process

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

Seamlessness - Why the Customer Thanked You - 6/23/26


This doesn’t happen enough nowadays, but the employee received a long thank you e-mail from the customer.  A financial services account manager had taken care of the client during a period of time that was stressful for the customer. Life was unexpectedly changing quickly, and personal emotions, additional financial responsibilities, Read more

When to Avoid the Escalation - 6/16/26


The customer calls with a complaint, and the easy thing to do is to escalate it to your supervisor. That may also be the right thing to do, but how do you know when to avoid the escalation? Why You Would Escalate The first thing to consider is why you would Read more

Let’s be Clear on Clarity - 6/9/26


When trying to manage expectations, it’s vital to be clear with the customer.  But what specifically does it mean to be “clear?” Clarity is in the eyes and ears of the beholder, so what may be clear to one customer may be unclear to another.  However, there are some basic Read more

My 8-Minute Visit at the DMV- 7/28/26

Posted on in Customer Service Tip of the Week Please leave a comment

I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an appointment online and decided to go that route instead of showing up and hoping for the best at some other office.

When I pulled into the parking lot, there was only one space available.  When I walked in, I was confused.  The waiting area was nearly full, and immediately to my right there was a police officer who was doing some kind of administrative task with some of the customers.  I waited for a second wondering if he was working with the DMV.  It turns out that he was with the Highway Patrol, a group that shared the space with the DMV, and many (or most) of the people there were waiting to talk with the law enforcement staff.

So, I went around the corner to the other side of the waiting room, and the DMV office was there.  An employee immediately walked by and said “somebody will be with you shortly.”  A few seconds later, a gentleman walked up and asked me for my appointment number or my phone number to confirm the appointment.  Still standing, he tapped a few buttons on his computer screen, printed out a number for me, and told me to wait in one of the seats in the lobby.  He twice said somebody would be calling me “very soon” to one of the numbered windows, and he pointed behind him at the windows.

After sitting for less than 10 seconds, they called my number and asked me to go to Window #5.  The lady confirmed why I was there and asked me for my identification documents.  She told me when and why to sign the keypad multiple times.  She then told me to put my back against the wall and look straight at the camera to have my picture taken for the ID.

She said “look to your left at the screen, and you’ll see the photo.”  And there I was in all of my closed-eyes glory.  She apologized for taking the picture too quickly, and she took it again.  I told her I was going to be going on a trip and asked if she thought I would get the Real ID before then, and she said she hoped so, but – just in case – she instructed me to bring certain documents with me to the airport.

From the moment I walked into the DMV to the moment I pulled out of the parking lot, it was less than 8 minutes.

Negative reputations which many businesses (like the DMV) have are often well-deserved.  But great processes, communications, instructions, attitudes, and systems, can slowly turn the reputation around – at least for certain locations.

If the DMV can deliver a great customer experience, we can all deliver a great customer experience.

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Don’t Turn the Customer into the QA Department – 6/10/25

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Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account.

She noticed that the effective date was listed on 2 different pages, and the dates were different.  On page 2, it was noted that no deposit was required, but on the page asking for a credit card or bank number, it had a deposit figure listed.  The location to send any correspondence to was listed, but she was aware that the company had moved its offices two weeks ago to a different location.  However, “the straw that broke the camel’s back” was that her name was spelled wrong in the form.

Roberta thought that she still wanted to go with this company, but she lost some confidence.  She began to question whether a company that was this sloppy in signing up a new client would be just as sloppy in other aspects of the experience.

Luckily for Roberta, she caught all the issues before she signed anything.  Unfortunately for Roberta, the company had turned her into their quality assurance department.  They hadn’t taken appropriate efforts to ensure that what she was being provided was complete, accurate, and consistent with what she was told, so now she doesn’t trust the company.

When a company and its employees don’t take the time to thoroughly review information before it’s provided to the customer, when they haven’t thought through the content from the customer’s perspective before sending it, then they are putting the responsibility on the customer to identify issues, to initiate a corrective action process, and to proof updated forms.

Thoroughly review information before sharing it with the customer so that the company doesn’t lose credibility.  Find ways to make your information, your requests, and your advice clear and high quality.

Don’t turn the customer into the QA Department.

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Create Awareness of Alternatives – 2/4/25

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Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The line for people placing the order was so long that it almost stretched to the street; there was no line in the mobile order lane.  Luckily, Sandy had downloaded the mobile app once before, so she pulled it up on her phone, placed the order, and then moved into the mobile app lane.  She had her food in less than two minutes.

The next day, Sandy had to make a deposit into one of her accounts at the bank, and withdraw cash from another account.  She had a habit of going into the branch, but when she walked in, there were 15 customers in line with two tellers waiting on them.  While waiting for a couple minutes, she noticed the drive-thru teller in a separate room in the back.  She noticed that teller was looking at her phone and occasionally peering at her computer screen – she wasn’t busy.  So Sandy left the branch, hopped in her car, and was first in line at the drive-thru.  She was out of there in about 3 minutes.

When Sandy got home, the Wi-Fi wasn’t working.  She used her phone app to access the internet provider’s site and logged into her account; she noted the customer care phone number, so she dialed.  The system said that she was sixth in line, and the estimated hold time was 12 minutes.  She noticed a chat function on the app, so while she remained on hold, she launched a chat.  Sandy got a hold of a representative immediately, they put a ticket in, and within two minutes, they had begun remotely testing her Wi-Fi.  She hung up the call.

These are three organizations that could have had clear stories of poor customer service experiences, but luckily for them (and for Sandy!), there was an alternative option in each case.  Sandy was able to order via the mobile app.  She was able to get into her car and go through the drive-thru teller line.  She was able to initiate a chat even while she was on hold on the phone.

It was a better experience because there was an alternative option, and most of all because she was aware of the alternative.

As you strive to deliver great customer service, know the options available to your customers.  Maybe the line is long, but the line might be shorter if some member of the team informed the customer of the other options.  Maybe the wait seemed excessive, but the wait would be shorter if one of the employees could convey an alternative to the customers that might give them service quicker.

Sometimes the best thing we can do to serve our customers is to build their awareness of other ways they can get their needs met.

Create awareness of alternatives.

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