Customer Service Tip of the Week | Customer Service Solutions, Inc. - Page 135

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Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

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Predict, Prioritize, and Personalize – 9/12/17

Posted on September 12, 2017 in Customer Service Tip of the Week Please leave a comment

Many sports organizations are overly marketing-driven, so they’re typically much more focused on major marketing initiatives/programs than the 1-on-1 relationship-development approach we promote. So when we work with Sports clients, we’re often asked why we use research to do so much analysis on individual fans. Here are 3 key reasons we offer:

  • Predict – Sales to and return/renewal of existing fans typically result in 70%-90% of a sports team’s ticket revenue annually, so we use our CSS Renew+ analysis to predict the renewal likelihood for every existing fan. This prediction enables teams to know who’s most likely to renew, who’s on the fence, and who’s least likely to return. This leads to the next reason.
  • Prioritize – When you know who’s most likely to return, you can prioritize them for upsell/cross-sell efforts. When you know the customers who are on the fence, you can prioritize them for service recovery or retention efforts. When you know who has little-to-no chance of returning, you know with whom to spend little time – these fans may get the e-mail instead of the personal call or visit.
  • Personalize – When we perform analysis of the client base, it typically occurs after we’ve conducted a fan survey, so we’ve gathered tremendous intelligence on the individual fan. Instead of the follow-up to the prioritization activity being thousands of generic e-mails being sent, the follow-up involves a call to the customer named Marty that references how he likes to take his family to games and what other kid/family activities are available. The follow-up involves addressing Claudia’s concern with traffic and parking, noting actions the organization is taking to relieve those concerns. And the call to Chris includes following up on the interest he conveyed in the survey for more tickets for his small business.

 
If you’re trying to uncover the reasons to research and analyze information on individual clients, remember these 3 key words.

Predict, Prioritize, and Personalize.

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To Win or Not to Win? That Isn’t the Question – 9/5/17

Posted on September 5, 2017 in Customer Service Tip of the Week Please leave a comment


Joe Customer is complaining, and as I listen to Joe I realize that his story has some of the facts wrong. It was Tuesday, not Thursday. Mary was helping him, not Marie. This situation hasn’t happened to him “100 times.”

He’s wrong, and I know he’s wrong, and – what’s more – I’m right! I’m going to prove those facts are wrong. I’m going to win this argument, which – sorry for Joe – means that he’s going to lose.

This reaction is coming from my gut. And while that reaction may be right, my response needs to be different. My response shouldn’t be a matter of deciding who’s going to win an argument because who really cares who wins the argument? What does it matter who wins an argument? And why would I want to be a part of an argument in the first place?

Those are really the key questions to ask ourselves.

We’ve dealt with enough upset customers and heard enough stories soaked in misstatements. When dealing with a service recovery situation and/or an upset customer, we need to keep the right personal goal in mind.

The personal goal shouldn’t be to engage in and win an argument with a customer. Our personal goal should focus on listening, learning, and moving on.

By listening, we handle emotions better, taking the focus off of ourselves (and thereby avoiding defensiveness) and move it to the other person. By learning, we apply the lessons of the situation, the person, the root cause to the future. By moving on, we don’t let the difficulties of today negatively impact our attitudes or outlook for tomorrow.

Avoid the desire to argue and to win the debate.

Instead, engage to listen, learn, and move on.

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Drive Down the Drama – 8/29/17

Posted on August 29, 2017 in Customer Service Tip of the Week Please leave a comment


The same situation could happen to two different customers – it’s the delayed delivery, the unreturned phone call, the poor workmanship, or the indifferent employee encounter.

With the customer named Dena, it’s not a big concern. She just wants to get it rectified quickly and move on; however, with the customer named Dana – it’s a federal crime, punishable by jail time, 50 lashes with a wet noodle, a good stern talking-to, and about 500 poor ratings on Yelp.

Dena offers reasonableness. Dana offers drama.

We can’t control the customer’s reaction, but oftentimes the company’s response to that reaction makes it worse. Instead of driving down the drama, the company amplifies it. The company’s response becomes an even bigger issue than the original complaint.

So how do we drive down the drama? In Service Recovery, here are several key tips:

  • Remain totally engaged with the customer. Do not ever appear distracted or disinterested. Remember, drama creates attention (and dramatic people crave attention) – give them attention in a positive manner.
  • Avoid taking any hyperbole or negativity to heart. Dramatic people can exaggerate. Don’t ignore the real customer concern because you’re upset about (or disagree with) the noise that surrounds it.
  • Move fast to identify the issue and resolution. Speed is a huge asset in stemming the dramatic tide.
  • Remember that drama is another way of describing emotion. Use tips for defusing customers that we’ve suggested in the past such as listening, asking fact-based questions, offering empathy, and apologizing (if appropriate) on behalf of the organization.
  • Help them to feel important by literally saying they’re important such as “I want to help you. Resolving your issue is important to me. It’s important that we get this right for you.”

 
We don’t want to encourage drama – we want to mitigate it. And although in customer service we’re often looking to do something great, sometimes the best approach with drama is to find ways to avoid making it worse.

Drive Down the Drama.

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