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How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

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Ask: What is your goal? – 6/14/22

Posted on June 14, 2022 in Customer Service Tip of the Week Please leave a comment

Through these Tips, we’ve shared our technique about how to meet the customer’s need right the first time.  It’s a conversation – a give and take with the customer where you hone in on what their true need or concern is, seeking more clarity to more quickly get to the right solution.

But sometimes we start by wanting to offer our solution, thinking that’ll move the conversation along.  Sometimes we’ve heard some customer statements so many times in the past that we make assumptions that this customer’s situation is the same.  Sometimes we just ask close-ended questions, and we miss certain key details because we don’t ask the question in a way that uncovers those little nuances.

In other words, we are human, and sometimes we don’t handle the conversation as effectively as we should.  We have the best intentions, but the conversation doesn’t have the best outcomes.

So, when you’re thinking about uncovering the customer’s need, try to start more broadly, asking key questions before you narrow down to the specifics of the situation.

What’s important to you?  What is your goal?  What are those issues or concerns that you need resolved the most?  What are those one or two priorities for the future?  How are you hoping things will be different 6 months from now than they are today?

By asking these broader questions, it not only gives us some information, but it also helps us to frame our follow-up questions.  Because we understand what is top-of-mind for them, we can tailor our questions to get more details so that we can help them achieve their goals.

In addition, if we understand their goals, we can continually relate our solution back to how it will help them achieve their goals.  In other words, it’s easier to get them to buy-in to our solution because we’ve tailored it to address their priorities

To meet the needs right the first time, use broad-based questions to give them an opportunity to share, then align what you suggest to what they said.

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What’s the Good Word? – 9/21/21

Posted on September 21, 2021 in Customer Service Tip of the Week Please leave a comment

Each one of us talks to co-workers and customers every day.  And when you’re speaking with someone, there are always good ways to respond to questions or issues.  But there are also better ways to respond.  Since you’re receiving weekly customer service tips, I know you are all about continuous improvement!!

So, here are four quick examples of how to go beyond saying words that simply fit the conversation, and – instead – find better ways and better phrases to improve the customer experience.

Because CSS conducts research for our clients, oftentimes we’ll get e-mails from their customers that include complaints, and we need to respond to the customer on behalf of the client even though we have no ability or authority to investigate or resolve the issue.

  • Our response is OK if we say: I will send your e-mail to our client.
  • But this is Better: I will immediately forward your concerns and comments to my contact at our client, and I’ll ask that they respond to you directly.

 
I’m sure you often get requests or receive questions seeking status updates on issues or services.

  • Your response is OK if you say: I will check on that.
  • But this is Better: I’m going to investigate that right now for you.

 
Sometimes the customer isn’t being clear – they’re not giving you enough information to take action.  Maybe they have a different dialect from you or the speed with which they are talking makes what they’re saying unclear.

  • Your response is OK if you say: I don’t understand what you’re saying.
  • But this is Better: Help me understand a little more about the specifics of the situation.

 
I’m sure you’ve gotten many questions over the years about topics for which you did not immediately know the answer.

  • Your response is OK if you say: I’ll see what I can find out.
  • But this is Better: That’s a really interesting question. I had not thought of it like that before. I’ll be happy to research that for you.

 
Think about instances where you’re dealing with similar situations, and find ways to go beyond the OK response to something that’s better.

Be intentional about finding better phrases to better the customer experience.

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You can read me like a book – 9/14/21

Posted on September 14, 2021 in Customer Service Tip of the Week Please leave a comment

Let’s say that I’m the customer, so it’s important to listen to what I say when we’re talking.  However, sometimes there are hidden words within the words.  I’m not talking about the tone of voice that I use as much as I’m talking about the words I choose.

Sometimes you can read into what I’m saying by listening closely to specific ways I convey my message.  Here are a few examples:

  • One Word Answers – Assuming you’re not asking me questions that simply require a “Yes/No” response, when I reply with 1-word answers, I may be upset, impatient, or don’t yet trust you. I may not like the questions or direction of the conversation.
  • “Um…uhh…” – These pauses/phrases suggest I’m uncertain, or I’m trying to control my emotions.
  • Use of Absolutes – This can be a sign that I’m being defensive (such as “I never” or “I definitely”) or argumentative (such as “You never” or “You always”).
  • “Of course…” – Maybe I’m insulted by the question such as “Of course I did that. How dare you ask!”
  • Repeating My Question – If I repeat my question, I may think you’re not listening, or I don’t like your answer.
  • “Understand” (as in “I don’t understand…” or “Help me understand…”) – I may be confused, or I could be probing for details because I disagree.
  • “Hold on” or “Wait” – I may not understand, or I may feel you’re rushing me.
  • “Can you repeat that?” – I’m unsure that I understand, or I’m not paying attention.

 
When you hear these phrases or get these reactions, think about the deeper meaning.

Read the phrase to best respond to the person.  Read me like a book.

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