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Familying with Customers - 10/28/25


In our transactional society, it’s hard to think about customers in the long-term.  But if we want to be as successful as we can as an individual or as a business, we need to view customers through a relationship lens. What do we need to know about them to Read more

Avoid These Techniques - 10/21/25


We had a Customer Service Tip of the Week recently that addressed gaining control of the conversation.  One of the key points was that the focus should be on gaining control of conversations in various circumstances, but trying to avoid making it your goal to gain control of the Read more

View Quality through the Customer’s Eyes - 10/14/25


Geri had been dealing with backups in the downstairs plumbing system of her house on and off for the past year.  The most recent company that she called in to unclog the pipes stated that they could send a camera down the pipes and tell her exactly where the Read more

Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

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The Proven Value in What You Do – 4/9/24

Posted on April 9, 2024 in Customer Service Tip of the Week Please leave a comment

Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023.

In reading the article, you’ll note that many of these key research findings are about you – the value you provide to the organization through the customer service and great experience you provide to others.  Here are a few examples:

  • 87% of customers actively avoid buying from brands they don’t trust. You help to build the customer’s trust of your organization.
  • 60% of leaders say customer service improves customer retention. You help to retain customers.
  • 64% of leaders say customer service has a positive impact on their company’s growth. You help your organization grow.
  • 81% of customers say a positive customer service experience increases the chances of them making another purchase. You’re helping to generate repeat business.
  • In 2022, only 3% of U.S. companies were customer-obsessed, a decrease of 7% from 2021. By caring about the customer, you’re helping your organization differentiate itself from others.
  • 39% of consumers have less patience today than they did before the pandemic. You’re dealing with impatient customers so your bosses won’t have to.
  • 86% of consumers say showing empathy is powerful in building a strong relationship with the brand. When you show empathy, you’re helping the company to engender loyalty.

 
There is true value in what you do, not just to the customer, but to your organization, as well.

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A Tale of Two Texts – 4/2/24

Posted on April 2, 2024 in Customer Service Tip of the Week Please leave a comment

Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration.

She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, that meant she had to leave work mid-morning for the appointment.

Long Wait, Short Staffed

The last two times she went to the doctor’s office, she had a long wait, not getting her shot until 30 minutes after the scheduled time.  This day, she noticed there was only one person working the check-in desk and one person giving the shots (last month, there had been 2 of each), and that person giving the shots was also doing all the allergy testing. The employee was going 100 miles an hour, so Janet was not upset at him.

Janet could tell it was a staffing issue of some sort, so she asked the employee how to get in touch with the manager to discuss the wait.  Janet didn’t want to get the employees in trouble for the delay, but she wanted to voice her displeasure, and she also thought she might help the staff by conveying to the manager the negative impact on the patients with these lower staffing levels.

The employee said that the manager wasn’t available then, but Janet was welcome to text the two managers who shared weekday responsibilities.

Two Ways to Text

So, Janet texted the two managers, noting the delay, how it appeared that staffing was lower than it had been a month ago, and noted that the staff that were there were doing a really good job.  About 45 minutes later, the on-call manager replied: OK, I’ll get the schedulers to help find some help.

A few days later, Janet followed up with that co-manager to see if anything would be changing.  There was no reply.

When Janet went back to the office for her shot the following week, she encountered the exact same issues with lower staffing and longer wait times.  Again, she sent a text to the two managers, virtually the same as what she had sent the prior week except noting that this is the fourth straight week where this situation had occurred.

This time, the other co-manager replied within 10 minutes:  Good morning, Ms. Smith.  Thank you so much for your support and understanding. The staff are trying to do everything in their power to be on top of everything.  We are working on the schedule and the staffing.  For today, I’ve reached out to other team members to see if they can come in early to help with the delays.

True Story, Tip Lessons

These are actual texts from actual co-managers about actual situations that occurred in a healthcare setting.  Yet the empathy conveyed was so different.  The timeliness was so different.  A statement on what long-term action would be taken was different.  The conveyance of short-term action that had already been taken was different.

Maybe behind the scenes, the exact same action was taken or planned.  But in terms of what was conveyed to the customer, the first co-manager’s text could be interpreted as curt and impersonal.  The second co-manager’s text could easily be interpreted as personalized, empathetic, action-oriented, and strategic.

In customer service, it’s not only what we do on behalf of the customer that matters.  Often, it’s how we communicate our caring and the initiative we’re taking on behalf of the customer that matters just as much.

To provide better customer service, communicate your caring and your initiative.

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