Customer Service Tip of the Week | Customer Service Solutions, Inc. - Page 47

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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Value the Customer – Actions to Adopt and Avoid – 11/8/22

Posted on November 8, 2022 in Customer Service Tip of the Week Please leave a comment

When conducting research for a local government CSS client, we interviewed and conducted surveys with many of their customers.  We analyzed the results of the research based on those who had a great experience v. those who did not.  We uncovered that there were distinct differences between customers who felt valued and those who did not feel valued by the organization.

Empathize v. Defend. When the customers felt like the organization was listening to them, trying to understand their situation, trying to learn about their unique issue or goal or concern, the customer felt valued.  When dealing with an issue, if the customer felt like the employee was more focused on defending themselves or the policy or the procedure, the customer felt devalued.

Proactive v. Reactive. When the employee would suggest alternative options or provide a follow-up call to the customer, when the employee would share information about next steps, the customer felt valued.  However, if the customer had to reach out or they’d never hear from the organization, the customer felt devalued.

Work Together v. Win a Debate. When there was a need to be addressed or a goal to be achieved, if the customer felt like the employee was trying to figure out a way that they could work with the customer to identify a game plan, the customer felt valued.  When the customer felt like the conversation lingered too much on what facts were correct and which were incorrect, who was right and who was wrong in a particular situation, the customer did not feel valued.

Find Solution v. Deflect Blame. When the issue needed a resolution, if the employee was focused on figuring out what would work best for the customer, the customer felt valued.  However, if the customer felt like the employee was more focused on making sure they were not held responsible for the issue, the customer felt devalued.

Avoid being defensive, being purely reactive, debating the customer, and focusing on deflecting blame.

To help the customer feel valued, empathize, be proactive, work together, and find a solution.

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Appreciate to Appreciate – 11/1/22

Posted on November 1, 2022 in Customer Service Tip of the Week Please leave a comment

Why doesn’t Jay, my co-worker, respond to my e-mails or get his task done on time?

It’s hard to respect the delay, the incomplete work, the lack of follow through on the part of your co-worker.

Why does the customer seem so harried and so frustrated?

It’s hard to value the customer when they’re late for the appointment, they’re not being respectful of you, or they didn’t bring in the information they were told that you needed.

Appreciate – Two Definitions

There are two core definitions of the word appreciate, and they go hand-in-hand.  One definition, essentially, is to understand.  You appreciate (understand) the situation, or you appreciate (understand) the position in which the other person finds themselves.

The other definition is to value, to respect, to have gratitude for the other.

Oftentimes it’s hard to value, respect, or have gratitude for somebody that is not doing their part, that is conveying a certain negative attitude that does not seem appropriate for the situation.

To help us avoid allowing that perception of the other person to negatively impact our own attitude, sometimes it helps to try to understand them…to try to appreciate the situation…to try to appreciate the position that they’re in at this moment.

The more we ask questions, listen to their words, and watch their body language – being inquisitive about their situation – the more we understand.  And the more we can understand somebody and begin to empathize with somebody, the easier it is to respect them, the easier it becomes to thank them, the easier it is to value them.

Take the time to appreciate what the other person is going through.  It helps us manage our emotions, and it can help us to appreciate them that much more.

Understand to Respect.  Appreciate to Appreciate.

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The Customer Can Hear Your Attitude – 10/25/22

Posted on October 25, 2022 in Customer Service Tip of the Week Please leave a comment

Sherry was sitting in the lobby, waiting to be called back for her appointment.  Just off the lobby was an office that Sherry was sitting near.  The person in the office was on a phone call, but Sherry couldn’t see the employee.  She could tell it was a call because Sherry could hear only one voice.

The words of the employee were not clear because of the distance, and Sherry wasn’t the nosy type, so she didn’t listen too closely.  Yet, the call was interesting.  The employee was interesting.  Sherry’s perceptions were interesting.

All Sherry could discern was the tone of the employee’s voice.  But the tone was positive.  There were occasional laughs.  It wasn’t non-stop talking or non-stop silence.  Sherry could tell there was a good flow to the conversation.  The employee’s tone seemed to fluctuate, but it never got too loud.

Sherry began to draw conclusions from what she heard:  The employee seems pleasant, seems like a good listener.  They’re polite and have a good sense of humor.  The employee’s definitely interested in hearing what the other person has to say.  They’re not reading a script; instead, the employee is very conversational.

Who knows if Sherry’s conclusions are correct.  But it’s what Sherry perceived about the employee, felt about the employee.  And those conclusions, perceptions, and feelings were based solely on the employee’s tone-of-voice.

We often cite the statistic that studies have shown that – on phone calls…

86% of what one person perceives about the other’s personality is based on that person’s tone-of-voice.

Only 14% is based on the actual words.

Believe the stats.  When talking with others, keep in mind that the customer can hear your attitude through your voice.

Let your tone convey the perception of you that you hope to create.

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