A Letter of Apology – 11/25/14 TOW


If you were searching your Inbox for the Customer Service Tip of the Week at the normal time last week, I’m sorry that it wasn’t there to be found. Our e-mail provider had a major service issue, and the e-mail was delayed. Constant Contact has been an excellent e-mail/survey partner for CSS, so I wasn’t thrilled, but I’ll cut them a little slack because of past – and positive – history.

Lessons can be learned from last week by reviewing the e-mail/letter/blog post sent from the CEO. Click here to review the letter.

The CEO started by empathizing with the client and apologizing. She explained the issue that caused the problem without appearing to make many excuses. She reassured the clients that the system was now working fine, apologized again, noted how she values the client’s time, and offered support if the client needed help.

In this day and age of “LOL” and “IMO”, this letter of apology was “OMG” – pretty good! Professional letter writing is definitely a lost art. Read the letter, and e-mail me at edward.gagnon@cssamerica.com with your thoughts. What would you have done differently? What did you like best?

Sometimes we can learn best from the failures of others, so we don’t replicate those failures ourselves. And even in the missteps of others, we can learn the positives of what they did right to respond.

Learn a little lesson from a letter of apology.

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