Customer Service Tip of the Week | Customer Service Solutions, Inc. - Page 193

A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

When You’re the Educator, What Should You Teach? - 1/21/25


The best customer service professionals are also excellent educators.  Not only within the organization, but I’m talking specifically about the role they play as educator with their customers.  With all the self-service options that technology provides, customers often have the opportunity to do things on their own, to investigate Read more

Wrap It Up Right: Why Follow-Up Communications WOW Customers - 1/14/25


Dena had some questions about her water bill, so she looked for answers on the utility’s website.  She didn’t find specific answers, and she really didn’t want to get on the phone with somebody at the time and risk staying on hold.  She had lots going on, but she Read more

From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

Self-empower for the New Year - 12/31/24


Jeff joined the company, in part, because he loved their approach to culture.  Leadership tried to create an empowerment culture.  They tried to develop an environment where, within certain parameters, individual team members could make a decision and feel confident that they would be supported by leadership. The reality was Read more

2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

Dan the Yard Man Keeps the Customer Moving – 10/15/13 TOW

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When “Dan the Yard Man” came to Lori’s home for a quick consultation, she was looking for advice. Many parts of the yard were having issues – grass not growing, erosion in the dirt, etc. Dan’s company maintains the feed on the yard and does aeration, but Lori had put off aerating her yard until she got more of a game plan for how to fix its issues.

As Lori listened to Dan, she realized two things clearly – what he could do and what he could not do. She also learned one other thing from Dan – he can actually tell you “No” in such a way that you feel good about it!

Dan told Lori what he could address on the lawn with soil testing, fertilizer, and weed killer when needed. But it was amazing how he handled the discussion of what he could NOT do:

  • He couldn’t aerate soon because their schedule was booked 6 weeks out, but he suggested how Lori could get some seed germinating on her own in some of the tough areas.
  • He couldn’t grow regular fescue grass in some of the shady areas, so he noted how he had been transitioning to shade grass.
  • Dan could not promise that he could get grass to grow in some especially shaded areas because they were only getting 1-2 hours of sun each day, but he suggested that Lori ask the “tree guys” she was calling about where they felt their tree trimming could impact the amount of sun the lawn receives.
  • Dan couldn’t guarantee that grass could ever grow in current conditions on the left side of the house, but he suggested that Lori consider a natural area similar to what she had on the right side of the house.

Great customer service does not always require that we find a way to personally say “Yes” to every customer request. Sometimes great customer service is about knowing an alternative when you have to say “No.”

When you have to say “No,” keep the customer moving to the next step.

 


Gauge Customer Satisfaction at Every Encounter – 10/8/13 TOW

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You may already feel you’re on “Metric Overload” (measuring customer satisfaction on surveys, getting mystery shopped, knowing your NPS, getting your CX ratings, and ensuring the ECS is A-OK).

Now – based on the title of this Tip – I’m going to tell you that you have to measure MORE?! Not exactly. What I’m suggesting is more do-able than daunting.

I want you to GAUGE customer satisfaction at every encounter. Measurement is done for many reasons, but the initial reason is always to gauge satisfaction. It’s easier to gauge (or get a feel for, an understanding of) satisfaction if you measure satisfaction.

But measurement for the sake of measurement is a waste of time and money. However, having every employee GAUGE customer satisfaction – literally at every customer encounter – is almost always beneficial.

So what do we mean by “gauge.” Hold the magnifying glass up to the customer’s body language; tune in more clearly to their tone-of-voice. What do those non-verbal communication methods tell you about what’s going on inside them, about what they’re feeling?

Literally ask “How was your experience today?’’ or “Did you get your needs met?” or “Is there anything more we can do?” or “Was there anything we could do differently/better next time?”

After many consulting engagements, I ask the client “Was this what you were hoping to receive when we started this process?” or “Do you feel like we achieved the goals you had envisioned when we began this project?”

By gauging the customer’s satisfaction during that encounter, you create – for yourself – an opportunity to learn what you’re doing well and to get positive feedback. You create – for the customer – an environment where they’re more comfortable sharing feedback, particularly constructive (negative) feedback.

At every customer encounter, you’re gauging customer satisfaction by literally looking, listening, and asking questions. You want to KNOW whether they’re satisfied before the conversation ends (and obviously address it if they’re not).

Gauge the customer’s satisfaction to better yourself and your organization.

 


Create Certainty with New Customers – 10/1/13 TOW

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When Jack entered the bank, he knew he needed a loan. He knew that starting up his business would be easier if he had that working capital to get things going. At this point, that’s all he knew.

Jack was anxious; he didn’t know what to expect in the process, and he didn’t know if he’d get a loan. If he got it, he didn’t know how much funding he’d get, or what the terms would be, or by when he’d have to pay it back in full to the bank.

Enter the bank officer. . .

Sherrie was about to deal with a potential customer in Jack, and she didn’t know him, his needs, or whether she could fulfill the needs. But Sherrie knew her job. She knew her paperwork, policies, and procedures. She knew the process.

While Sherrie was dealing with data, facts, and figures, she was also dealing with a person – Jack. She was also dealing with his emotions. She was also addressing what could be a lifetime customer for the very first time.

We often find ourselves in situations similar to Sherrie’s. We know our “stuff,” but we don’t know. . .well. . .Jack. But if we ask the customer enough questions, if we listen to what he says and how he says it, we can begin to understand his emotions.

And oftentimes with prospective customers, there’s apprehension. There’s a fear of the unknown. There’s uncertainty. Where we can change the uncertainty to certainty, where we can convey some hope, we can then begin to build rapport and the customer’s confidence.

Sherrie could not convey certainty about the outcome – she didn’t know if he’d get a loan, how much he would get, and what terms might be involved – but she could convey certainty about the process, about the steps, about what had worked in the past with other clients, and about the attitude and responsiveness she’d convey in her dealings with Jack.

Difficult emotions from new customers, in particular, (such as anxiety, nervousness, and fear) can be addressed by conveying certainty and hope.

Convey certainty to calm the customer’s fears.