Customer Service Tip of the Week | Customer Service Solutions, Inc. - Page 57

From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

Self-empower for the New Year - 12/31/24


Jeff joined the company, in part, because he loved their approach to culture.  Leadership tried to create an empowerment culture.  They tried to develop an environment where, within certain parameters, individual team members could make a decision and feel confident that they would be supported by leadership. The reality was Read more

2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

Empathy Examples for Everyday Situations - 12/10/24


I’ve often said that empathy is the single most important characteristic of people who are great at customer service.  If empathy is essentially “to understand the other person,” it helps so much to have that ability in order to specifically help someone.  To talk to what’s unique about them.  Read more

Tell Them Why You’re Giving Thanks - 12/3/24


Thank you! Merci! Danke! Doumo! Gracias! It seems like every language has a translation of Thank You.  Even though I only fluently speak English and speak Spanish, un poco, I – and probably most of you – have heard some or all of the translations of "Thank You” noted above.  Read more

Refine Your Decision-making Process - 11/26/24


Every day, you make decisions of what to do and what not to do.  And in the world of customer service, often the affected parties are our customers, our co-workers, and our company.  Here are a few quotes to consider when you’re thinking about evaluating and refining your decision-making Read more

Acting on the Guiding Principles for Great Customer Service - 11/19/24


In last week’s tip, we shared 5 Guiding Principles for Great Customer Service.  This week, let’s address what “taking action” looks like on those key principles.  If last week was about what to do and WHY, this week is about the HOW. Engage with Interest: To engage with interest, proactively Read more

Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Who are Your Best Customers? – 6/29/21

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A major medical supply company called Medline is in the process of being acquired.  It is an organization that has grown by leaps and bounds, particularly over the last decade.  It is currently a family-owned business, and the member of that family that serves as President of the organization is named Andy Mills.

Several years ago, Mr. Mills was part of a conversation with other healthcare executives, and each person was asked to describe how they treat their best customers.  Mr. Mills said that Medline doesn’t have any “best” customers.  According to a recent article, he stated that “Once you say one customer is more important, you’re giving your team permission to not give their best effort to everybody.  We want everybody to get our best effort. I really believe that, and from day one we emphasize how what they’re working on matters to our customers and end users.”

Now Mr. Mills was not saying that all customers are the same, or all have the same concerns or priorities, or that all customers bring in the same revenue to the business.  He said that they don’t identify any particular customers as better than the others. This may seem like a little bit of a nuanced response, but it’s extremely important.

Every customer we have, no matter the issue or the amount of sales they account for in our business, every customer is important; every customer should be valued; no customer should be viewed as being better than others.

I remember a story of a general – decades ago – in the Army who allowed one of the servicemen to make a previously unscheduled visit home. One of the general’s key staff came into his office and professionally suggested to the general that he should not have treated that one serviceman special. The general replied: “I try to treat everyone special.”

Regardless of the financial value of the person standing in front of us, every one of them has value.  None are better or worse than the previous customer.  We can’t view customers as being better or worse than others.  We need to view them all equally, and if that means that they are ALL the best, that we need to treat them ALL special, then so be it.

Don’t turn on the light switch of excellence for only certain customers.  Provide consistently great customer service.

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Why Did They Walk Away? – 6/22/21

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Granted, the drive-thru line was long, but Cynthia thought it would move pretty quickly.  After almost 10 minutes of only moving up one spot, she drove away.

Benny was on hold, but the system didn’t tell him for how long.  Then he looked at his watch; 5 minutes later he looked again. And 3 minutes later, he looked again. Then 2 minutes later, he hung up.

Jenny took her lunchbreak to go to the bank and get a few questions answered about her account.  She got into the branch and stood in line.  She stood, and she stood, and she stood.  Eventually, she could not stay in there any longer.  She was frustrated and had to get back to work.  She turned and walked away.

Three different customers with three different needs – they were trying to get their needs addressed three different ways.  And if each of the three companies did a customer satisfaction survey, they would never know why Cynthia or Benny or even Jenny left.  Technically, they might not have information on those three customers, and none of their systems may even know those three people had a need.  These customers left – maybe to never return.

The companies lost business that day and maybe customers for a lifetime, and they didn’t know why they walked away.  They didn’t know why they hung up the phone or drove away.

This is the big problem with gauging customer satisfaction based on numbers of complaints or who visits your office the most.  If we don’t find other ways to uncover what the customer experience is like other than surveys that occur after the transaction, then we could miss information on some of the most important customers – those who were so dissatisfied that they left before getting served.

Take a step back and look at your overall research strategy.  Do you incorporate mystery shopping?  Do you conduct annual surveys of customers gauging more broad-based perceptions?  Do you conduct research such as focus groups with customers who don’t engage with you anymore or who have not renewed contracts or have closed accounts?

Make sure that your customer experience research provides the answer to the question:  Why did they walk away?

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And YOU get a Thanks, and YOU get a Thanks… – 6/15/21

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Yes, Oprah Winfrey gets her first shout-out in a CSS Customer Service Tip of the Week!  She’s famous for many things – one of which was giving out presents to everybody in her audiences.  She would happily proclaim:  And YOU get a gift, and YOU get a gift, and YOU get a gift!

And as generous as that was, in the back of our minds we all know that she’s SO wealthy, that she can afford to give all those people gifts.  Well, even if we all are not rich, we can still afford to give our customers the gift…of thanks.

I’m sure that we’ve all been brought up in homes where we were told that – in business – when the transaction ends, somebody should say “thank you” and somebody should say “you’re welcome.”  But oftentimes in our personal lives, we give them our money, they give us the merchandise, and there is dead silence.  But we want to hear a thank you.  So we, the customer, say “thank you!”  It’s like saying “thank you for taking my hard-earned money.”  Or “thank you for the privilege of buying this combo meal; I really appreciate it!”

It shouldn’t be that way.  Employees should initiate the thanks.  Employees should convey the appreciation because the customer has an option; the customer could take their business elsewhere.  So, the employee should be the one closing positively and showing appreciation.

As you’re completing your transaction, and as that conversation on the phone or face-to-face is about to end, get in the habit of initiating the thanks, of initiating the appreciation.  And even if the customer says thanks before you get the opportunity, say thanks to them back. Say “I really appreciate your coming in” or “I really appreciate your bringing this to our attention.”

Realize that the customer has an opinion, and that opinion matters – that decides if they want to stay with you or want to go elsewhere.  Make sure that their last memory of their experience with you is your statement of appreciation.

Thank the customer first.

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