CSS does a lot of work with local government, education, and healthcare organizations. They all have a great deal in common. They typically have tons of customer interactions using various methods – phone, in-person, e-mail, etc. They have many policies, procedures, regulations, and laws to which they must adhere. They’re typically mid-to-large sized organizations, and creating an engaged and aligned workforce can be a challenge.
We’re working with one client in particular on culture change, and in a recent survey of staff, we asked them to describe their desired culture and what’s needed to create it. Two themes came up repeatedly in response to the “What’s needed” question – Leadership and Appreciation.
Leadership. Many staff said that the culture needs to start with leadership. Managers need to model the organizational values and customer service standards. Executives need to treat the staff like they expect staff to treat the customers.
Appreciation. In these types of organizations, legal, political, and financial barriers limit the amounts and types of financial compensation, incentives, and rewards that can be provided to employees. So in this survey, staff focused on Appreciation. They wanted to be recognized for good work and behaviors that align to the organizational values. They liked some of the initiatives that the organization had already put in place that enable staff to recognize each other. They wanted to feel valued, and that sense of being valued is in part driven by the Appreciation of their attitudes, skills, knowledge, and quality work.
An engaged workforce – having employees truly passionate about the company, its customers, and their role in the success – is not easy to create, but it can be done.
And it starts with a concerted effort to address two themes.
Start with Leadership and Appreciation.