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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Don’t Turn the Customer into the QA Department – 6/10/25

Posted on June 10, 2025 in Customer Service Tip of the Week Please leave a comment

Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account.

She noticed that the effective date was listed on 2 different pages, and the dates were different.  On page 2, it was noted that no deposit was required, but on the page asking for a credit card or bank number, it had a deposit figure listed.  The location to send any correspondence to was listed, but she was aware that the company had moved its offices two weeks ago to a different location.  However, “the straw that broke the camel’s back” was that her name was spelled wrong in the form.

Roberta thought that she still wanted to go with this company, but she lost some confidence.  She began to question whether a company that was this sloppy in signing up a new client would be just as sloppy in other aspects of the experience.

Luckily for Roberta, she caught all the issues before she signed anything.  Unfortunately for Roberta, the company had turned her into their quality assurance department.  They hadn’t taken appropriate efforts to ensure that what she was being provided was complete, accurate, and consistent with what she was told, so now she doesn’t trust the company.

When a company and its employees don’t take the time to thoroughly review information before it’s provided to the customer, when they haven’t thought through the content from the customer’s perspective before sending it, then they are putting the responsibility on the customer to identify issues, to initiate a corrective action process, and to proof updated forms.

Thoroughly review information before sharing it with the customer so that the company doesn’t lose credibility.  Find ways to make your information, your requests, and your advice clear and high quality.

Don’t turn the customer into the QA Department.

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