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Same Place, Different Experiences - 9/26/23


Meredith was getting discharged from the clinic, when the nurse came in, gave her a packet of information including the discharge instructions, explained the next steps, and asked if Meredith had any questions.  Freida, across the hall, was told that she could leave when ready.  However, Freida had to Read more

What Annoys the Customer? - 9/19/23


Domino’s Pizza had TV commercials years ago where they promoted how they trained their employees to “Avoid the Noid.”  The “Noid” was basically an annoying person or thing that would disrupt the delivery driver, possibly making the driver drop the pizza on the way to your door.  The goal Read more

Lift It Up - 9/12/23


I worked with a great client for several years who was in a leadership role in the education industry, and she was the executive champion for a culture-strengthening initiative.  We were the outside firm helping to develop the overall strategy and facilitate the teams addressing the various aspects of Read more

Addressing the Horror Story that Wasn’t - 9/5/23


You may have seen the commercials for one of those garden hoses that fits in your pocket.  When you put it on the valve outside your home and turn on the water, it expands to 50 feet.  When you’re done and turn off the water, it contracts and fits Read more

Be There ALWAYS for the Customer - 8/29/23


In healthcare, the patient experience mantras often include the phrase Always, such as: We have an always culture.  This gets at frequency of action.  Instead of service excellence being a most-of-the-time occurrence, some-of-the-time occurrence, an occasional or rare occurrence, the idea in an Always Culture is that the organization Read more

Respect, Regardless of Rank - 8/22/23


I was reading a management book written by a former naval officer.  He was given a leadership role over a ship that had been underperforming and had low morale.  One thing he did to turn around the performance, to improve morale, was instill in everyone onboard the principle that Read more

Move on to the Next One - 8/15/23


The ultimate game in professional American football is the Super Bowl.  In this past year’s Super Bowl, James Bradberry of the Philadelphia Eagles was called for a penalty with less than two minutes to go in the game.  The penalty gave the other team a first down; the other Read more

How to Rise to the Occasion - 8/8/23


In the movie Mr. Magorium’s Wonder Emporium, Mr. Magorium – played by Dustin Hoffman – tells his protégé that “Your life is an occasion.  Rise to it.” He’s conveying a big picture life lesson – don’t let fear and apprehension keep you from living. Rising to the occasion is also something Read more

Thanks for Reading - 8/1/23


My company, Customer Service Solutions, Inc., just celebrated our 25th Anniversary!  We love the work we do for our clients, and we definitely love our clients.  We’ve developed many friendships over the years, and we’ve tried to provide consistently high quality and personal support for whatever may be their Read more

Share the Why to Value the Customer - 7/25/23


We encourage our clients to explain “The Why behind the What” to the customer.  Usually we suggest that staff explain Why so that the customer understands the reason for a change or can buy-in to a particular solution. However, explaining the Why is also effective when you’re doing some very Read more

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Customer Service Leads to Customer Involvement in Schools

Posted on May 18, 2010 in Business Advice, Carolinas, Education Please leave a comment

Several South Carolina schools were given "Red Carpet" awards for excellence in customer service. That’s right, high schools, middle schools, elementary, and other school-types received recognition for being "family friendly." An article (http://www2.scnow.com/scp/news/education/article/schools_win_awards_for_family-friendly_atmosphere_customer-focused_service/157334/) published yesterday noted that the winners of these awards received actual red carpets to display in their school lobbies – great form of recognition!

Schools had to describe their "family-friendly philosophies and environments, along with the methods used to promote and self-evaluate those efforts. They also were required to include copies of their school’s communication plan."

Examples of the winning schools included how one school made their library open to the community to use (particularly for internet access); another school opened its gym to community leagues/groups; another ensured it had extra coverage of phones and the front desk during the busiest hours; another increased their bilingual capabilities to match the changing mix of local residents.

It’s wonderful that schools understand and embrace the importance of customer service. The winners realize that they need to create a positive environment through their facility and their people. The examples of winning schools illustrate some key points which apply to any business including: be accessible to your customers to attract them (note the library and gym examples), make sure that you match your staffing to your workload to minimize wait times (note the front desk example), and change your service offerings and the way you do business based on your changing customer base (note the bilingual example).

Customer service is a large part of what customers consider when they’re evaluating any business – even schools.

Learn from these schools to attract customers to you, to minimize customer waits, and to make sure you’re delivering on your customers’ changing needs.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


G’Day = Good Relationships

Posted on May 13, 2010 in Business Advice, Sports Please leave a comment

An Australian soccer club had an issue. Attendance was poor, and even though they were constantly getting new fans, most went to fewer than four matches per year.

According to a goal.com article (http://www.goal.com/en/news/808/australia/2010/05/10/1917241/exclusive-edwin-lugt-taking-sydney-fc-forward), the Dutch CEO of the club called in a fellow Dutchman and created a position for him called “General Manager, Fan Relationships.” I LOVE THIS TITLE! But even more than the title, this new executive did what you expected someone trying to build fan relationships to do.

According to the CEO “He builds a database with potential new fans, developing strategies, activities to communicate with those fans one-on-one in a targeted way so that we know who the fans are, expanding and enriching the profile so that we know what they want, and targeting activities and communication towards them. You have members, regular fans and incidental fans. The question is: how can we develop them and get them higher on the value chain? In order to do that you’ve got to stimulate them but first you’ve got to know who they are by inviting them to register, via in-stadium activities or stimulating them to pre-purchase, because if they do that online you know who they are and can start communicating with them.”

These are the exact types of strategies that we help our sports (and other industry) clients to implement. Why? Because they work. They take the focus off transactional values and put them on lifetime values. The take the focus off a customer as a number and put the focus on a customer as someone with whom you need to build a relationship for the long-term.

Know your customer, setup an ongoing communication plan with them, address their retention drivers, and grow with them.

Be a relationship developer.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Technology Helps to Keep Customer Relationships Healthy

Posted on May 12, 2010 in Business Advice, Education, Healthcare, World of Customer Service Please leave a comment

With the passing of Healthcare Reform, medical practices are bracing themselves for significant increases in appointments and workload as tens of millions more Americans anticipate acquiring health insurance. Having insurance eliminates a key barrier to utilization of healthcare services, so volumes should increase; yet there’s no guarantee that revenues flowing into medical practices will increase at the same rate as their workload.

So the question is how do they operate more efficiently? One key productivity driver in most businesses is the use of technology. Any many practices will use technology not only to become more efficient, but they’ll also use it to improve their customer relationships.

Technology can provide this dual role (increasing efficiencies and customer satisfaction) for virtually any business.

The practices will rely more and more on technology to send out appointment confirmations via e-mail. Reminders will be sent of the appointments as the date draws near. Satisfaction surveys will be launched post-visit via e-mail invitations. The practices will get more automated in their communications with their customers to ensure patients are prepared for their appointments, arrive, arrive on time, and provide feedback after the visit.

Think of how this applies to any business. The local courier service could use technology to keep their customers up-to-date on the stages of the order, pickup, and delivery – thereby eliminating most incoming/outgoing phone calls requesting status. The car dealership could use technology to ensure that the customer shows up on time and gains feedback on their experience while it’s fresh on the customer’s mind. The university’s admissions department could use technology to ensure that the prospective student and her parents know how to navigate the campus, understand where to access financial aid forms, and are kept up-to-date on the financial aid evaluation and admissions status.

Technology can be a great driver of efficiency, but it can also be a great communications tool with customers to keep them up-to-date and to keep your organization looking responsive to their needs.

Use technology to keep your customer relationships healthy.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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