customer service

Should you tell the customer? The Company’s Dilemma - 4/23/19


I have a lot of clients that struggle with this question, both at a company/strategic level as well as an individual representative level. When there is an issue that is going to happen, should you tell the customer? This week we’re going to address the question at the Read more

Customer for Life – The Final Step - 4/16/19


Two weeks ago, we addressed the Third Step of keeping a Customer for Life: Address what will keep them. Now, we’re sharing the Fourth and Final Step. To have a Customer for Life, you have to grow your relationship with them. While the 3rd step is the Read more

Use the Actions of Empathy - 4/9/19


I firmly believe that the most important personal trait of someone in customer service is empathy. If empathy is understanding the other person, then it’s very difficult to truly serve someone that you don’t understand. Particularly when they’re upset or irate, being empathetic and getting them to Read more

Customer for Life – The Third Step - 4/2/19


Two weeks ago, we addressed the Second Step of keeping a Customer for Life: Never let a relationship go stale – keep the communication going. Now, we’re sharing the Third Step. To have a customer for life, you have to address what will keep them. Read more

Facial Recognition is the Future of Customer Service - 3/26/19


According to a recent New York Times article, facial recognition is the future of retail customer service. A trend in technology for retail businesses is to utilize facial recognition technology in order to better know who is entering your business. The idea is that if somebody within Read more

Customer for Life – The Second Step - 3/19/19


Two weeks ago, we shared a Customer Service Tip on how to get (and keep!) a Customer for Life. We addressed the First Step, Knowing what you need to know about the other person. Now, we’re sharing the Second Step. To develop a relationship with anyone, there has to Read more

Employee Runs for a Dog Run - 3/12/19


I was never a Boy Scout. I mean in the literal sense, but also somewhat in the figurative sense, but I digress. After years of telling myself that I needed something to help my dog get exercise outside without worrying about him trying to dig under a fence and Read more

Customer for Life – The First Step - 3/5/19


This should be the goal, right? That our clients today will be our clients tomorrow and well into the future. That their loyalty grows, their business with us grows, their referrals grow, and it is all part of a relationship that grows and develops over time. But what’s the Read more

Retrain Your Brain - 2/26/19


Admit it. You thought about it. You thought: Why in the world did the customer try to assemble that before reading the instructions? Why would they drive all the way down here instead of just checking the website? Why would they go through the drive-thru when they can deposit using Read more

Look Up, or Look Out! - 2/19/19


The clerk called out “next in line!”, and Frannie went to the counter. “Can I have your name?,” the employee asked, but she stared at her computer screen while asking. Frannie stated her name, the time of her appointment, and noted the reason for the appointment. Staring at the screen, Read more

A Story from Rene – 10/21/14 TOW

Posted on in Customer Service Tip of the Week Please leave a comment


My friend Rene told a story recently that you may have heard, but it’s worth another read…

A little girl named Sandi was walking on a beach the morning after a rough storm had passed through. Strewn across the beach were hundreds, possibly thousands of starfish. One-by-one, Sandi would pick up a starfish and toss it back into the ocean.

A man was taking a morning walk and noticed what the girl was doing. The man asked Sandi why she was doing it, and she told him that she was trying to get the starfish back to the sea so they could survive.

The man replied, “But there could be thousands of starfish out here. You can’t possibly make much of a difference.”

Sandi’s face turned sad, she looked down, and stared at the ground. Then she slowly walked forward, picked up another starfish, and tossed it into the sea. “Well I made a difference to that one,” she said.

As Sandi continued, the man paused, and then he too started picking up the starfish and throwing them into the sea. Soon others who had been watching Sandi – and now the man as well – joined in. Eventually, all the starfish were back in the ocean.

Why do I relay this story to you today?

People who are great at customer service have some Sandi in them. You may not be able to change the entire world by addressing every customer that exists, by resolving every issue that occurs. But you make a difference with that one person in front of you, that one person on the phone, that one unique individual who sent the e-mail or wrote the letter.

You make a difference, and in doing so – whether you realize it or not – you get noticed. Maybe it’s your boss or a co-worker, it’s a friend or the customer himself – but somebody notices. And maybe because you do what you do so well in taking care of that one customer, someone else is educated or inspired to do likewise.

It’s not just leaders who are models. People who are great at caring for others through customer service are models, too.

Appreciate every opportunity to toss that starfish back to the sea.

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Brilliance Among Mediocrity – 9/10/13 TOW

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Jennifer was witnessing a horrible customer experience first-hand – she was at the Department of Motor Vehicles. Luckily she’s at the point where she only has to go to the DMV every 8 years, but when she does go, her expectations for timeliness, attitudes, process, facility – everything – drop.

After waiting in line for 45 minutes and now having finally entered the office, Jennifer was in shock. Now remember that her expectations were rock bottom, so could the experience be worse than even she anticipated?

Sure the waits were horrible; the stark room with a barely functioning television and hard metal chairs were pretty lousy, too. The employees with the glazed stares or the monotone voices didn’t impress either. But the shock wasn’t the result of any of that; the shock was that amidst all the mediocrity, Jennifer saw a flash of brilliance. It was like a light – literally – like there was a brighter light around one person. Her name was Marie.

Marie was a DMV staffer who was administering a test, and Jennifer noted that Marie smiled ear-to-ear almost non-stop. She stood and introduced herself every time someone walked up to her work station to take a test. Her voice made her sound excited to see the customer. Marie even sounded encouraging during the test (“I hope this goes well for you” and “I’m sure you’ll do fine” and “You did great!” after the test was done).

It was as if Disney had transported one of its cast members to Jennifer’s DMV, but Marie was real, and she was sincere. Maybe Marie stood out because she was in the midst of mediocre customer service, or maybe she stood out because she conveyed she cared about the person. She did the same task as the co-workers sitting around her, but she did it in such a way that most of her customers smiled as they left. Most of her customers seemed to have more energy. Most of her customers fed off her positive nature.

We all do tasks, but no matter how good we are at those activities, we can always bring brilliance to the interaction with our customers.

Be brilliant, and watch your brilliance get reflected from your customers.


Be Passionate with Customers – 5/14/13 TOW

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Salespeople say “customers by on emotion.” Well why can’t employees serve with emotion…with passion?

When often talk about conveying you care for the customer, but it’s much easier to convey you care if you truly do care, and particularly if you are passionate. Passionate?

According to dictionary.com, Passionate can be defined as “expressing, showing, or marked by intense or strong feeling.”

So what aspect of your job creates strong feelings in you? Before you say “nothing,” consider these questions: Do you get excited about interacting with others? Do you love to help and serve others? Do you have strong, positive feelings about the actual product or service you deliver? Do you love working with others?

Find that positive emotion, and channel it toward customer service.

For example, if you like interacting with others, then make sure that excitement about seeing and talking with a customer comes out in your tone, the questions you ask, and your body language. If you like to help others, tell them so. We mystery shopped an organization recently, and one of the employees told the shopper that “I feel a big part of my job is to educate my customers so they can have the best experience possible.” Wow! And this was a shop scenario involving a government employee answering a question about a kitchen sink!

If you love the product or service you provide, talk to the customer about what a great product it is, but talk in terms of how much the customer will love it, or how much the customer can benefit from it, or how the customer can best utilize it. If you love working with others, tell them “I enjoy working with you” or “it’s great to work with a team” or “I enjoy working with good people.” Now that’s showing appreciation for your INTERNAL customers!

Find your passion, and channel it positively toward others.