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Be Amazing - 4/23/24


Watching Michael Jordan steal a pass and then dunk a basketball is amazing.  Taking a rocket to the moon is amazing.  The taste of my mom’s homemade beef soup is amazing. We all have our personal examples of what is amazing.  Usually, it’s something that we cannot comprehend, that we Read more

Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

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Sample a Sports Survey

Posted on July 2, 2013 in Business Advice, Sports Please leave a comment

When theory moves to practice, it’s always a good thing. As much as we love talking about why and how to conduct client surveys, it’s always helpful to look at actual surveys and pinpoint some key strengths to build into your own tools.

The University of Wisconsin completed a recent survey with season ticket holders (STHs), and there were several positive aspects for you to review so that you can build these into your own STH research:

  • Much of the analysis was based on trending (not every organization is the same, so sometimes the best analysis is against one’s self – over time)
  • Start with the most important data (near the start, they highlight likelihood to purchase and retention drivers immediately in the presentation – again, trending)
  • They sprinkled in sample comments to illustrate the data findings (many people understand data better if there’s a story behind it)
  • It was comprehensive (covering such attributes as game day experience to parking to likelihood to renew to retention drivers and disabilities services)
  • They asked about communication methods/preferences (the survey addressed information sources as well as % of respondents with smart phones, use of smart phones during games, and connectivity).

Issues? They needed more stratification so you could compare answers by customer type or by response. What do students feel v. non-students? What are retention drivers for those married v. those single? What are retention drivers for first year STHs v. those with the Badgers for 15+ years? Luckily, the data is there; they just need to analyze it more fully.

Finally, the presentation was big on overall findings, but it lacked recommendations. It’s the kind of presentation that makes you nod your head and say “interesting” throughout, but at the end you want to ask “Based on this, what are you suggesting we do?”

See this sample sports survey as a fine example of what to ask; now find ways to use the data you gather to make strategic retention and revenue decisions as well as to identify STH-specific retention tactics to employ.

Learn from this Badgers research.

Interested in improving your organization’s fan retention and revenue? See our other blog posts at: http://serviceadvice.cssamerica.com/category/sports/

Learn about our CSS Sports services at: http://cssamerica.com/csssport.htm


Give Your BRE Plan a Check-up

Posted on July 1, 2013 in Business Advice, Government Please leave a comment

Let’s do some BRE benchmarking. As a business retention/expansion executive, you probably know what your job is on a daily basis – the mission/purpose of your role, your part of the economic development organization. But what are the big picture long-term goals and objectives?

It’s easier to achieve a goal, if you’ve effectively identified the goal, planned the process, and measured progress. Noted below are Objectives/Purposes/Goals taken from three BRE planning documents. Compare your organization to these samples:

Hugo Business Retention and Expansion Research Report

  • To demonstrate support for local businesses
  • To help solve immediate business concerns
  • To increase local businesses’ ability to compete in the global economy
  • To establish and implement a strategic plan for economic development
  • To build community capacity to sustain growth and development

Entergy Business Retention and Expansion Guide

  • To demonstrate to existing firms that the community appreciates their contribution to the local economy
  • To encourage expansion that leads to sustainable job growth
  • To help businesses solve their problems and challenges
  • To assist local businesses in gaining awareness of available resources
  • To develop collaborative relationships for participating in comprehensive long-range retention and expansion activities
  • To build the community capacity and cooperation to sustain growth and development activities
  • To provide better information and understanding for all local leaders of the strengths and weaknesses of the business climate

City of Shoreview Business Retention and Expansion Strategic Plan

  • Support business development that increases the tax base and adds quality jobs
  • Retain quality businesses by creating a positive economic environment that supports and fosters business expansion in the community
  • Plan for and pursue redevelopment opportunities consistent with City goals
  • Promote reinvestment in the community by directing time and financial resources to pre-determined business and neighborhood targets
  • Strive to meet the needs and demands of the community for specific services

Where are the gaps in your organization’s goals that you need to fill based on what these other BRE programs emphasize. How will you plan (strategically) the process to achieve the goals? How will you measure your progression toward the goals?

Make sure your BRE program isn’t simply about making visits and resolving issues. There’s got to be a strategic component. There’s got to be ongoing research on the clients even when you are not face-to-face with them. There’s got to be the goal, the long-term plan, and the measurements of progress.

Give your BRE Plan a check-up.

Learn more about keeping up-to-date on your local businesses at http://brebuzz.com/


Be Alert to BRE Red Flags

Posted on June 13, 2013 in Business Advice, Government Please leave a comment

Imagine that you’re a Business Retention & Expansion (BRE) professional. You target certain businesses locally to get to know, develop good relationships with them, and yet “things happen” with them that catch you off-guard. They announce they’re leaving, they’re downsizing, or they won’t renew their lease.

You wonder “Why didn’t I know about this sooner?”

Part of being great at BRE requires that BRE professionals get to know what’s going on OUTSIDE the area that can affect local industries. For example, CSS monitors business intelligence for BRE organizations, and noted below are examples of information that applies to our clients’ industries. Assume that “Company ABC” is one of your key local businesses:

  • Company ABC Appoints Two Key Executives to New Leadership Positions
  • Company ABC recalls key product
  • Company ABC Completes Purchase of Key Competitor
  • Company ABC expands its campus with purchase of 16 acres…in another State
  • Company ABC to close plant (in a different region of the country)
  • Company ABC starts hiring freeze after slower sales
  • Company ABC cuts hundreds of jobs, pays millions in dividends
  • Other jurisdiction approves incentives to help lure Company ABC
  • Company ABC to be purchased for about $229 million
  • Competing jurisdiction to sweeten the incentive pot to attract Company ABC.

A strong BRE professional will know how to utilize information about what was taking place outside his/her region.

With this business intelligence, would you be able to be proactive in communications with local constituents? Would you be able to predict risk and opportunities earlier? Would you be able to impact business decisions?

Your answers should be Yes, Yes, Yes!

An important part of any BRE strategy is to be able to predict what could happen with your local businesses by staying abreast of what factors OUTSIDE your jurisdiction could be impacting your clients.

Be Alert to BRE Red Flags.

Check out our BRE intelligence-building service at http://brebuzz.com/.


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