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When asked about my experience at an event, sometimes I’ll use the phrase “I can’t think of anything remarkable.” I came, I experienced, and I left. There was nothing worth remarking about relating to the experience. Where experiences become remarkable is the place where something happened beyond the basic, beyond expectations. The football game wasn’t […]

Aaron did a GREAT job on the project! Working in the graphics shop at the company, he would help his internal customers address many different design and production needs. But there was something a little different this time. This time, Jackie – his customer – sent a note of appreciation to Aaron’s boss after the […]

Many sports organizations are overly marketing-driven, so they’re typically much more focused on major marketing initiatives/programs than the 1-on-1 relationship-development approach we promote. So when we work with Sports clients, we’re often asked why we use research to do so much analysis on individual fans. Here are 3 key reasons we offer: Predict – Sales […]