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When You’re the Educator, What Should You Teach? - 1/21/25


The best customer service professionals are also excellent educators.  Not only within the organization, but I’m talking specifically about the role they play as educator with their customers.  With all the self-service options that technology provides, customers often have the opportunity to do things on their own, to investigate Read more

Wrap It Up Right: Why Follow-Up Communications WOW Customers - 1/14/25


Dena had some questions about her water bill, so she looked for answers on the utility’s website.  She didn’t find specific answers, and she really didn’t want to get on the phone with somebody at the time and risk staying on hold.  She had lots going on, but she Read more

From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

Self-empower for the New Year - 12/31/24


Jeff joined the company, in part, because he loved their approach to culture.  Leadership tried to create an empowerment culture.  They tried to develop an environment where, within certain parameters, individual team members could make a decision and feel confident that they would be supported by leadership. The reality was Read more

2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

Empathy Examples for Everyday Situations - 12/10/24


I’ve often said that empathy is the single most important characteristic of people who are great at customer service.  If empathy is essentially “to understand the other person,” it helps so much to have that ability in order to specifically help someone.  To talk to what’s unique about them.  Read more

Tell Them Why You’re Giving Thanks - 12/3/24


Thank you! Merci! Danke! Doumo! Gracias! It seems like every language has a translation of Thank You.  Even though I only fluently speak English and speak Spanish, un poco, I – and probably most of you – have heard some or all of the translations of "Thank You” noted above.  Read more

Refine Your Decision-making Process - 11/26/24


Every day, you make decisions of what to do and what not to do.  And in the world of customer service, often the affected parties are our customers, our co-workers, and our company.  Here are a few quotes to consider when you’re thinking about evaluating and refining your decision-making Read more

Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

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Predictability Excites these Customers – 3/3/20

Posted on March 3, 2020 in Customer Service Tip of the Week Please leave a comment

Sherrie had used that airport one too many times.  Sure it was convenient to her home, only 20 minutes away, but it seemed like every time she scheduled a flight, there was a delay.  And since it was not a “hub” airport, if she had to fly any significant distance, she’d have to make a connection, and then more delays would occur.  Delay after delay, and re-route after re-route.  There was too much uncertainty about her arrival time or her ability to make connections.

The next time she had to fly, Sherrie decided to go to the larger airport that was located over one hour away.  Sure the fare was no better, but she had a direct flight to her destination.  She traveled the extra distance to the larger airport, and she got on her non-stop flight.  It took off late but made up time in the air, and it landed early.  On her return, she was late getting back because of air traffic, but there were no worries about making a connection.  There were no worries about getting re-routed to a different city for the second leg of a trip, since this trip was non-stop.  There was none of that uncertainty.

Some customers aren’t as concerned with product price if they know what’s going to happen.  Some people’s goal is to avoid hassle.  They’re more concerned with process predictability than product price.

People concerned with process predictability, those concerned with avoiding hassles – those are the people that customer service-oriented companies love.  Because those customers put a premium on the aspects of their experience not driven purely by the product.  The service processes, consistency, and quality are differentiating factors.

Identify the types of services you provide that are very process-driven or time intensive.  Identify the customers whose satisfaction and repeat business are driven by these key factors of customer service.

Then help your company become more predictable for your customer.

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Be Boring but Better – Become Predictable – 8/18/15 TOW

Posted on August 18, 2015 in Customer Service Tip of the Week Please leave a comment

I was recently watching reruns of on old sitcom where a woman was attracted to a man she was dating – in part – because he was so unpredictable. What was he going to say next? What was the next exciting thing he’d come up with for date night?!

But excitement in customer service is not always the best goal, especially if that excitement is a result of something unpredictable happening.

I’ve facilitated enough customer focus groups and read enough customer comments to know one thing about customer service – sometimes being boring is vital to customer service, and what’s more boring (but good!) than being predictable?

Remember that 40% of customer dissatisfaction is because the customer didn’t receive what they expected – the company overpromised or didn’t even do the bare minimum of what the customer expected. So you can eliminate the cause of a lot of dissatisfaction by doing what’s expected. Consider these boring-but-better predictable actions to boost your customer service:

  • Instead of providing a wide window of time for a callback or site visit, give a narrow arrival window to set the expectation; then meet that expectation.
  • ALWAYS respond to e-mails sent directly to you, even if all you say is “Thanks for the e-mail; I’ll review and reply back by X date – Please let me know if you need it sooner.” Become responsively predictable!
  • Know what the company does to set expectations via letters, e-mails, marketing programs, sales offers, and web pages. Often companies note who will do what, in what timeframe, and in what way. To be predictable, we have to know what the customer expects based on these company proclamations.
  • Document what you tell customers you’ll do and by when (do so on paper, in a follow-up e-mail, etc.); then do what you stated you’d do.
  • If there are personal or corporate hours of operations, be clear on what they are so the customer knows your availability.
  • Find a best practice process, and adhere to it; standard processes offer more predictable outcomes and timeframes than “everybody doing it their own way.”

 
Find ways to make your reality match the customer’s expectations.

Make “boring” a competitive advantage – become predictable with your customer service.

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