improve? At some point you may waver on the commitment to improve, because it can take effort, introspection, time, and change.  Read more

Reciprocate the Thanks - 5/19/26


Jasmine had a great experience with the company, and the company sent her a link to provide an online evaluation following the visit.  So, she clicked the link, gave a rating, and made a comment about her experience. The company monitored their online reviews, saw the positive response, and replied Read more

Don’t Skip the Recap - 5/12/26


The playoff hockey game goes on for almost 3 hours.  There’s non-stop action, with plenty of penalties and takeaways and hits against the boards…and a few goals, as well. You didn’t get to watch the whole game because you had other plans, but you wanted to know what happened.  So, Read more

Fearing the Feds…in Customer Service

Posted on in Business Advice, World of Customer Service Please leave a comment

Let’s keep the government off our backs! That’s the upshot of the article in CIO.com that addressed the mantra of Australian private sector industries struggling to deliver good customer service.

One of the telecommunications executives has heard rumblings from government leaders which suggest that the government is considering mandating that telecoms and ISPs start delivering a certain level or type of customer service. His solution is to get the private sector companies to work together toward improving customer service and reducing complaints – before the government forces them to do so.

Think about your business – imagine if your bank, your hospital, your shop, your university were to get federally mandated guidelines that addressed how or at what level you must deliver customer service.

A nightmare?

Yes, but it’s already happening. Hospitals, for example, will begin to have reimbursement from the Federal Government adjusted based on patient satisfaction scores in the U.S. including the patient’s assessment of their customer service.

The problem with a government mandate is that the business loses control over priorities or actions; the business gains an administrative burden; the business now has an 800-pound gorilla helping to manage it – the Federal Government.

Companies wouldn’t have to worry so much about government intervention if they took the time to measure the link between customer satisfaction, loyalty, word-of-mouth, repeat business, etc. and organizational profits. They wouldn’t be concerned with governmental edicts if they knew what percentage of this year’s revenue came from last year’s customers. They wouldn’t fear the repercussions of the government if they put a dollar value on the cost of the repercussions of their own upset or angry customers.

Put a dollar figure on the value of your customer. Let that number – not the government – be your incentive to improve customer service.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


I’ll Drink to Great Customer Service!

Posted on in Business Advice Please leave a comment

In England, Simon Longbottom, managing director at Greene King Pub Partners, has embarked on a series of customer service initiatives for his pubs. The article (in Eat Out Magazine) notes how Pub Partners’ licensees will get customer service training to make consistent and improve customer service at the affiliated pubs.

The program was spurred on by recent secret shopper reports which have garnered national attention in UK retail circles. Keep in mind that Mr. Longbottom is doing this purely for business reasons. He states that “Research has shown that a high level of customer satisfaction has a direct correlation with customer spend.” He’s doing this for the money – customer service is just good business.

There are 8 key areas of focus for the training: Customer service and the profit chain, Service Excellence, Retail Service Excellence, Driving Up Performance, Service and Standards, Customer Feedback, Engaging People, and Action.

Great customer service works in banks, it works in pro sports, it works in government, education, healthcare, and even…in pubs.

Raise your glass for great customer service!

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Do You Have Harley Loyalty?

Posted on in Business Advice, World of Customer Service Please leave a comment

Your customers are loyal. They wouldn’t consider going to another business for their products and services because your integrity, quality, customer service, and price are too good. They are loyal to a fault. Or are you loyal to a faulty belief grounded in hope or assumptions rather than fact and proof?

What outward signs do you have of your customers’ loyalty? Well Harley-Davidson, America’s most well-known motorcycle manufacturer believes it has proof that few can touch. The company believes the "definition of customer loyalty is when your customers will tattoo the name of your company on their arm."

How many people have "IBM" or "Microsoft" or "McDonald’s" tattooed on their arms? Less than 10…less than 5? That’s not to say that McDonald’s customers aren’t loyal, but how does the company know who’s loyal and who isn’t?

Long-term success is more easily achieved if your existing customer base is loyal. They will fight for your company, drive by competitors to get to your store, pay a higher price than alternatives to your service, and recommend you to their closest friends.

But unless you have all your customers walking around with your company logo tattooed on their arms, you need to generate objective measures of loyalty. Try these methods of gaining solid loyalty data:

· Survey customers and have them estimate the total amount of annual purchases of your types of products and services, regardless of whom they buy from. Calculate their purchases from you as a percentage of the total.

· Distribute loyalty cards. Track either their frequency of use or how often you’ve given discounts/rewards when customers hit a targeted number of uses.

· During purchase transactions from new customers, ask how they’ve heard about your company. Track referral rates to gauge the prevalence of effective recommendations made from your existing customers to others.

In lieu of tattoos, get solid data to confirm your customer loyalty.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/