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A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

When You’re the Educator, What Should You Teach? - 1/21/25


The best customer service professionals are also excellent educators.  Not only within the organization, but I’m talking specifically about the role they play as educator with their customers.  With all the self-service options that technology provides, customers often have the opportunity to do things on their own, to investigate Read more

Wrap It Up Right: Why Follow-Up Communications WOW Customers - 1/14/25


Dena had some questions about her water bill, so she looked for answers on the utility’s website.  She didn’t find specific answers, and she really didn’t want to get on the phone with somebody at the time and risk staying on hold.  She had lots going on, but she Read more

From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

Self-empower for the New Year - 12/31/24


Jeff joined the company, in part, because he loved their approach to culture.  Leadership tried to create an empowerment culture.  They tried to develop an environment where, within certain parameters, individual team members could make a decision and feel confident that they would be supported by leadership. The reality was Read more

2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

Sympathy – the Customer Service Conundrum – 4/5/16 TOW

Posted on in Customer Service Tip of the Week Please leave a comment


The employee tried to defuse the customer who was upset by stating “I feel the same way you do right now.”

The customer service representative told the customer “I know exactly what you’re going through.”

The client was obviously unhappy, and the employee responded “I’m as frustrated as you are.”

Maybe these responses from the employee seem appropriate – or maybe they seem out of bounds. But if you’re teetering on your decision about whether these are good or bad employee statements, read the following – the same scenarios with more context.

The employee tried to defuse the long-term customer who was upset about the no-return policy by stating “I feel the same way you do right now.”

The customer service representative told the customer who had been on hold for over an hour “I know exactly what you’re going through.”

The client couldn’t get the answer to their question on the website or on the phone and was obviously unhappy having to go downtown to the company offices, and the employee responded “I’m as frustrated as you are.”

How do the employee responses seem to you now? The problem with these statements is that they are far more focused on sympathy than empathy. They are more about stating how the employee knows the exact customer situations and maybe even has the same feelings as the customer. But often, when employees try to move from sympathy to empathy, they run a big risk.

Do they know the whole customer story? Do they truly feel what the customer feels? Does a customer want an employee to sound like the real victim of poor customer service? No. No. No.

Be careful when trying to convey to the customer that you truly know the full extent of their situation and to feel their feelings. In most cases, you don’t, and that’s okay.

Instead of serving up sympathy, show empathy. You don’t have to “feel their feelings” to provide great customer service.

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Rudeness is an Issue – How to Avoid it – 8/11/15 TOW

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According to a recent times.com article, there are several top reasons why customers get frustrated with customer service. Tied for the biggest frustration is dealing with rude customer service representatives. Survey results noted that 75% of customers are “highly annoyed by rude or condescending employees.”

While many of us feel that we’re generally pleasant people, even the most pleasant individuals can run the risk of coming off as rude or condescending. This perception by others can come from the tone of voice, the actual words used, or body language in face-to-face situations.

In order to ensure that the answer you give or solution provided does not reflect negatively on you, here are several things you can do to avoid being perceived as rude or condescending:

  • Watch Subtle (and sometimes not-so-subtle) Tone Issues – Avoid the “huffs” or frustrated sighs, and don’t let your booming voice dominate them.
  • Avoid Using “you” if Discussing Blame – Don’t do this: “If you would have just done ABC, this wouldn’t have been an issue.”
  • Convey Some Empathy – There’s a difference between a coldly delivered “That’s against policy” and an empathetic “Unfortunately we’re not able to do ABC for this reason, but let’s talk about what we CAN do for you.”
  • Effectively Move to the Hold or Transfer – Don’t put someone on hold or transfer unless you first ask and explain why you’re making the move.
  • Consider the Body Language – Avoid the eye rolls, folded arms, smirks, a lack of focus on the customer, and – ugh – putting your hand up in the “stop” position.
  • Don’t Rush the Customer – This is by far the most frequent cause of perceived rudeness – even when customers are dealing with kind customer service representatives. Lacking patience, talking quickly, giving short answers, interrupting the other person, and not confirming that the customer got their need met are all drivers of that perception of a rude employee.

 
Avoid rudeness – the customer’s hot button with customer service.

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Great Customer Service is Like a Delicious Meal – 6/9/15 TOW

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It was one of those situations that can change your life.

Okay, maybe that’s a slight exaggeration because we are talking about food here, but let’s see if you can relate. Have you ever had one of those meals or desserts or appetizers – or just tasted food that made you go WOW?! Maybe it was eating lobster for the first time, or it was the experience of the perfect chocolate cake. It was a simple hamburger that shocked you with its deliciousness; it could have been some barbecue that melted in your mouth, or a certain sauce on your pasta you’ve never experienced. It was so juicy or so bold or so flat-out delicious, that you paused – everything around you slowed down – and you were just so enthralled with – yes, food.

It’s just food, but you know when you taste something so far above the ordinary.

Customer service can be the same way. We all experience customer service in our personal lives daily – good, bad, and indifferent. We experience it over and over throughout the week. Yet, despite the continual nature of our exposure to customer service experiences, we KNOW when the customer service is GREAT!

Just like the great meal makes everything slow and makes you realize this is something special, so does that great experience or that great employee. You can feel that this experience is far beyond the ordinary. And since – as a consumer – you know the occasional feeling of great customer service, think of what you deliver as an employee in customer situations.

You may want your customers to have a great experience, but are you SO OBVIOUSLY EMOTIONALLY INVESTED in what you’re doing and for whom you’re doing it that the customer can’t help but see your passion? Are you so interested in helping customers, co-workers, and company alike that your obvious caring-nature oozes in your conversation with customers? Are you so wired to help others that customers can’t help but know that you’re entirely focused on them and their needs – like they’re the most important person in the world at that moment?

As a consumer you can taste the “WOW” of great food.

As an employee, deliver the WOW that comes from the emotion of staff that truly care.

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