Customer Service Tip of the Week

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Build Goodwill with Co-workers and Customers - 11/10/26


All relationships are different.  We want to have good relationships with co-workers, after all – those are the people we spend the most time with each week.  We want to have good relationships with customers since they’re the ones that provide the revenue and inflows that allow us to Read more

How to Avoid “Groundhog Day” - 11/3/26


It’s Groundhog Day, where you’re living the same day over and over and over again. You have heard basically the same complaint from 4 different customers in the past week.  The bill is incorrect or confusing, and you’re having to spend a ton of time explaining things to the customer. You’ve Read more

Beware of Scary Telephone Customer Service - 10/27/26


As we near the Halloween holiday in the United States, it seems appropriate to discuss examples of scary customer service, particularly on the telephone.  Here are a few common issues that frustrate and annoy customers.  These are experiences to avoid delivering, and alternatives to adopt: The customer calls, describes their Read more

The Art of the Successful Script - 10/20/26


You’re the customer.  You go to the store, and they ask if you have a loyalty card.  You call the doctor’s office, and they ask for your birth date.   You walk up to the counter, and they ask if you found everything you were looking for. These are all valid Read more

The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

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Energy v. Apathy – 4/22/25

Posted on April 22, 2025 in Customer Service Tip of the Week Please leave a comment

I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy?

They described a lot of things that sounded really good, yet far too advanced for my non-medical mind.

Part of the reason why energy is of interest is…well…I always wish I had a little bit more.  But as it relates to customer service, energy is of interest to discuss because it’s generally a good thing.  Especially as an employee interacting with a customer, energy can convey interest.  Energy can convey action.  Energy can convey the willingness to do what is needed.

Apathy is the last thing you want to present to a customer.  It conveys that you don’t care, you’re focused on something else, that they don’t really matter.

So how do you convey more energy than apathy?

People who convey energy typically are doing some customer engagement with their eyes, with their body language.  There is a focus on the other person; you’re looking at the information they’re handing to you; you’re only briefly looking at the computer to access something for the customer before shifting your focus back to the customer.  Energy is having inflection in the voice instead of the verbal flat line.  It is nodding and giving the thumbs up v. being motionless, and having a blank stare.

When you’re in front of the customer, think about conveying a little bit of energy, a little bit of positivity. Because lack of that physical engagement – lack of movement – often suggests a lack of caring.  It suggests apathy.

Show the customer that you are engaged and that you care.  Convey energy over apathy.

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Prep Enough to Personalize – 4/15/25

Posted on April 15, 2025 in Customer Service Tip of the Week Please leave a comment

Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, and they always feel heard and appreciated.

Howie believes in doing two things well: Preparation and Personalization.  Before the call or video chat, before that e-mail he sends, he simply writes down the goal for that correspondence.  Sometimes it’s to be clear. Sometimes it’s to be understanding and sometimes to encourage the customer.

Next, Howie actually reads all those notes on the system that the techs or the customer service reps put in relating to this customer.  He tries to understand a little bit about where they’ve been recently and where they’re at today.  He tries to get a sense of how happy they have been with the company’s service.  And he tries to get a sense of the customer themselves.  He refreshes on those little stories, those anecdotes that are unique about the customer, the information on how long they’ve been a customer or what system they have in their home.

In his preparation, he uses the knowledge that somebody took the time to put into the system.

Then he makes the call, or he starts the chat, or he creates the e-mail.  Though he understands customer service techniques, and he knows whatever scripts or guidelines he’s been given, he is focused on personalizing the conversation.  He utilizes the customer’s name, references some of the stories, notes the information that his co-workers have put in the system, and he weaves all of that information into the conversation.

Nobody feels like a number when they talk to Howie because he prepped enough to personalize.

Make preparation and personalization your calling card.

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Get Your Customers to Brag, Not Bolt – 4/8/25

Posted on April 8, 2025 in Customer Service Tip of the Week Please leave a comment

Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure.

You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your organization, they want to let others know they’re a customer of your business.

You don’t want CORF.  This is where it’s the “in thing” to talk negatively about an organization.  Customers go out of their way to say they’re not affiliated with or not a customer of an organization.

So, how could any one of us as an individual help to create BIRG – that positivity about our organization in the customer’s mind?  Obviously, every encounter, every communication, every Moment of Truth is an opportunity to create BIRG.  But there are also opportunities to create these positive feelings from your customers in what you say about your company.

Talk positively about what the company has now: You could describe the great website that has all of this excellent information or enables the customer to get their needs met on their own.

Talk positively about the company’s future: You could use an important communication vehicle from our sports clients – communicating the “Direction of the Team.”  This is where you talk about the company’s vision.  You could mention the expansion plans, the community initiatives they have underway, renovations that will take place, or new products and services on the horizon.

Talk about the customer’s role in the company’s success: State “When you, Mr. Customer, do ABC like you did, that really helps us out.  We are here to serve our customers, so thanks for the opportunity to do so.  Our company would not be nearly as successful if it wasn’t for great clients such as yourself.”

Talk about your feelings working for the company: Mention that you’ve worked there for 10 years because it’s a company with good values.  You enjoy working there, and it’s amazing how the company gives you the training and tools you need to do a good job. You could mention how it’s great to work for a company who listens to your ideas and is always trying to get better.

If we want our customers feeling good about our companies, think about what you can do to talk positively about your company’s present, its plans for the future, the customer’s role in its success, and what you like best about working there.

Build up the BIRG.

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